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Story by
lsagar,
marymary
Published on August 5, 2009 in How-To |
Photo by |
Rounding out August
- Back to school continues as a featured theme and will transition from a college dorm focus into a younger focus as the traditional school year nears. On the broader side of "back to school," we are taking the opportunity to expand this theme into the idea of a fresh start, new beginning, and what it means for you. All of these ideas encompass apartment and studio design, storage solutions, office and gadget gear, and hunkering back down to business.
- As we head into cooler months, we will be highlighting the seasonal transition from summer fashion and accessories into autumn fashion and accessories. We'll be placing emphasis on "build and layer" styling options, mixing new items with current staples already in your wardrobe.
- The Handmade Weddings series continues as we share DIY solutions for pulling off an unforgettable affair. As with the summer fashion transition, we will begin to shift from featuring summer weddings to ones with hints of autumn and the harvest.
- Halloween Preview: Etsy lends a special welcome to Halloween with the debut of our Halloween Preview Guide. Now is the time shoppers plan ahead to make custom orders for costumes and creative solutions for this favorite DIY holiday. Keep your eyes peeled for hints of everything from the harvest to the darker arts as we prepare for our full promotional buzz around Halloween.
- Vintage treasures continue to steal our hearts with nostalgic grace and clever repurposing options for the home. Look for continued emphasis on ways to incorporate vintage finds into your everyday life throughout the month.
- Look for an emphasis on home decor, storage solutions and all that defines home comfort as we prepare for the upcoming holiday season.
- Peridot takes center stage as August's birthstone, and August's astrological signs are Leo and Virgo (July 23 - August 23: Leo, August 24 - September 23: Virgo). Check out our specialized Peridot Gift Guide for some new ideas.
- Keep in mind that August is a key time during which Etsy sellers should begin preparing for the busy holiday season ahead. Keep your eyes on the blog as we prepare early with a series guiding sellers through the steps to prepare themselves and their business for the upcoming holiday rush.
- Promotional Opportunities for Sellers: We've planned four promotion-based Etsy Finds posts that will be sent out to our Etsy Finds mailing list in August. These Finds will center around targeted promotions. We've also launched a new Members' Choice Gift Guide in which you can nominate and vote on items for inclusion.
- Weekend Deals 8/7-8/9: Jewelry, click here to learn more and participate.
- Weekend Deals 8/14-8/16: Free Worldwide Shipping, click here to learn more and participate.
- Weekend Deals 8/21-8/23: Accessories Discounts, click here to learn more and participate.
- Weekend Deals 8/28-8/30: BOGO Promotions, click here to learn more and participate.
- Peridot nominations, click here to learn more and participate.
- For inclusion in our newly released Members' Choice Guide, keep up with our weekly voting series and suggest items you would like to see included! See the Voter FAQ here.
- The first weekend in September marks Labor Day, a day when many take off to relax and celebrate this symbolic end of summer in the form of a barbecue, picnic, or family gathering. It's a time for fireworks, extended weekend art shows, and relishing the final days of summer at the pool or beach. For the football fans out there, it's your time to shine as this holiday weekend usually means the beginning of the NFL and college football seasons.
- After Labor Day, look for our Back to School promotions to wind down and our full Halloween promotional plans to roll out. We'll be highlighting all aspects of the holiday including costumes for adults, kids, babies and pets, decor for the home indoors and outdoors, party solutions, trick or treating accessories, food and candy alternatives, the DIY side of Halloween, the best in Halloween trends, and more. No genre of Halloween will be left in dark as we bring everything from the cute to the scary facets of this favorite holiday to the forefront.
- Coinciding with our Halloween promotions, you'll notice an alternative spin on our Handmade Weddings series highlight unconventional approaches to pulling off a creative event.
- September is key in showing off the height of fall fashion trends; we'll be looking to feature an autumnal spin on clothing, accessories, and jewelry. Etsy is unique in that our artists and designers are the industry trendsetters in each of their fields; we can't wait to see what's hot this season, bring emerging trends to the forefront, all the while featuring the handmade aspect of classic fall fashion staples.
