![]() |
|
|
Story by
pistachiopress
Published on April 7, 2009 in How-To |
Photo by |
Letterpress printer pistachiopress walks us through the process of getting custom made invitations. Check out some of the other Handmade Wedding posts we've done on invites: Invitation Options with Moontreepress, Pushing the Envelope with Calligraphy, Invitations and Papergoods by Poppytalk.
As a printmaker, I have always loved the tactility of prints on good cotton papers. Naturally, this led me to letterpress printing and eventually to working with brides and grooms on custom wedding invitations. I know that the idea of working with a printer on custom invitations can be a bit overwhelming, but I hope this piece will clarify the process and make the experience a bit less daunting.
[Left: save-the-date booklets, Right: wedding stationery designed by Alexander Cheek and printed by Pistachio Press]
For custom letterpress wedding invitations, I think it’s best to start with a printer whose work you love, even if that work isn’t exclusively wedding stationery. There are a lot of great letterpress printers on Etsy who also make and design wedding invitations. Etsy’s Alchemy feature is another way to find a printer who will work with you on custom designs. My favorite part about Alchemy is the option to send a private request to a seller whose work you already love. (You can also contact a seller by sending her a "convo" message.) I suggest purchasing a sample of the printer’s work to get an idea about the quality of the papers and printing offered.
For most of the history of letterpress printing, the inked type just lightly kissed the page and didn’t create an impression. In contemporary letterpress printing, the tactility of a deep impression on cotton paper is often desired to set the piece apart from other forms of printing. Many printers now use photopolymer plates instead of lead type, which allow more options for typefaces and illustration elements (see more about how this works here). It’s a good idea to talk to the printer if you would like a very specific impression.
[Left: photopolymer plates, Right: detail of machine stitched invitation]
Letterpress printing is generally a bit more expensive than other forms of printing because the labor involved is often much greater. The paper must be fed through the press separately for every color printed, which will be a large factor in your pricing quote. To keep costs down, many couples opt to go with a two-color invitation and one-color response cards, thank you notes, and menus. 
[Left: eyelet lace cards, Right: recent invitation and response card]
Depending on the complexity of the illustration you want and how many pieces are being designed, complete custom design work can range from $300-$800 in addition to the cost for printing, which can range from $500-$2000. This generally includes one design direction and about three rounds of revisions. For custom work, it’s especially helpful to have a clear idea of what you would like the finished product to look like because additional revisions can increase your overall price.
Having a solid idea about the kind of wedding you’re planning is key when you start looking for invitations. Are you going to have a large, traditional wedding or a smaller wedding at a park? Your invitations are the first indication your guests will have about the wedding and they help to set the tone. The more information you can give to your designer, the better! I love knowing where a client is getting married or what colors the bridesmaid dresses will be and incorporating these details into the invitations.
[Left: hand-drawn invitation, Right: detail of a response card]
Many letterpress printers have several options available for customizing handmade invitations without having a complete custom design created from scratch. For all of my pre-designed pieces, the couple always has the option of changing ink colors, paper stock, wording, and typefaces. I have a list of available typefaces that I provide to my clients and I often custom-mix the ink colors for the invitations to match a swatch of fabric from a tie or a dress. If the designer already has a card with a design you like, you may want to ask if that specific element can be incorporated into your wedding invitations. This may also cut down on the cost of custom design because the illustration and plate have already been created. 
[Left: mixing the perfect shade of green ink, Right: green swirl cards]
The timeframe for custom invitations is generally 4-6 weeks for design work and 4-6 weeks for the printing. The process may be shorter if you know exactly what you want, or longer if you make a lot of changes to the design. I would suggest building in a bit of a cushion in your timeline for addressing the invitations. Many printers will mail you the envelopes early so that you can start the process of addressing or give them to a calligrapher.
[Both images: custom design by Tara Hogan (tarahogan.etsy.com) and printed by Pistachio Press]
If you’re in love with the work of a designer who isn’t also a letterpress printer, you may want to ask the designer and the printer if they would be willing to work with you on the invitations. I have printed for a few clients who either designed their own invitations or worked with another designer and the process was a lot of fun.
Further Resources:
Pistachio Press (www.pistachiopress.com)
Handpicked Wedding Items | Wedding Category | Wedding Showcase
| Tags | bridal, engaged, engagement, Handmade Weddings, Handmade Wedding Series, invitations, invites, letterpress, paper goods, PistachioPress, planning, printmaking, RSVPs, save the date, weddings |
|---|
69 comments Login to add your own!
JustAnotherDay
Beautiful work! I am saving up for a press! (just a table top though) Hopefully it won't be too long!
sycamorestreetpress
great explanation pistachio press! i'm bookmarking it so that i can send clients here. thanks :)
dragonhouseofyuen
Fantastic - thanks pistachiopress - for explaining this - I just love letterpress printing, the texture, the depth, the simplicity of colours.. ohh, I could go on!
IlluminatedPerfume
Ooo gee, I'm missing the Vandercook flatbed. Left it in NYC when I moved to LA. Love all the pics...makes me yearn for a press and that smell of ink! Thanks so much for sharing this!
ageratum
Great story - so much info! Thanks! Hope everyone is having a great day too! :) Donna
EnfinLaVoila
I can't wait for my atelier to be finished, I have a Vandercook and a platen press
waiting for me....
