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Story by
daniellexo,
Vanessa
Published on October 19, 2009 in How-To |
Photo by stitchface (from her Featured Seller interview) |
Attention, sellers! I have been your faithful blogger for the past two years and I have an important tip for you:
You need to be prepared with photos that represent you and your business.
I cannot tell you how many times I've been working on a blog post spotlighting an excellent person — seller, blogger, figure in the arts and crafts world — but they either don't have a headshot or they send me the most low-quality, blurry photo. It's driving me crazy!
And here's the thing — it's not just the Storque editors who may come to call. We're gearing up for a busy holiday shopping season, and bloggers and members of the press will be looking for unique gifts with interesting angles. The stories of crafters, artists, and small business owners should get out there, but in order to take part and get the most out of any exposure, you need to have a mini media kit at hand.
I know, I know, you are creators and you're busy making things! Yes, I hear you. You are makers of objects and art, not self-portraits! But I'm begging you, take a day to invite a photographer friend to come over and style some photos for you.
Here are the basic shots I look for and what many bloggers and journalists are seeking:


Nick and Kimber of littlesaplingtoys | Karin of ValhallaBrooklyn
- A nice headshot — This is a portrait that is NOT a fuzzy, grainy photo that you obviously took of yourself with your cell phone. It's NOT a snapshot cropped to include your ex-boyfriend's hairy limb draped around your shoulders. This is a high quality, professional portrait of you looking your best. Like any good portrait, it gets across your vibe and makes you look good. You are the center of the photo, not the Statue of Liberty you're posed in front of with your group of friends. Want to get artsy? Do it! As long as it intentionally reflects your personality and your brand.
- A photo of your studio or workspace — Use natural light, not flash. If the room is too dark even in the day time, set up some lights. Tidy up your work area, or if a workspace crammed with stuff is your vibe, make sure it's artfully portrayed.

Kara Ginther, a.k.a. KGLeather, via ToBeInspired on Flickr
- A photo of you in the creative process — Have a photographer friend take some action shots of you in the midst of making. Don't be afraid to strike some natural poses and style these shots as you would a magazine shoot. Arrange your supplies, tools and background just so, make sure your outfit, hair and makeup are done the way you like it. Capture some of the action. Experiment with different angles.
- Your items in context — If you make paintings, show some of your pieces arranged beautifully on a wall. If you're a potter, show some of your excellent tableware displayed on a kitchen shelf or in a dining room setting. Take some close-up detail shots and some shots that show the whole room. These photos are great for your listings as well as for press outreach.
- Your items against a plain background — Shoot some well-lit shots of your items against a plain white background. Some bloggers and magazines prefer simple photos with solid backgrounds. These make it easier for them to incorporate your items into their posts or spreads. (An item on a white background won't compete with the design of their website or blog.) Learn how to remove your colored background in this how-to by Etsy 101.
- Keep a high resolution version — Have on hand a version that is at least 300 dpi and 2500 pixels across. You can always size it down and send that copy. Learn more about photo resolution here.
atelierpompadour's studio, featured in the Etsy Open Studio Flickr pool
Now you'll be prepared when you get that call from a blogger or journalist, and with these new photos you can get out there and do some outreach of your own. They may not even use these photos, but the images may speak to them and get across the essence of what you're all about. Here are some of the other uses for these photos:
- About Me or Contact Me page of your business website
- Your blog
- Facebook Fan page
- Your Flickr stream
- One of the images in your Etsy listings
- A blog, magazine, or newspaper interview
- Applications for a grant, artist in residency, gallery show or craft show
- If you're picked for Featured Seller on Etsy
- Etsy Open Studios Tour series on The Storque and its Flickr group
- For another example, check out ShareSomeCandy's Workspaces series
- Other Storque posts
Take a look at the Etsy Open Studios Flickr group. Which of these photos can you imagine being featured on a blog? Why? Post in the comments below.
| Tags | blogging, How-To, HOW-TO, images, media kit, outreach, photography, photos, portfolio, pr, press, Seller Handbook, selling, tips |
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298 comments Login to add your own!
