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Story by
daniellexo
Published on February 24, 2009 in How-To |
Photo by |
Today I opened up my email inbox, and guess what! I found a letter to you from Liz and Kegan, designers and bloggers from Design Glut. Liz and Kegan are going to be answering questions live from their studio via the technically magical Virtual Labs and they want to give you a few tips beforehand. Dig into this advice, and come on by with questions on getting noticed by the blogosphere, this Wednesday, February 25th at 4pm EST in the Virtual Labs.
Dear Etsy Sellers,
If you really want to get the word out about your shop and your creations, you need to become familiar with the blogosphere. We are forever indebted to friendly bloggers for helping us to get our product line noticed.
Why are blogs so important to an indie business?
1. Blogs drive traffic.
The more people see your products, and visit your web store, the more orders you'll take.
2. Magazine editors read blogs.
It's really, really hard to approach a magazine and get them to cover your work. But if you get your work posted on a blog, there's a good chance someone from a magazine will see it there and want to cover it.
3. Store and gallery owners read blogs.
Again, if these people see your work on a blog, there's a better chance they'll approach you.
4. It's a great way to get feedback on your work.
When you start getting your work in front of more and more people, you can really see what people respond to the most, and push your future work in that direction.
So how do you break into the blogosphere?
1. Feel the trickle-down effect.
If you get posted on one big blog that gets a lot of traffic (Design*Sponge, NOTCOT, Coolhunting, Josh Spear, MoCoLoco, Core77...), it will probably get picked up and spread around on a lot of smaller blogs as well, who saw it there first.
2. Don't blast every blog at once.
Everyone wants an exclusive story first! Pick your favorite blog, tell them they're your favorite, and that you're giving it to them first. But again, keep your message short and sweet. They don't have time to read paragraphs.
3. Follow instructions.
If a blog asks for submissions in a certain way, do it that way. Bloggers receive tons of emails and they set those guidelines for a reason. If you make their lives easier, you're more likely to get posted.
4. NOTCOT.org is a good place to start.
Their user-submission model makes it easy for you to get the content in front of the editors. And when they post something, it drives tons of traffic.

What do you need to prepare?
1. Take great photos.
We just interviewed the blogger Josh Spear, and he told us: "The internet is one big picture book." People are looking for eye candy. Give it to them.
2. Write the copy.
Bloggers are busy, busy bees. If you write something they can just copy and paste, it makes their lives easier. Don't be too wordy, though. Keep it short and sweet. The pictures should sell your product.
3. Get ready to be persistent.
If you've submitted one of your creations to the bloggers and not gotten any response, try taking new pictures and resending it. Or try submitting something else you've done. (But don't send the same thing over and over again. That just gets annoying. Make sure you have something new to show if you're emailing the same person again.)
See you on Wednesday!
Liz & Kegan
| Tags | blogging, blogosphere, blogs, design glut, HOW-TO, promoting, Seller Handbook, seller how-to, Sellers, selling, social networking, tips, viral marketing, virtual labs schedule |
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291 comments Login to add your own!
lros2002
This is a really good and informative posting. Thanks’ for the info.
bijouxbead
This is fabulous. I won't be able to attend the virtual labs; will there be notes taken at the meeting?
charmingladies3
Photos can be the hardest when time is limited and one is running off to their "day" job. Lighting is my problem. Pretty plate MayLuk
KreatedbyKelly
Great advice!! Thanks -- looking forward to seeing you in the Virtual Labs!!
4TheSparrowsNest
It's truly exciting and an honor to be featured by blogs; I look forward to exploring the blogging world more closely. My best advice is to be polite, and don't send out mass emails; address the blogger by his or her name, and let them know specifically why you believe your work would suit their style and make for a great feature. Best wishes to everyone in exploring the blog community.
UraniumCafe
This is some of the best advice I have seen about blogs and blogging. Thank for the great info :)
2BellesBeads
Great article... I've been wanting to catch the eye of some bloggers. This info is just the push I needed to get started. :)
Thanks so much!
katieblairdesigns
Great article - I'll definitely be using this advice. Thanks!
TheBirthofVenus
Always wonderful tips and ideas.
Some different prospectives that bring your
thoughts out-side the box.
It is a Jungle in the blogging world!
Thanks Liz and Kegan!
FluffyFlowers
I love blogging. I use it as a place to share all my creative endeavors. And all the information in the article is spot on!
PenelopeAndAnastasia
Huge help...the enormous world of blogs always frightened and confused me!! A very nice article ~ thank you!
TheBrassHussy
I'm pretty green and blogging and making the rounds. Thank you for this info!