Until than, I use my 8 color digital press....
TheCraftyRagamuffin
This story makes me so happy. After handmaking all of my own wedding invitations I got confused responses from some people wondering why I would bother to spend the time doing it. I'm so happy to see that more and more people are choosing to send lovingly handmade invitations, which I think represent what a marriage is all about...patience, creativity and love!
lucybluestudio
Letterpress is such a wonderful printing process. Thanks for sharing.
baconsquarefarm
Great read full of info, thanks for sharing, lovely work as well.
blueberrydeluxe
Just BEAUTIFUL. I took letterpress in college and I don't know how you guys do it so perfectly. It's so much WORK! Really divine work here. :) xo
Blueberry
PenelopeAndAnastasia
Oh I'm so in love with letterpress!! If I won the lottery, I'd have the most beautiful business cards on the planet...and they'd be from Etsy of course!
asundrynotion
Absolutely fascinating with such lovely results. I'd like to see the process in person.
PetitOiseau
pistachiopress did our wedding invites last October - they were FABULOUS! so happy.
TheCottageCheese
Oh, these are so beautiful! Pistachiopress does amazing work, it was fun to read her description of the process. I'm not doing invitations, as my wedding will be family only, but I am shopping for announcements, so this article is so exciting!
SavonShoppe
Wonderful read. Use to work in a print shop I found the process fascinating... Great work. Bookmarking.
stellahats
Beautiful work, I love the pressed designs, they are so crisp!! great papers.
VintagePaperParade
Beautiful!
I love letterpress. I've taken a few workshops and would love to find a vintage press & explore it more. Thanks for the great article.
papermenagerie
Just lovely! The eyelet cards are my faves.
I still need to break in my letterpress.
fatcrowpress
This is a very well written article, the explanation is very clear. Good work! I find that in my job as a letterpress printer educating is a large part of it.
SouthwestFlower
This is amazing artwork. I think those eyelet cards are amazing!
sandali
WOW -- I am amazed with all the prints !! It gorgeous & I LOVE it !!
MademoiselleG
Wow very nice work! It's very nice to see how these cards are made.
SimpleTraditions
Wow, everything looks awesome, I love the dandelion letter press!
sarahearn
fantastic! great to see rachel & her work "starring" here on etsy! thanks so much!
EpicBones
love those pistachiopress invitations!! i'll keep this in mind for my someday wedding. sigh...
TheNebulousKingdom
really gorgeous! I love the Eyelet lace, letterpress card set
Corbaecreative
Beautiful! I love the tactile quality of letterpress printing.
ArtFromTheHeartBySue
Beautiful work that you do! The amount of time and the meticulous attention to detail is just tremendous!
pistachiopress
Thank you so much for the wonderful comments! I'm very touched by all of you letterpress enthusiasts!
laurabrownart
this is a really great explanation of the process and how letterpress fits into the printmaking family. great piece, so concise and explanatory!
thestapeliacompany
I love letterpress. I think it's beautiful. Especially your work pistachio! ;)
OhFaro
I'm in love with cards and printed materials that reflect a personality. This is a wonderful article.
OriginalsbyParis
Great work! I'm going to tell my niece about this. She is getting married next summer. She will love this letterpress stuff!
SweetGraphics
Beautiful pieces and great advise. Oh I love the feel of letterpress...
ovgilliesdesigns
Amazing work! I love letterpress - it looks so stylish & beautiful!
Mattamorphis
I've always want a letter press.
What a fab way to create invites
stephaniek
My sister and I are discussing designs for her wedding invitations! We're definitely going to consider doing letterpress printing.
There's so much beauty in the simplicity of 1 and 2 color design. Just one of many reasons I love hand printmaking! I especially love the elegance of the impressions into the paper.



VintageEye
ScottieinaCanoe
daniellexo
MyJunkyTrunk
Ryanplz
worksofwhimsy
vitamini
WoollyWonka
lovelygifts
mykonos
odiliafu
uncharted
Tunaj
CutieDynamite
flyingwishes
UptownCreations
Waterrose
Nishale
insecteBrillant
DeNovoStyle
ManoCelebrates
rollandtumblepress
asmallbrightidea
edor
bellasparty
enchantingimages
puck55
GeeZees
carinissimo
vintagetrunk
rustdust
fineartstoneware
Love it! I am working on it too - so ...
by LindaFriedrich
on Quit Your Day Job: a...
<3 How about a beautiful vintage Silver Rose Mirrored serving ...
by lulamaevintage
on Vilte Wins the Glam ...
awesome! looking forward to a better search engine .....welcome guys!
by TheNightjar
on Handcrafting Etsy...
I think I can fathom suffering through a few more ...
by MeadowbelleMarket
on Etsy Finds: Seasoned...
Seriously cool article! Thanks for featuring one of my parts ...
by SteampunkSupply
on Etsy Finds: Holmesia...
I can't wait to see those delicious gentlemen together. Hopefully, ...
by OpulentOddities
on Etsy Finds: Holmesia...
Gorgeous Winner! Congratulations! I would like to nominate this Green ...
by pancakeandlulu
on Vilte Wins the Glam ...