The Storque is an Etsy seller's place for news and updates about how the Etsy site itself functions, new site features, and important alerts about bugs.

It's also a blog for shoppers who want to browse, browse, browse — as they would flip pages of a magazine or stop by their favorite boutique.  

Because of this dual audience, we've created ways to jump right to the content you need. 

If you're a seller who is only interested in Storque's TechUpdates, click on the Featured Column by that name.  You'll find Featured Columns right under the main Storque Sections running along the lefthand side of The Storque. (psssst! right over there <---------- )

Featured Columns are another way of slicing through the content published through The Storque's sections. For instance, TechUpdates Featured Column is a subcategory of the Etsy News section, and the Contests Featured Column pulls contest-related content from Events (like when there's a contest associated with a craft fair), Etsy News (like for deadlines n such), and Spotlight (for promoting entries).

This post you're reading right here is a perfect example.  It's published under the How-to section (because it's teaching you how to read The Storque), but it's also accessible under the TechUpdates Featured Column because it relates to that content and it's really important for you to read it!