Xenotees
Ah, I need help in this arena- sounds good. I'll try to make it to the lab...
flamingojunctionToo
I am relatively new to blogging so am appreciative of all advice I find. Thank you!
HarrietsHaven
Thanks for the info! Blogs are something new to me, I need to give it a try!!!
LittleCritters00
This helps so much. Today I've been featured on a blog and I think it has helped. I'm working on my own blog too. Thanks.
SomewhatHip
Ooh, can't wait to check out those blogs, even just for my curiosity as a shopper! Thanks for posting!
EmmaGordonLondon
Great tips! This is something I always plan to do but never get chance to. Have been inspired to get it done now, thanks!
PillowThrowDecor
Thanks for sharing such sage blogging advice. My workroom is flowing over with pillows so your step by step tips are very timely. I'm on it!
MeadowbelleMarket
Thanks, it's always helpful to know how to nicely, quitely and politely scream "HEY! HERE I AM AND MY STUFF'S GREAT!!"
azurejoy
yeah!! Thanks for the tips, Daniellexo. Once I finish updating my photos, I will be pursuing these blogs like crazy!!
EpicBones
great advice! just checked out the designglut site, keep up the great work!
craftgasm
Great info! Thanks for sharing it with us. (I hope I can make it to the Virtual Lab on Wednesday!)
MadMaggieDesigns
Great advice! I needed this, as I have been neglecting my own blog lately. Thanks Daniellexo, Liz and Kegan!
MayLuk
Great advise. And thanks for including my Brooklyn Chinoiserie bowl.
courtneyannedesigns
what a great article. it really helps me a lot since i don't know anything about blogs, but what to get my product out there!! thanks soo much!
dragonhouseofyuen
thank you for the tips Liz and Kegan!
I am not a blogger - but I will be looking into this, with my Arabella bag at my side, looking at it too...
thanks! Annette
StudioCherie
Thanks for putting the virtual lab together on this topic. It is a big FAQ on the forum - but you knew that, right? Looks like it will be really helpful.
smellyrhino
Thanks for the great article..I've been doing the stuff, I'll keep on keeping on. ;)
IcingOnTheCupcake
Thank you for the advise and tips! I just checked out some of the blogs mentioned, this is a whole new world for me to explore!
Charmony
I'm looking forward to the lab...just getting started and so not in the know about blogging. Thanks for the advice (and solidfying the thought that I should blog)!
baconsquarefarm
Thanks for the tips, got it marked on my calender plan on being in the lab.
MiniatureRhino
notcot is evil. i get sucked in with all their great content...
laurebelle
We are all looking for instruction - this is the best!
Thank you, thank you.....
KalliopeJewelry
Thank you for the tips, looking forward to this!
My jewelry is going to be on the front page of www.poshmama.com this Friday 2/27, please check it out, I'm so honored and excited!
RubyStudios
I'm trying to navigate my way through this Blogosphere myself! Thanks for the tips and list of a few top blogs. Here's hoping! Appreciate your taking the time to share and encourage!!
tafurious
I've been wonder about this. What about when you find something of yours posted on a blog. Should you send thank you notes?
PipocaHandmade
Thanks for the great advice and tips!
What would we do without blogs?!!!
heidiburton
I didn't even think of submitting my work to blogs, just patiently hoped they'd notice me :D some did, hurrah! But this is a good idea.. *bimbles off to Blogland*
worksandfinds
Thank you so much for this article. I can't wait for Wednesday.
lelephantrose
This is so useful and awesome!! :) Thanks and I can't wait til tomorrow afternoon!!!
*adds it to ical PRONTO*
HansenSoapCo
Great article! Too bad I won't be able to go to the VL. I have a dentist appointment that day :( But it is GREAT advice! And from someone with 2 blogs that need more exposure, I will defiantly try some of these tips! Thanks :)
HansenSoapCo
Oh, and if there will be notes taken, how can I get them? Thanks!
mythunderstood
thanks for taking the time.....hope I remember to tune in!!!!
ArgyleWhale
I really appreciate this article. These is not the same advice I hear all the time and is very helpful. Will follow!
beadnchainjewelry
Thanks for the tips. I am a little scared though since I don't know anything about blogs. I have never blogged before and my computer skills reflect my age.
Thanks, Jeannine
HeavenlyNaturals
I thank God for all of the wonderful people who have added my shop in their blogs, it is such a beautiful thing when someone who has a large following takes a liking to your shop!!
