Etsy's Handmade Blog
Seller How-To: Making the Most of Your Descriptions
Story by frenchroast
Published on November 28, 2007 in How-To 		Photo by

bonspielcreation

This how-to article is brought to us by freelance writer and jewelry maker, FrenchRoast.  We couldn't have said it better ourselves! 


Photos of your creations will catch a buyer’s attention. An imaginative description of your creations will help to keep their attention, hopefully all the way through the purchase.

Each piece listed in your shop tells a story.  Connections to these stories and to you, the creator, are part of the rewards of buying handmade.  Mass-produced pieces of art don’t have any meaning when you pick them up off the shelf.  A product from Etsy, however, is a unique expression of your own creativity.  But in order for a buyer to realize that, you need to describe the uniqueness of your art.

 


On top of that, the realities of buying online can further complicate your efforts to be a successful seller.  Without being able to see and touch your creations, you have to make them come alive from a flat, lifeless computer screen.  The buyer needs to be able to picture how their next purchase will appear in their home or on their body.

The best way to begin to write your descriptions is to ask yourself this: when I am buying an item from another Etsy seller, what sort of information am I looking for?

Once Upon a Time

More than creating a photo or painting, a bar of soap or jar of lotion, a pair of earrings or a pair of mittens, you are creating a work of art, an expression of your creative spirit.  As you begin to tell your buyers about your piece, let your spirit shine through.  Tell the buyer what inspired you as you created your piece.  Was it a beautiful sunset?  A memory of a wonderful vacation?  An ode to a friend or family member?  This makes your creation seem like an expression of you, a labor of love.  Forging a connection with a buyer will keep them looking and keep them returning to your store.


 Another part of the joys of buying handmade is knowing a little bit about how you created your item.  Did you use any special materials?  Old buttons from your mom?  Scraps from your dad’s necktie?  A painting technique learned from a friend?  Did you use basic materials in an unusual way?  Expressing this is part of helping a buyer understand why your piece is so special.  

Lively descriptions of the colors and materials can help make your creation pop off the screen and into a buyer’s brain.  Whether your item sparkles and glows, or is subdued and sophisticated, helping the buyer imagine how it might appear in real life means they are one step closer to adding it to their cart.  It can help foster excitement about what they are about to purchase.

Now, the details.  What are the dimensions, size, and/or shape of your piece?  How long are your earrings or necklace?  How big are your notecards or photographs?  What size is the dress or hat?  Can you do alterations?  A buyer who receives what they expect is a happy buyer – and one who might return to your shop again and again.

 


If you’re having a sale or a special deal on an item or in your shop, be sure to include this in your shop announcement AND in each item description.  Describe how your item is packaged.  Especially for the holiday season, let your buyers know if the item might be a good gift for Grandma or your kid’s teacher.

 


Lastly, double-check for proper spelling and punctuation.  Though your piece may be beautiful, sloppy writing can indicate a general lack of care or pride in your work.  Type your descriptions in a word processing program, which can help check for mistakes.  Then you can copy and paste your description from the word processor into the box.

Happy selling!

Tags descriptions, frenchroast, HOW-TO, listings, Seller Handbook, selling, writing, Your Shop 101
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186 comments     Login to add your own!

Nov. 29, 2007 at 1:27 p.m. animalia

great article, my descriptions need a little beefing up!

Nov. 29, 2007 at 1:55 p.m. awdesignsuk

Interesting article.
I think I have most of the basic information in my listings, description, size, sale details etc. But now you have made me wonder if I can add anything more interesting & more personal.

Nov. 29, 2007 at 2:07 p.m. sweetestpea

Thanks for highlighting Walter!

He'd thank you personally, but the Candlepin Bowling Championship is on.

Nov. 29, 2007 at 2:07 p.m. Vanessa

In my opinion, it's required to have all the details and that's great, but it's often the personality shining through that seals the deal for me.

This is one of the things this shopper loves about Etsy!

Nov. 29, 2007 at 2:39 p.m. cozycottagecreations

Thanks for the article and great examples. Yeah - I love those descriptions that just twinkle! (goes back to think about rewrites.....)

Nov. 29, 2007 at 4:01 p.m. elizfashions

Very nicely put together. Going to have to tweak mine a bit..it gets hard thinking all the time!

Nov. 30, 2007 at 8:58 a.m. sweetbeans

Great advice! I heart the Storque.