- Can you smell the hints of the harvest in the air? This time of year we celebrate the familiar rich earthy tones and textures in our homes and the outdoors. Classically a time for focusing on the indoors, woodland themes, primitive and folk arts, along with rustic furniture and vintage highlights
encompass many of our ideas for home decor. - The classic sapphire makes its debut as September's birthstone, and September's astrological signs are Virgo and Libra (August 24 - September 23: Virgo, September 24 - October 23: Libra).
- Promotional Opportunities for Sellers:
- In preparation for our Sapphire Gift Guide, we will be looking for community suggestions and nominations for what items you'd like to see in the guide. Suggest your favorite sapphire-related items in this nomination thread.
If you make items that would fit well with the themes outlined, try stocking up and listing them in advance to take advantage of potential shipping deadlines. Do you already have items in your shop that meld well? That's great! Now it's time to revisit those items to make sure your tags, titles, and descriptions reflect keywords shoppers might be looking for this time of year. This is also a great opportunity to revamp your item photography with a new look, if you think they need some work. Check out some great how-tos for item photography to get started.
If your items fall under the main thematic categories we'll be highlighting this month, it might be a great time to consider purchasing a Category Showcase. For those of you who enjoy making Treasuries, we'll be looking to highlight lists that interpret August and September's themes in a creative and cohesive way, as well as the many creative and beautiful collections that we normally feature.Upcoming Dates to Remember:
- September 6 Father's Day in Australia
- September 7 Labor day
- September 10 Sewing Machine Day
- September 13 Grandparents' Day
- September 15 Make a Hat Day
- September 18 Rosh Hashanah begins at sundown
- September 18 Independence Day of Chile
- September 19 Talk like a Pirate Day
- September 19 Oktoberfest
- September 22 Autumnal Equinox
- September 27 Yom Kippur
- September 28 Indian Festival of Dussehra
Do you have a date to remember that you didn't see on the list? Let us know in the comments section below. We are currently working toward incorporating a more detailed calendar of international holidays into Etsy's thematic merchandising plans, so we're eager to hear which dates you would like to see included.
We’d like to hear from you!
We appreciate your support and look forward to your feedback and suggestions in the comments section below.
150 comments Login to add your own!
BranchandBirdie
Always love reading these helpful articles! LOVE the Rasvihar Ring!!
jenharruff
Oooh, I love Halloween, it gives me a chance to whip up a totally original costume and decorate my house with fun stuff! Great information, thanks a ton!!!
StudioOneDesigns
Indian Festival of Dushera, September 28th 2009
It is an important Indian festival that celebrates good over evil....the preceding 9 days are known as Navratras and are the most auspicious days in the Hindu calendar.
More info:
http://en.wikipedia.org/wiki/Vijayada...
http://festivals.iloveindia.com/dusse...
http://www.indoindians.com/festival/d...
KOALACaddie
Wow! You work very hard to help us succeed. Fabulous article. Many sincere thanks for pointing out some great opportunities.
lazydayz
Just a thought, why not also include birth flower or other items designated by month. By limiting it to birth stones, it somewhat limits it to jewelry, which I don't mind, but other sellers may feel left out of the "monthly" gift showcase ???
workingforpeanuts
All of these ideas are so inspiring! And I love all these picks. It feels nice to anticipate fall when it's TOO hot outside.
Just a thought... How would it be to feature woodland/ nature themed dolls/figurines with vintage and rustic (nature's harvest) items for homedecor: centerpieces, candles... ?
(Also did I miss a dolls/miniatures promotion that was planned for July?)
jennabanena
excellence! thank you for including Talk Like A Pirate Day, not only is it reverently observed in my family.... it's our 4 year dating anniversary this year! hooray!
crochetgal
Your Merchandising series has been a wonderful addition to the Storque. Please keep it going!
SewnNatural
thank you for doing this and sharing - it helps planning a ton.
OffTheHooks
thanks- always appreciate these updates, though i'm trying not to think about fall quite yet, but i'm loving the upcoming themes!
bethanylorelle
Wonderful Stuff. Thanks so much for sharing. I am already in the fall mood!
kittybblove
Thank you for the forecast, etsy! It really helps with inspiration for us as sellers as well as buyers :D
UglyBaby
Sewing Machine Day sounds like my dream holiday. I'll have to remember to get mine a card!
inspiredbymarie
Great article. Thanks for all of the wonderful inspiration for ideas!
BabbidgePatch
wonderful marketing information on upcoming dates to remember!