<3
ALNJewelryDesigns
Thanks. This is helpful information. I'm sad that I can't get on to the Virtual Lab from my day job computer and will have to miss the meeting.
denardi
thanks for the advice. I am not yet a blogger, but will have to get on the wagon.
strawberrycouture
Thank you so much. The more blogs the better to get the word out. My main blog is http://strawberrycouture.blogspot.com For starters I do have to credit http://timothyadamdesigns.etsy.com He has the amazing tips in his blog http://handmadeology.com. There are great tip there!
piperewan
it reminded me that i actually need to put the half formed ideas that have been swimming around in my brain up on my blog. thanks for the reminder!
ChickenDogHastings
just started chickenblog! only time will tell, i'm a bit skeptical. It seems that in order to sell stuff on etsy you have to spend your entire life on the computer, my eyes ache!!!
www.chickendoghastings.blogspot.com
x
rabbitdance
As a brand-new blogger, this is wonderful advice. ^_^
Thank you!
Berlinski
Wow!! The internet is a bottomless pitt of information and fun stuff to look at! I spend so much time on mine...I think we will have to get married!!
zombuki
Very good advice! I'm going to miss the long version :3 so I'm glad this was here!
bbbennyandthejet
Ohhh no.. counter-productiveness looms.. links to great blogs? I'm a sucker.
Thanks for all the great advice.. now it's time to make that step from avid blog reader to blog subject matter!
Snowberrylime
Great topic to pick up! Blog features are definitely amazing! I love reading through my blogroll as well, I consider it my personal magazine where I can choose what articles I want to have in it - it's great!
fantasybeader
i just wish i had more time on the computer :-) someday i hope to make my own blog. I love to read others blogs though :-)
HazelnutDesigns
I just started to blog... and I'm always surprised that I actually have something to say :-) Great post! Design*Sponge is one of my favs!
bijougirldesigns
Great article -and very helpful tips! Also, what a cute picture of Kegan and Liz!
AnniesWearableArt
I'm especially proud of the ATL mention...the poster for this year's Humana Festival of New American Plays at NOTCOT.org. Actors Theatre of Louisville (my hometown) is one of many historic venues. The art they commissioned art from Julien Pacaud is evocative and remarkable. So great to see it there.
ciaraobscura
A perfect bit of incredibly helpful tips.
I'm on it! Many thanks...
bylynnkrestel
couldn't get into the virtual lab - too full - would love a transcript of what transpired!!
JanetMillerDesigns
I'm still trying to find my way around ETSY, and ecommerce! This artical was very informative! Thanks!
CityChicCountryMouse
Blogs are a wonderful way to get your items in front of new potential customers. I keep discovering more and more lovely blogs that I want to follow!
carolbarclay
I think Liz and Kegan were terrific- this is the first virtual lab I've ever gone to. I liked that fellow attendees were responding to questions as well. So, IS there a place to read the transcripts of labs? Some of the comments scrolled by before I could take notes.
worksandfinds
Here I am - I rushed in and guess what - 4pm Eastern time!!! Ooooooh. Darn - is there some place I can read it?
JenniLeighCreations
Sounds all fine and dandy, but I can't_seem_to_get_motivated_to_write_a_blog! Ugh. Sorry I missed the lab. Somebody put a fire under my ***!
MarissaB
Blogs are a great thing and I'm enjoying the process of the one I just started www.cravecave.blogspot.com
sognidesigns
Thanks for the tips. I hope it helps my shop to get noticed.
artworksbycathyj
Thank you for the advice. It makes me want to go to NOTCOT.org right away and give it a try. My first blog just got posted on the filigree team and I was so excited!!!
pictorialboom
Thanks so much for the tips! I started my own blog and enjoy featuring my new artwork there.
www.stevehaskamp.blogspot.com
MyJunkyTrunk
This was a super helpful article. I really appreciate all of the wonderful tips and suggestions. Can't wait to start my own blog! Thanks!
POPPYPRINCESS
This is good advice, I would love to start my own blog but I am not sure how to go about it. Can you just join someones blog, or do you have to be invited.
PenelopeAndAnastasia
Did I already say thank you here?? If I did, I'll say it again...wonderful info!!
EmbroiderybyLinda
Who has the time to make stuff and blog too? I'd have to duplicate myself.
spiralsoflight
I had no idea I would love blogging as much as I do. Guess I really do have something to say.
I attached my blog to my web site: www.spiralsoflight.com/crystalblog
AllthingsWood
I have never Blogged before but would like to give it a try, don't know if I can figure it all out, any further suggestions would be welcomed.