Nov. 30, 2007 at 5:23 p.m. Caprichos

Great article!

Nov. 30, 2007 at 9:19 p.m. petritent

thank you so much for sharing. the advice is very much appreciated!

Feb. 14, 2008 at 4:10 a.m. hooululani

thank you for taking time to share this information, i'm just getting started and you're right, many times it's the personality of the description that gets me to buy an item or continue browsing. thank you reiterating that....here i go!

Feb. 15, 2008 at 10:11 p.m. mbzap

thanks ! I am realising that I don't need to be the stuffy "artist" that the galleries seem to want these days- I will strive to have as much fun writing descriptions as I do making the pieces!
"don't worry, be Zappy"

March 7, 2008 at 2:47 p.m. dragondesignstore

What a great way to sell, certainly seems to be a more friendly and fun way of doing things. Will try to bear it in mind when listing my handmade bags

March 11, 2008 at 9:33 a.m. CharOuellette

I haven't taken the time to read the Storque lately and I'm glad I did.
Great, fun article!

July 1, 2008 at 9:24 a.m. SherriBallinger

I've just completed several projects and working on more to submit, but had questions that you have answered quite well. Thanks...
Sherri

July 3, 2008 at 6:39 p.m. citmdesigns

I am new to etsy and your article has given me insight on how to present my items. Interesting info.
thanks

July 14, 2008 at 12:43 p.m. chiko112

I have just listed to etsy.
ilove creating projects. In my opinion I gave a good discription of my purse but thanks to this artical i have to make some changes now.

July 18, 2008 at 5:43 p.m. BarbaraLousBoutique

I was thinking of the short and to the point approach alot of people favor on FeeBay, but now I see that my descriptions are as important as my creations. Thanks! Has anyone else noticed that many of these articles leave you feeling like you've just had a great conversation with a dear friend? Hope it's not just me!

July 20, 2008 at 7:49 p.m. KGHeart

Thank you for sharing so much helpful information. I love buying from Etsy and look forward to selling, with the information contained in this article. What a wonderful community! I would wager many friendships could get started here!!!

July 22, 2008 at 10:46 p.m. MimiJewels

This is a wonderful article (and so true). I have browsed Etsy enough to know how terrific some of the descriptions are. I keep going back to certain sellers just to read their descriptions (stories, I call them). Hey, wait a minute! I just realized, I've been buying from them too! I've been had!

July 23, 2008 at 4:53 p.m. yellowwalls

Thank you! I had no idea how to start with my descriptions and you helped a lot. I think I still need to work on them, but this article definitely got me started.

Aug. 2, 2008 at 9:05 a.m. lunasheart

Again, great guidelines--but I'm the type of person who has to jump right in and sink or swim!

Aug. 5, 2008 at 10:24 p.m. wendyjeffries

Thanks for the great tips. I knew there had to be something more I could be doing with my descriptions. You answered a lot of questions--some I didn't even know I had!

Aug. 7, 2008 at 12:52 p.m. TherapeuticScent

That is a brilliant idea. Now i know how i can improve my description section. Thanks for sharing.

Aug. 12, 2008 at 7:33 a.m. birribe

This is really god knowledge. I have to
improve my description.
Thanks for to tell

Aug. 12, 2008 at 1:15 p.m. CrowbirdieBeads

I'm still new to Etsy. This is such a useful little article that I'm almost surprised you don't charge to read it! The deal-breaker for me as to whether I buy something from someone is how their personality comes through in their descriptions and their profiles. I want to feel like there's a connection somehow, otherwise I'd just buy stuff at the store. This article explains it perfectly. Thank you! (now, about re-thinking my descriptions...) :)

Aug. 15, 2008 at 2:27 p.m. susanskeepsake

This was so very very helpful. It has inspired my to go back and create all new stories for my items. It is so true that a story creates warm fuzzy feeling between the seller and the buyer, for which we all play both roles. It's about taking the time to share the love we have when we sit to create something beautiful for others.
I love being a small part of Etsy. Thank-you Etsy staff, for being here for all of us.

Aug. 24, 2008 at 10:34 a.m. Hrlyqin

Great read! It has helped me open my mind to rewrites. An ocean wide of thanks!

Aug. 25, 2008 at 3:55 p.m. HolidayHomeOrnaments

Very helpful article. After listing 125 items and trying to give them a zippy description you get tired, but this article gives you something to think about.