BeyondJewellery
Thanks for the great seasonal update!! Now I've gotta go think and plan hmmm...
paramountvintage
can't wait to see what unique items will be for sale for halloween!
CrystalKittyCat
Very glad to see TLAPD on the dates to remember list! I really hope Halloween costumes are promoted more than they were last year.
RobotsAreAwesome
I think, I'm ready for Halloween, one needs Robots at Halloween and year round. ;)
bugbitesplayfood
Brilliant! This is very helpful & gives a great heads up on what to expect & maximizing our traffic to our shops & to etsy!
MagicMarkingsArt
thank you for the updates as we all begin fall preparations and marketing plans!
coloroutsidethelines
Wow! That inspired me. I have got to get busy! I can't wait....
fibrevolution
Thanks for the head's up! Can't wait for the fall... really!
jCranejewelry
Thanks, These monthly posts are very helpful and informative. I enjoy reading them, but I'm not looking forward to fall...I wish for the summer to last a little longer this year :)
SecondHandNews
Thank you so much for the article - very informative and helpful for planning. Great selections as well.
4TheSparrowsNest
Soooo exciting!! Fall has always been my favorite season and it shows in my art and favorite finds too. I'm ready!
lauratrevey
Very informative ~~ thanks so much!
I am looking forward to the Fall season
MeadowbelleMarket
Yay, merchandising! It really is a lovely thing to have a common goal to look towards as an etsy community. Everyone is so unique and creative, it's still fun to see all the different interpretations of featured themes and items.
onecreativegirl
exciting - i am getting ready for fall and halloween and dia de los muertos! i will be making some great new collages and cards.
megalunostudio
Thanks for helping me plan for the next season! Fall is my favorite season... the colours, smells, and homeyness just sweeps me away every year!
All of the support is so appreciated!
magicjelly
I appreciate that you've ended this detailed article with a couple of lines about international holidays, but considering almost half of your sellers are non-US, I'm surprised this calendar of events is so US-centric.
It's going to be SPRING here in Australia in 3 weeks time. Father's Day is on September 6th. Where is the merchandising schedule for the rest of the world?
staceyrebecca
THANK you for including Talk Like A Pirate Day. That pleases me. Yargh
sarayard
the "White Pumpkin Basket" is so cute:
http://www.etsy.com/view_listing.php?...
^.^
BayMoonDesign
I always look forward to these articles. They are a huge help with ideas and keywords.
SpringtreeRoad
With a shop less than a month old and still finding my way, I really appreciate the nudge into thinking about Halloween and the holidays. Next time, I'll have to remember to bring my idea book with me to the computer, the article has given me a couple of ideas I don't want to forget.
breadandroses2
Timely, useful info to help stayed focused on short & long range seasonal plans. Thanks, Etsy!
Magicjelly makes an important point: what about the non-US customer & seller base? A significant number of my very valued customers are from the Southern Hemisphere (thank you AU & NZ!!). I'd like to continue creating fresh designs in tune with their seasons/calendar but feel like those items get lost in the zillons of listings.
The listing form 'tags' feature doesn't have enough space to include 'southern hemisphere' and it's clunky adding it to the title. I'm open to ideas and workaround solutions.
designlab443
working on halloween now, love the idea of a seasonal banner!
thestapeliacompany
As always, thank you for these tips that help sellers focus their efforts in specific areas more in-tune with Etsy's overall direction as well. Thank you! :)
marymary
Magicjelly and breadandroses2,
Thank you for your insight. As mentioned in the article, we are very interested in opening up our merchandising calendar to a broader international audience. Thank you for your mentions of Father's Day in Australia, should you have more international holiday suggestions for September, we would very much be interested in including them here.
wristcandycreations
Thanks for another great article on merchandising! I'm finding they really help me focus on seasonal trends for my shop!
classicc11
Thanks for the reminder to start now on Halloween! Helpful, as usual!
WATTOonline
Thanks for the article. Question: You mention decorating your shop with images of Halloween. Beyond the banner, how would one do that? Is there a way to add extra imagery to the shop?
thanks
strandsoflight
This is great. I really appreciate these merchandising articles. So helpful!
shopgoodgrace
good to know. I was searching for this the other day... to no avail. Will need to bookmark now. :)
DalenaVintage
It's nice to know what's going on behind the scenes...thanks for sharing!
kitchenstitchen
I think I missed my window for making fall related items, though I do have some fall color fabrics. But I do have some Holiday items done (not listed yet though).
prendasbyenid
OMG... This articles are great, keep me up to date always! Thanks Etsy!!!!!!!
vsc83
I love the fall season! I'm looking forward to seeing all the great items everyone produces this year, and making my own! :)
tamaradesigns
Very helpful article - helps keep me up to date with seasonal trends within USA.