Ailce500
My blogging thus far has been limited to MySpace and eBay...might be interesting to try something new...
matilou
I always love to browse in blogs, so to be featured in one of them would be really great ! thanks for your tips !
minaandoli
Thanks for the great info and the blog links. It opened my eyes to the power of the blog!!
GardenEntrance
Woo-hoo! Etsy is a wonderful, artsy place to be. Thank you.
Vivantestudio
Great article and again the blogging seems to be the winner, also those pics need to be there. Thank you.
shopgloriosa
Thanks, i'm new at this and can use all of the help I can get!!
dalaimamasday
SO sorry I missed the lab, I'm finding this all so useful! Blogs are great, I just find it hard to stay connected online and live my real life too! http://www.dalaimamasday.blogspot.com and http://www.keepingupwiththetribe.blog...
cheriebeadle
I had no idea I am a little blog clueless...so thanks! Off I go to explore this world of blogs!
tigesandweince
Great information, there is nothing better than learning from others. It certainly has my mind thinking of new approaches. Thanks.
AlaskanCrafted
Thanks for the tip! I'm still a little confused tho. :) (new to this selling online)
MissKArt
Thanx 4 the tips,its just what I was looking 4. I'm starting right now! Good looking out!
creationsbikimberly
I like what was said. I just hope I have the time to put this to work. Thx!
VintageDesires
Hey........I'm still trying to get my shop open, so the blogging will have to wait for me, but I REALLY, REALLY appreciate all the info. I save it for later use. Love this WONDERFUL Etsy......so many TALENTED artists!!
Hatdiva
I'm not as fabulous as the folks in the header picture...though I have been blogged by others. It's super fun to be featured! I've passed it on, by featuring others crafters on my blog. A amazing feature on a blog, I was interviewed last year by my old alma mater, FIDM! That brought a bunch of people to my blog. It's a great example of how blogging *really works*. Check it out!
http://blogs.fashionclub.com/my_weblo...
Another good way to drive traffic to your blog is to offer tutorials. One fun way to get started is to look here: http://www.cutoutandkeep.net/
Furiousdreams
Love this Storque article! I sell my paintings on another online retail site that happens to offer blogs to each and every seller. It's great that they feature my blog on their community page.
Hey Josh Spears, over here....
Blambert1
Thank you so much for sharing your knowledge! This is definitely helpful to me as I have just opened my shop this month and have not yet had any sells...although lots of people are looking!
ArtsyPicks
Talented artists are featured at my well-trafficked blog almost every week day: http://etsyLounge.blogspot.com (an independent blog, not affiliated or sponsored by Etsy.com) To get noticed, just come to the blog and make a comment about any post that interests you, and include a link to your etsy store.
You may not necessarily appear right away in one of my showcases, but your link that you provide will be there for anybody to click through to your store.
Hope you to see you at the Lounge! You can also tweet me at EtsyLimbo.
MelaMartinDesigns
I'm new to Etsy so I appreciate any and all advice on how to get people to see my mini cross-stitch patterns. Thank you so much!
pieintheskyjewelry
Ok I am going to hold my nose and jump in! Right to the deep end....I hope it is not too difficult for my tiny little brain...teehee..ok here I go!
thelistcontinues
What a great source of information!
Thelistcontinues xo!
junkyjunk
Thanks for the great article on blogging! Us newbies love a new tip or two.
RCravensJewelry
Thanks a lot for the tip. Got signed up with NOTCOT first - still waiting to see if my posting will be accepted. Signed up with blogger.com next - created a gorgeous mini-website in about 20 minutes with links directly to my ETSY shop.
woolybaby
The "big" blogs that you mention are so... mmm... industrial & modern looking. Wonder what the "big" eco blogs are? Or the "big" kid-related blogs?
TrinasTrinkets
hmmm... great tips... I'm just wondering what exactly I need to push to bloggers... "Here's a pic of my earrings. Aren't they pretty?" or "I have an Etsy shop. Tell people to come see my wares." That kind of thing... maybe I'm overthinking this. :D
Gwendolynsdesign
I do get a lot of traffic from my blogs, noticed when I post pic with link to etsy site the item views are a lot bigger.. now HOW TO GET BUYERS???
Thanks for the tips... now back to work!
mammysshop
Still not sure i understand this blogging thing but i certainly will give it a try. Thanks for the great advice!
lillipillilane
I have my own blogpage, but how do I get followers...I am setting up a webpage and hoping more will follow that way.
I have followed some smaller blogs and the practice seems to be to comment on their work/posts, and a bit rude to go and add a post of your own work. Is it only on the big ones you mention its ok to add your own work?