Sept. 1, 2008 at 8:19 a.m. scarfcity

Super informative! It's great to know which descriptions I was on the right track with, and which I wasn't!

Sept. 11, 2008 at 5:50 p.m. crissymohr

Thank you! I love forward to livening my descriptions!

Sept. 20, 2008 at 2:20 p.m. CoolSunshine

i love to tell a story. thanks!

Sept. 23, 2008 at 8:23 p.m. jcraft

I'm in the process of revamping my store and wanted to focus more on my description.This article has helped me focus on a more personal level to descibe my items. Thanks.

Sept. 28, 2008 at 8:32 p.m. iamanniem

Thank you for the information I need to really work on my descriptions

Sept. 29, 2008 at 3:09 p.m. michaelgrace

Great information! Those descriptions are wonderfully written, they really made the product come alive! Thanks!

Oct. 17, 2008 at 2:04 p.m. MadEarth

oh, Roy! You stole a little piece of my heart with your one big eye. Thanks for introducing us frenchroast - and I love your store name and tag line. thanks for sharing!

Oct. 20, 2008 at 12:59 a.m. PenguinsPlunder

Super helpful article.

Oct. 26, 2008 at 10:47 a.m. sentimentalsigns

thank you, handmade items have a character all their own, they deserve a good description!

Oct. 27, 2008 at 12:12 a.m. Planetpollyanna

thank you for the insights on product descriptions. We take the time to create our handmade little works of art and it makes so much sense that we should take a bit more time to describe them. I need to do some tweaking. Battle Scarred Roy is adorable.

Nov. 1, 2008 at 7:04 p.m. CarrotFlowersShop

Thanks for the info... From now on, I think I'll spend more time on my descriptions!

Nov. 6, 2008 at 5:57 p.m. ifrogcrafts

Awesome!!! Time to get busy & revamp some of my descriptions. Thanks!!!

Nov. 8, 2008 at 7:25 p.m. specialtsetc

I had a problem. After all of my informnation was put in, I got a signal that no periods, hyphens,colons, and slashes could be used. My paragraphs looked pretty funny with out punctuation, so I went back and did one line sentences. Still with no periods. Anyone else have the same problem? All of these examples have punctuation, so what gives??

Nov. 18, 2008 at 3:31 p.m. KCsCreations

This was worth checking out and I will take a lot of it to heart. I know I could work on projecting more passion into what I create, so thanks for the motivation!

Nov. 20, 2008 at 9:42 p.m. KatieAnnCreations

Thanks for the help!!!

Nov. 21, 2008 at 2:37 p.m. pacificadesigns

Great information! Just what I need!

Nov. 23, 2008 at 2:03 p.m. SeasonsChange

This info is very useful to newcomers like me on Etsy! Sometimes it is hard to ge the most out of a description to attract potential buyers.

Nov. 24, 2008 at 10:55 p.m. smilingbluedog

Thanks so much for the helpful information....
This is so helpful, and encouraging, just what
this newbie needs :)

Nov. 27, 2008 at 12:05 p.m. marciejanedesigns

To date this is my favorite article! Great info, entertaining and very useful! Thanks, Happy Thanksgiviing!

Dec. 3, 2008 at 3:22 p.m. whimsiesfolksies

Thanks for sharing this information in such an excellent way! I'm ready to go re-write all of my descriptions!

Dec. 6, 2008 at 6:28 p.m. wrappedNwarmth

I think I need to work on my descriptions.

Dec. 6, 2008 at 11:11 p.m. moonflowerjewelry

I know I need to work on my descriptions, I tend to be a just the facts ma'am kind of artist, and I flounder in person as a conversationalist. Time to try harder! thank you

Dec. 7, 2008 at 2:55 p.m. erinaustin

Great advice about running the description through spell check!

Dec. 17, 2008 at 11:39 p.m. itspamdemonium

I am new to the Etsy Community and I'm loving it! I really appreciate all advice and yours was great! Thanks!

Dec. 20, 2008 at 2:26 a.m. honeybeejewelry

Thanks for sharing, this information helps a lot!

Dec. 26, 2008 at 4 p.m. elfcrafts

You think you have everything just right, or you hurried to get someting listed, one good thing about etsy is you can change things and make it better.

Dec. 26, 2008 at 4:04 p.m. BethanyOgle

Thanks for the article. It feels odd at first to be myself in my shop. But reading this made me feel more confident to write more freely.