DalkullanJewelry
Thanks for another great article Isagar and MaryMary.
I'm a sucker for Talk Like a Pirate Day, arrrh!
loddelina
Sewing Machine Day? How did that one come about?
I should do something to celebrate my Bernina, I would be lost without it!
theLostEarring
Good information. I'm so excited for fall on Etsy and muahahahahah Halloween! Thanks :)
adVintagous
I can't believe it's time to start breaking out the coats and sweaters already! I'm so ready for halloween.
bootika
hey.. Eid is in there somewhere around 18th/19th too - not too sure when but i think its in September.
..and yes as as 'Studio One Design' has mentioned, before Dusshera, we have the 9 day festival in India known as Navratre.. a colourful festival full of light and great celebrations.
bootika
O' and i forgot to say that Navratre and Dusshera are both Hindu festivals.
natalya1905
Terrific article, very helpful information. Thank you very much!
soulybarb
I'm looking forward to the fall themes and colours. Thanks so much for this article:)
sleepymoondesign
I love September! I am also looking forward to fall fashion!
AngelasAlchemy
This is my first Storque article and I love the heads up on fall themes and promotions. Too bad I just sold my only sapphire piece. I'll just have to make more!! Thanks Etsy team.
selahestelle
I was totally inspired by this heads up to create some things for my shoppe that would suit the season and could not be more excited about where this info took my creativity! Thanks for the info and the inspiration!
CinfulOldies
Hummm.. Make a Hat Day? How about Vintage ones? I'll have to be on the lookout!
beckysews
I love the Holiday list. Talk like a Pirate Day is a staple at my house too.
You left out September 17th which is not only (US) Constitution Day (http://usgovinfo.about.com/blconstday...)
but this year will be my 50th Birthday!!
I second the idea I read above about adding the September flower the Aster as well as our birthstone.
bigbluebed
I cannot believe Sept 19 is Talk Like a Pirate Day! It is the day of my daughter's 6th birthday party and it is Pirate themed. How cool is that!
TheJoyofColor
Thaks a lot etsy team as a beginer this are great advise. info... i'll look now closly at my tagging and new collection, Beautiful themes - I like blue and Fall is my favorit season
hNCrafts
Wow - great pics! The fox necklace and Virgo necklace (as I am a virgo) are amazing! A quick Heart in my book! Thanks for the upcoming ideas for Sept.
maiajewel
whoops! I had multiple tabs open and thought I was posting on another page :-P
HeatherJaneDesign
Gotta go get my Autumn Thank you card packs printed! And I need to make something sapphire! :)
sleeks
August is almost over.. Getting ready for September's themes and fall fashion - thanks for the focus!! :-)
ECObyLimitz
Hi! Thanks for a great and inspiring article. I think you should also mention the Tishri Holidays this year in September, when Sukot takes place....
Thanks
ECObyLimitz
jayval
Oh Wow! Really great ideas..My new sapphire piece is already reserved for someone ...:)And I already sold a beautiful Halloween Necklace ...Love this article
Lolavintage
Very helpful article! I now have a better understanding of what to prepare for. Thanks. :)
TheApple
helpful as usual. Looking forward to some gorgeous autumn-ie front pages...I just love when purple is mixed with orange and browns!
lolos
Thank you so much Mary... I'm really happy to see the name of my country here... Viva Chile a beautiful and long country. Saludos para todos los chilenos que nos encontamos en Etsy.
Felicidades y que Viva Chile mi tierra preciosa. :-D
Lolo :-)
BululuStudio
Yes!!! Chile's Independence Day woo hoo. Let's celebrate! Arriba todos los chilenos etsianos...
KasaCollection
very very helpfull.
i love that little football shirt.
there is a burpie set for football season in my shop as well.
have fun shopping fall
Easy123
Very informative. Thanks! Love the Virgo necklace, especially since I am one :)



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