SloaneSiklos
Thanks, loved reading this. The blog links were great - some I knew, most I did not!
jennyhoople
Thanks, I just checked out notcot.org
what a cool site! There is so much out there in this world, thanks for taking the time to tell us about some of it.
HeatherJaneDesign
Just starting to learn about blogs! This article makes it all a little more clear. Now I have homework to do!
alyssakaycollections
I am still trying to figure out about getting one started. It nice to have this information about other bloggers that will promote. Thanks.
vintageinteriors
Thank you so much for the great tips, I've seen this work so effectively for some of my favorite Etsy shops and am even more motivated to get my new shop noticed...thanks!!
AmberLeaf
Wonderful tips! I'm starting my own blog soon so this will help! Thank you!
VintageHome
So timely - I just started a blog yesterday! Thanks so much for all the info.
Citygirlcandles
Thank You for taking the time and giving us these wonderful tips. Thank You:)
japlishdelights
Wonderful advice for a new blogger like myself. Thank you so much!
CreativeEyeStudio
Thanks for the advice. I love blogging and my Facebook fan page and agree that it can really get exposure for your shop. Everyone likes to see what you are creating. What better way to get the word out?
bonbiforest
Thanks for the heads up about this great article again! It came out before I was a member first time around :)
BeadedJewelryBySusan
Thanks for the useful article! I want to start my own blog but am still working up the courage to try it. My etsy shop will be featured on the blog for AudreysCountryCrafts on October 12. I am excited about it and would be happy to answer questions, tell stories, and uploads photos of my jewelry to other blogs. If any of you are interested in helping this newbie with her twentieth-century computer skills, please convo me! Thanks!
vusova
Great Article! very useful info, off to check out the noted blogs
LemonJitters
Great article! I wasn't selling the first time it was out so thanks for highlighting it again.
MaureenTillman
Thanks for the help. I just started my blog in July. It is a constant thing, but I do enjoy it - teaches me to look at things a little differently - as to what it all can teach us!
aleeraye
maybe that's what i need to do. any offers of help? i am at beginner level 101 help!!!
fantasybeader
I really need to find the time to start a blog :-) wonderful advice :-)
vivianspirit
I have been very curious about blogs. Not so scary after reading this HOW-TO. Thanks!
studiomeeshel
Thanx daniellexo! Great list of popular blogs, I've never heard of any of them and they're cool :)
Mindielee
Thanks so much, this is the next thing I need to do to promote my shop!
Amyclas
Great info. As if you just read my mind.. How about the other way around? Any experiences in terms of permission to use pictures from those blogs mentioned??
WhiteEarthStudio
Great tips and perfect timing for my confused brain. This was very helpful. Thank you
eurolenscape
Thanks for the info. Had never thought about , that blogging is so helpful for promoting my shop.
AudreyGardenLady
That was AWESOME !!!!
Thanks so much for sharing this great info!
It is so kind of you to share your experience with us newbies.
Audrey in Orlando
vivalachic
Great article! ***I write http://www.stylistdiva.blogspot.com and am offering a CHEAP deal for my Holiday Gift Guide banner ad spots! Info will be posted soon, but please convo me if you are interested and get a head start! ***
SlowLane
Thanks for the tips and the sharing!
I'm a blogger myself and knows so many other bloggers but it is so different (and sometimes scary..) to try to get into one of the big and busy ones. Good to get the hints from you guys!
RomanceCatsAndWhimsy
Interesting article -- thank you for the information!! :)
craftsbyposie
I REALLY appreciated this article! For those of us over 60, "more mature" sellers, and just trying to learn all the technology of today, any help is greatly appreciated! Just diving into the waters of selling online was a biggy for me! I had never heard of Twitter, Facebook or Blogs!
Thanks for the help!
DoraArtDesignStudio
Thanks for the info and I'm marking! I'm new to blogging/twitter, but doing it anyway! (Wish I could figure out twitter!) lol
http://CoffeeAndPaintDrips.blogspot.com
HinasApprentice
Great advice. I love NOTCOT but trying to fit a great pic into the required 450x450 pixels format can be tricky.
jewelrybyprofitt
Thank you for the info. I'm new at this and trying to learn. Twitter I'm clueless but I will figure this stuff out if it kills me.
MeliBMaui
I really aprreciate those who take the time to blog for the greater good. I am learning more and evolving my shop daily...thanks to you guys
mammamiaeme
Thank you for your usfull sharings, not to keep to yourself!
I beleive that people who share are always gaining more than they are sahring :)
Sevda





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