Dec. 27, 2008 at 12:37 a.m. YBemporium

Thanks for the article, my descriptions need a little work and spell check. Happy New Year.

Jan. 1, 2009 at 9:02 a.m. marileejanedesigns

I apprecitated the tips. There's always room for improvement.

Jan. 7, 2009 at 10:54 a.m. kalicat

beautiful descriptions, fun, personalized.
thanks

Jan. 11, 2009 at 11:48 p.m. AmethystBee

Great ideas, I'm new to selling on etsy. Thank you for this!

Jan. 22, 2009 at 6:50 p.m. IndigoRain

My favorite article...

Jan. 24, 2009 at 5:47 p.m. artbymsr

Great suggestions! I'm new too so this helps a lot.
Thanks!

Feb. 1, 2009 at 8:57 p.m. JonesyAndCrane

I've been trying to be very chatty in my descriptions because I love to see a piece of the seller's personality. Especially when it comes to descriptions - You get the feeling that every item is special.
Feedback on my descriptions? Thanks!

Feb. 3, 2009 at 8:14 p.m. blithegardens

A really well written article. I am trying to create that etsy personal touch also through my descriptions and pictures - but still falling a bit short. I am looking forward to putting more of my creativity into every aspect of my listings. Thank you!

Feb. 4, 2009 at 3:09 p.m. Moonlilystudio

This helps a lot! Thank you!!!

Feb. 5, 2009 at 2:29 p.m. floresdelsol

thanks.... i hope to improve :)

Feb. 6, 2009 at 6:11 p.m. WeeCuteTreasures

Great information. Will be taking a good hard look at my descriptions over the next couple of days and working on injecting more passion and colour. Thanks! :D

Feb. 9, 2009 at 7:41 a.m. glutamatedesign

very good descriptions! and inspiring!

Feb. 13, 2009 at 2:56 p.m. EJPcreations

Such a good article!!!

Feb. 15, 2009 at 7:25 p.m. ittybittycards

Thanks for the article. I will have to be more creative with my descriptions.

Feb. 16, 2009 at 9:08 p.m. zannesart

Helpful, I've still got to work on it though, words & descriptions kinda fly away for me, this articles is something I need to pay attention to, Thanks.

Feb. 18, 2009 at 11:29 a.m. corybethy

Great advice here! I'm going to work on this this weekend.

Feb. 20, 2009 at 6:50 p.m. howiegreen

I will give it a try!

Feb. 25, 2009 at 5:33 p.m. JanetMillerDesigns

Thanks, the article was informative, but I have a question! I'm not sure if I should modify my item descriptions for each item or keep it the same for a series of works? I'll ponder over it:)

Feb. 27, 2009 at 9:51 a.m. rikkicondon

excellentia!

Feb. 28, 2009 at 6:19 a.m. KissKissStufflings

A great article, very helpful!

March 4, 2009 at 9:46 a.m. phoenixrose

This article was great for me as it is so difficult for me to use words to describe my jewelry.

March 4, 2009 at 11:15 p.m. AWEshop

You're right, that's what Etsy is about, personality and personalization.

Off to do some rewriting...

March 5, 2009 at 10:57 a.m. ilovehearts

Really useful article. Thank you.

March 5, 2009 at 5:07 p.m. CoolBeans2

looks as if we might all want to re-check our descriptions! thanks.

March 6, 2009 at 2:40 a.m. cosmicfunpalace

Awesome. And Walter is a cutie!

March 17, 2009 at 9:51 a.m. with2ns

Fantastic! Thank you.

March 17, 2009 at 12:18 p.m. RobinsEggBlue

VERY helpful! Thanks!

March 17, 2009 at 12:35 p.m. lazygiraffe

Great and helpful article although the spelling mistake in the example made me chuckle a bit!

March 17, 2009 at 12:40 p.m. objetpetita

Great article, descriptions do bring buyers closer to the seller and article and a lot of fun to write...

March 17, 2009 at 12:40 p.m. EvelynMayfield

You made a point. I really enjoyed the stories in the examples, and it's time for me to re-visit each item in my store and take it up another notch.
Thank you
Evie

March 17, 2009 at 12:41 p.m. timeforbeads

thanks for the great info

March 17, 2009 at 12:49 p.m. modernfigurative

Thanks for the article, it is one of the areas I have the most trouble with...

March 17, 2009 at 12:54 p.m. magic

I agree with everything...
...only...
where to get the story-writing talent? ;)
:)

March 17, 2009 at 12:55 p.m. SewablesByRobbie

Wow, that's just what I needed to hear! I'm gunna try it! Thanks, Robbie

March 17, 2009 at 12:56 p.m. NineRed

I agree! I love writing a lot in my descriptions for those who wish to read it. I put the main info first so people who want the facts can move on after, and then I ramble.

Some people in the forums said they didn't think that was a good idea, but I just don't care! hahaha, I love telling any stories that come along with the item, glad to see I'm not the only one!

March 17, 2009 at 12:58 p.m. MeredithHiltDesigns

The best article I've read so far! Really, really good advice. It's true that words can weave a tapestry.

March 17, 2009 at 1:21 p.m. KimberlyCreagan

Thanks for the awesome advice...I will definitely have to go back and perk up my descriptions!

March 17, 2009 at 1:22 p.m. mimi3am

I am very new to selling here and I believe this article will help me a lot. Thanks for your knowledge.

March 17, 2009 at 1:30 p.m. kaoruwerk

That was very helpful!

March 17, 2009 at 1:35 p.m. funkymonkeythreads

Oh yeah, I know the feeling about completing a new onesie design & wanting to post it ASAP without the putting in the time it deserves for a good write-up. Thanks for the reminder!!

March 17, 2009 at 1:46 p.m. appleblossom21

UGH! I just realized how boring I am! Thank you, my descriptions could certainly use some love.

March 17, 2009 at 2:35 p.m. VintageRoseClothing

Very informative! Will be great to use with a vintage twist for my dresses. I tend to just be descriptive, but letting my love for these dresses shine through a bit more would be more personal. Thanks for the ideas! :))

March 17, 2009 at 2:45 p.m. samsstuff

Thanks for the article! I'm always trying to make my descriptions more dynamic. I try to include all the basics & something about how the item was made, but many descriptions could use more! Thanks for the help!

March 17, 2009 at 2:50 p.m. mrsmaddenmakes

Thanks for the hints and tips. I really like the way you give names to your products they make them come alive.Also ike the history of the components. Can't wait to list some new products now.

March 17, 2009 at 2:59 p.m. fuchsiabloomstudio

little Roy really is close to my heart- there is a person close to me who has come back from Iraq not the same as when he left...After reading the descriptions of these items I can see how they really draw you to a piece- I now have to edit all the descriptions in my shop!!!

March 17, 2009 at 4:22 p.m. 1CardCreator

Thank you. When I think about it, the few sales I've made were well described and from the heart. I need to take another look. Thank you for all the helpful articles. Etsy truly is a wonderful community of crafters.

March 17, 2009 at 4:30 p.m. VirginiaGeigerJewels

Great ideas on writing descriptions! My best descriptions are written in my head as I am creating a new piece of jewelry!

March 17, 2009 at 4:33 p.m. SparklePaw

oh my god I love Rufus Rat!!

March 17, 2009 at 5:28 p.m. dovecountrytatting

Your light hearted descriptions would make buyers smile. My items would definitly take on a life-of-their-own and hopefully make their day brighter. I especially enjoyed the monster. Have a Great Day, Vicki

March 17, 2009 at 5:30 p.m. TotallyTwistedGems

I am new to Etsy and just opening a shop.I am finding that writing the descriptions is harder than making the piece. My pictures are done and I'm working on yht decriptions, I think this article was very helpful.Hopefully I'll be done soon and can start listing my work. Thanks for the good advice!

March 17, 2009 at 6 p.m. leahkl

great article, I love reading some of the quirky little stories, I must begin to dream up some of my own, very inspiring, thank you!

March 17, 2009 at 6:06 p.m. CetBeadsNGifts

This was a nice article - It's the hardest thing is to write something about my creation. As mentioned in the article - I just want to get the pictures out there. I'll just have to work on it. Thanks again.

March 17, 2009 at 6:44 p.m. piprobins

Well written article and wonderful insight! Thanks!

March 17, 2009 at 7:25 p.m. mmarielle

Thank you for this great article. It reinforces my philosophy. I get many well intended suggestions to photograph my ceramics on a white seamless, but I just can't stomach it. As with all the lovely creatures featured above I feel that my pots have a story to tell.

March 17, 2009 at 7:38 p.m. patk860

Thanks for the great advice. I am a new shop owner and I
actually have considered using personal titles & inspiring descriptions. I had not done so only because I am impatient on the computer. I love music & nature which is a major inspiration during my work. Maybe I can find a way......

March 17, 2009 at 10:58 p.m. happyidea

Very helpful article. I can let loose a bit in my descriptions, now that I feel more comfortable after reading a few examples. Thanks!

March 18, 2009 at 1:48 a.m. tapestry316

Nice article - thanks for the tips. I now have a better idea on how to spruce up my listings a bit!

March 18, 2009 at 4:02 a.m. HouseHoldWords

Thanks for your time and sharing!

March 18, 2009 at 7:16 a.m. ColorBookStudio

Thanks, this is a great idea!

March 18, 2009 at 7:28 a.m. AurorasTreasure

Thank you so much for your inspiring words.
I am just starting out on Etsy,it is so lovely to receive so much help.

It can be a bit scary,but you have just made it easier.
Any comments on my shop,will be greatly received.
Thank you once again.

March 18, 2009 at 11:46 a.m. daradotdesigns

Great article- and perfect examples! Too bad I just posted a wackload of new items YESTERDAY! I think it will be worth the time to go back and edit. Thanks!

March 18, 2009 at 11:54 a.m. JanFairhurstPottery

I'll be doing some editing-- but thanks. It makes sense!

March 18, 2009 at 12:27 p.m. TreeHuggerStudio

Thanks for the tips.

March 18, 2009 at 4:44 p.m. concretecrone

I am new to Etsy, and I appreciate all the help that is avaliable. I will redo some of my listings. Thanks.

March 18, 2009 at 6:12 p.m. Jesskiri

looooove those descriptions! I need to work on mine!

March 18, 2009 at 7:01 p.m. myJellyBean

Thanks for the info on description! I plan to be a little more imaginative in my wording! This sure helps!

March 19, 2009 at 9:56 a.m. catsongstitchery

Thank you for the thought provoking info!

March 19, 2009 at 12:32 p.m. PennyBennett

What a great article. I love WORDS and it's fun to come up with just the right one for your descriptions. I'm excited to keep working and try all these wonderful suggestions.

March 20, 2009 at 4:05 p.m. ShabbyNChic

I've been wanting to jazz up my descriptions. Great tips - thanks!

March 20, 2009 at 10:20 p.m. smilingbluedog

Great information & suggestions!
Thanks for taking the time to share!

March 21, 2009 at 11:58 p.m. Waterrose

Great article!

March 24, 2009 at 7:43 a.m. ellabellamay

Very helpful and some really great points in bringing an item to a customer. Thanks for the article!

March 25, 2009 at 8:10 a.m. Hauntedswampdesigns

Great info! Gave me a nudge to spice up my descriptions like I use to... I think I got lazy or brain dead! Thanks for the reminder to 'spice it up!'

March 26, 2009 at 10:05 p.m. knittedteaparty

thanks for the advice! i'm going to make my descriptions sparkle!

March 26, 2009 at 10:49 p.m. KristinsSilverStrand

This article supports my inkling about those very effective descriptions while offering tips I hope to apply myself.

March 30, 2009 at 7:58 p.m. PhotoPerfect

I would love to get some ideas on how to perfect my description for my prints i have listed , any and all advise is welcome...
Thanks

March 31, 2009 at 12:08 a.m. AppelJar

thanks etsy for all the great ideas you keep on giving !
I try to have fun with my vintage listings, sometimes get carried away or silly...maybe, but better to have fun than not!

April 1, 2009 at 8:19 p.m. marianneg

Great article! I am going to try to liven up my descriptions.

April 5, 2009 at 12:24 p.m. divergentlayers

inspiration inspiration! i believe i am in need of a description tweek! thanks for the encouragement!

April 6, 2009 at 10:57 p.m. oliveusart

Thanks, great article! My girls would so love Walter!

April 9, 2009 at 11:35 a.m. feltedpetals

Thanks! I'm new to Etsy and tho I am good at art the description department is hard for me. Love the Battle-Scarred Bear!

April 10, 2009 at 6:45 p.m. bigcanvas

Thanks for the continuing tips. As a new Etsy seller I need all the help I can get. I have an actual Gallery where I sell my art but this is my first online shop. Thanks Etsy, for the opportunity to reach a wide audience and do it well.

April 13, 2009 at 8:34 p.m. shatteredlily

Excellent article, obviously it's been around a while, but still very useful. I am getting to work now on my descriptions.

April 22, 2009 at 5:27 a.m. shootingstar27

Thank you for the great tips, I will be writing up some descriptions tonight using these ideas.

April 26, 2009 at 9:31 a.m. MLDesignStudios

Thanks a bunch, love the ideas to personalize. Glad to know about the word processor to help with the spelling and grammer.

April 27, 2009 at 1:29 p.m. fetchingfinds

How helpful! Off to write some killer descriptions... hopefully!

May 22, 2009 at 12:52 a.m. ABEADINBLOOM

Great tips, thank you!

May 24, 2009 at 12:48 p.m. mylittlejo

Awesome tips... the wheels are turning already and getting right to work on coming up with some fab descriptions! Thanks a BUNCH!

May 24, 2009 at 2:05 p.m. kareys

Thanks frenchroast, I definitely found some tips to use from this article!
Thanks!

May 26, 2009 at 6:29 p.m. animalartista

great ideas! thanks

May 26, 2009 at 7 p.m. TheNightjar

great info Frenchroast- awesome, and I do love Rufus Rat so much! so fuzzy sweet...

May 26, 2009 at 7:48 p.m. bazketmakr

thanks for great ideas on writing better descriptions! I will work on it!

May 26, 2009 at 8:20 p.m. shawndrathea

I'm just getting the hang of this,but your article comes in time to help me launch some more items on my site.I am a artist that works in a visual way through my art and writing is not my best thing!I do like to make my own creative packaging and reuse some of my two dimentional art to send out with any sale.I know how exited I get with a freebie and the personal touches sent with items i have ordered,even from comercial sites.Thanks for the help!

May 26, 2009 at 8:59 p.m. MoMmAb7

Ok, so I ditched the caps, because I did not realize they make people feel like I am yelling! I was just trying to make it stand out. I also revised my policies some. I guess what I am trying to say is "thanks for the info!"

May 26, 2009 at 10:39 p.m. vintageleaf

Great advice! I would like to emphasize that keeping descriptions to a minimum is important. I loved the description of walter the monster (above). It was unique, interesting and allowed the viewer to connect to the product. It was also short and sweet. Great job!!

May 26, 2009 at 11:18 p.m. ThingsUnseen

Thank you for the advice, I kind of in the same boat with shawndrathea plus English is my third language. But with article like this I believe that my shop and I will be better :)

May 27, 2009 at 12:07 a.m. signsofmylife

a wealth of information aka TEXAS french toast! :0)

May 27, 2009 at 1:20 a.m. RockettQueen

This article was so helpful i was trying to figure out how to put my ideas from my brain to my fingers but it was not really working i must admit I'm not much of salesperson until i read this is very helpful and informative thank you and bring more incite and information like this i changed all my auctions too

May 30, 2009 at 9:09 a.m. theduskyjewel

Great article and very good information. Thanks!

June 4, 2009 at 4:18 p.m. ateliermarla

I am definitely a newbie and was floundering...your article is full of helpful advice. I am looking forward to putting it into action.
Thank you

June 6, 2009 at 6:30 a.m. ALICELETTS

well, have I done a blunder on my listings or what! I'm so grateful I came across this article, I will implement your good advice now, many thanks, alice :)

June 7, 2009 at 8:06 p.m. salvagenotes

excellent examples...they really get the point across. thanks!!

June 14, 2009 at 11:12 a.m. eMeLLeS

Thanks, I realize that I can change my descriptions a little bit. Thanks..

June 23, 2009 at 11:13 p.m. charityscharms

wow! thanks a million! I am somewhat challenged when it comes to getting my thoughts across but this helped tons!!

June 29, 2009 at 1:56 p.m. Fruitfulhandproducts

Wonderful descriptions!!!!!!! Thanks a lot.
( one of them reminded me of one of my listings.:)
Thanks a LOT!!!!!

June 29, 2009 at 2:07 p.m. MechanicalButterfly

This article is so helpful! Going from creating simply personal works to trying to get my art out there for others to enjoy, this article will be helpful in that transition!

July 21, 2009 at 2:52 p.m. parkavenuejewelry

I am very, very new to Etsy (only a few days old..) so I am very keen to read anything that would help me get started. My wonderful neighbor (an Etsy seller) was a tremendous help, and so was this article. I tried to be "professional" in my descriptions, but I was glad to hear that a lot of buyers are looking to detect a personality behind the items for sale. So I will be editing my descriptions somewhat..Thanks!

July 21, 2009 at 5:54 p.m. westofthemoonstudio

Nice. Tks <3

Aug. 1, 2009 at 3:09 p.m. EleanorsDesigns

Thanks. I didn't realize how much a background that
is interesting makes you picture stand out so much more.
I thought it would detract. I was wrong.

Aug. 2, 2009 at 8:51 p.m. LeMwah

My descriptions are so long already. I wonder if they are they are too long. The ones for the stuffed animals are adorable. They kind of make me wish I made stuffed animals instead.

Aug. 7, 2009 at 8:30 a.m. Lindstar

I look at the images and the facts on the page. What size/ color it is, or what it's made out of, along with good pictures, will get me to buy quicker than a quirky description. I try to add a suggestion to my items with a little creative description, but to go all out and write a poetic blurb for each and every item. Is it me or are they expecting way too much? I've learned from experience, it's probably just me.

Aug. 7, 2009 at 10:48 a.m. Joynoel

Helpful thanks!

Aug. 10, 2009 at 1:49 p.m. TuscanBlooms

This article was extremely helpful and eye opening!!! Thank you!!!

Aug. 13, 2009 at 3:31 p.m. hknous

Great advice. I've been having trouble selling on etsy and I think this just might help me out. Keep up the good work, and the advice flowing.

Aug. 14, 2009 at 12:43 a.m. LaceyJDesigns

I am new to Etsy and appreciate all the Great Tips!
Since I have always sold where people came to me and would feel my Fabrics and ask questions about size,color etc and tried things on for fit. Now I see where I really have to be accurate with size & measurments in my discriptions.
I am taking in as much info as possible to make my shop more shopper friendly! Thank you!

Aug. 26, 2009 at 4:03 a.m. kuutydruk

I'm pretty new in Etsy. Just started with my shop and this was a great help. Going to check my descriptions right now :) Thank you!

Aug. 29, 2009 at 8:45 p.m. myrtledovelove

Helpful (and cute) article! Thanks! :)

Sept. 1, 2009 at 5:50 p.m. EnrightDesigns

I think this is a great article!! I know I need to beef up and elaborate on my descriptions. Great products too!!

Sept. 2, 2009 at 10:52 a.m. PinkNounou

Very helpful! Thanks.

Sept. 4, 2009 at 9:53 p.m. 13eadcrazi

Thank you, Great tips. I will definately add more to my descriptions in the future. <3 Nikki

Sept. 5, 2009 at 11:09 a.m. pascalepetit

Wonderful article! Great tips! Thank you!

Sept. 5, 2009 at 4:41 p.m. jessgonacha

What a helpful and entertaining article! I'm realizing that some of my product descriptions could use some love and attention-- off I go to liven up my shop! Thank you so much for the great tips. :)

Sept. 10, 2009 at 11:26 p.m. alyssakaycollections

I'm always the last to know. I think I need to make some changes :-) Great information

Sept. 16, 2009 at 11:26 a.m. maddiesmoon

great article, changing my descriptions now

Sept. 17, 2009 at 4:52 p.m. kirevi8

Thank you so much.It was very useful for me.I took my notes:)

Sept. 18, 2009 at 12:45 a.m. gleefulpeacock

great article! I went in and re-tagged my items and I will watch to see what happens!

Sept. 18, 2009 at 12:12 p.m. JLRutter

I'm so glad I read this. Sometimes I think we're afraid to make the descriptions too lengthy and turn off a buyer, so we just post the facts, colors and dimensions. Very helpful, and I plan to make some changes!

Joy

Sept. 20, 2009 at 1:51 a.m. Anamu

To launch my website & shop I uploaded 32 item once. Since every item needs to be added one by one on Etsy, I had to go with a cut+paste description for all or else I would have never made my deadline.

Very good points about engaging the sellers and creating a more sensory experience though.

May revisit my descriptions and would love any feedback from fellow Etsyians!

Sept. 29, 2009 at 5:14 p.m. RedKiteDesigns

Very helpful article. Such wonderful descriptions are what makes looking at Etsy soooo addictive !

Oct. 7, 2009 at 2:54 p.m. moonstruckleather

Great advice! Love the way you romanced the products and brought them to life.

Oct. 9, 2009 at 12:31 a.m. MyWisteriaCottage

Ifeel like my descriptions fall flat. I appreciate your article and will try to do better. I know my fabric is wonderful but I don't seem to get folks attention.

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