Krystyna81
Great tip! There's an awesome thread in the forums right now where Etsians are sharing their workspaces :)
bndesign
Great tips! :) I always love photo's that show workspaces (and the lovely headshots)
Ruffled
Great article. I am fairly new and recently had a request for a high res picture that they needed ASAP. I didnt have one and had to scramble. I wish that I would have thought ahead.
thewonderlandstudio
wow...never really thought about this...thanks for the tips!
LizzyClara
thank you, you are so right and I love seeing artists' work spaces... don't they have to clean for months to show something presentable ...or is it just me?
PunkUpBettie
Thanks for the tips! It's always good to be prepared, just in case... :)
PoPkO
"You need to be prepared with photos that represent you and your business."
Yes! Yes I do. Thanks for the reminder! Next time I do some product shots and get all spiffy looking I will remember to take one of ME as well. Great info in this article.
BeforeOurTime
Ooooo! Great ideas. (Now I've got to go clean up my workspace and make it look "natural!")
shesbattydesigns
great advice! although i have some of those pictures done on the list i really need to update them :)
i have another goal for this month :)
zombuki
Very good advice! I love the Open Studios Flickr group, I post 2-4 photos of my studio every week on my blog but I only add my faves to the group :3 have to keep it looking good, lol.
RubyBeets
You are so Right,and I have been caught without a photo of me busy at work,so now I will get busy and create a photo of me busy at work! So I will be ready for that Call!
RedorGrayArt
i thank you for the good advice ...I will be ready IF it ever happens! wink!
KBShimmer
Such great tips, I so need to get a great photo of myself, my workshop, etc. We focus so much on product photography, that I think sellers often forget that "we" are a product also. Great tips and I have added that to my to do list.
phydeaux
This is SO true - I've been getting requests for just these sorts of photos! Thank you for the great tips. :)
soule
Thank you for the great advice and tips, it's always good to have the items that you make in a high resolution also, instead of having to re-shoot everything. I've make that mistake often!
FrostedWillow
There is so much great advise here! Always was wondering about all the things I needed for the press. Now I can get prepared!
StudioCherie
great article. I post photos of myself a lot on my blog in in my flickr, so I can be found. I think it does add a personal touch. I always like to know about the artist behind the work.
pulpsushi
This is so true, and has been in the back of my mind to do. Thanks for the reminder.
Glitzer
Very helpful and informative post! I hope one day I could be found by a magazine! :) Thanks for all the tips!
tashascreations
Very good article, I will definitely try some of this tips!
mishmishmarket
I see all of these amazing studio pictures and I have to think, did y'all win the lottery? We take up one room, the kids take up the other one and I paint at the kitchen table! But don't you worry. If you come calling, I'll have hi res photos ready pronto!
hjmart
Great tips! I have most of the items ready :-) Just check my shop!
Kathleencavalaro
Thanks for the great tips! I guess my cropped, hairy arm around my shoulder photo has to go :)
FashionTouch
...If you're picked for Featured Seller on Etsy...
How do you pick???:)
QuiltFinger
Great tips, you never know when an opprotunity will present itself! I have a lot of work to do!
Vanessa
mishmishmarket, I think that's your story right there! You should ask a photographer friend to capture you working with your kids by your side. Awesome!
littlesaplingtoys
Thank you! Our photo was taken by the talented Ashley Thalman at http://ashleythalmanphotography.com/.
girltuesdayjewelry
Great advice I need to follow! I have no "artist in workspace" photo. I'll get on it this week!
ChloesRuffleButt
Thanks for these tips. Whenever you want to feature me, I will be ready!
petalandpink
Great advice! I hadn't thought much into this before, now I should prepare!
Lunatiger
I'm sooo camera shy! -_- .... LOL I don't think PJs bottoms will make for a professional photo...hehehe...
steinschmuckdesign
I get the Point here, absolutely:)
Really have to take Time to do a media map and
maybe I also just have to ask some Friends
to Help me.
Thanks so much!!!
jennyhoople
Excellent, thanks for including ideas for using the photos now. Helps me to be motivated to get this project done!
RageHaus
My husband and I just recently took a photo of ourselves for those reasons, great advice!
loopyboopy
This is fantastic advice. I've already been caught a number of times without these important photos and had to scramble to come up with something. It's great to have them ready and handy for when those people come a callin!
atelierpompadour
ohhhhhhhhhhhhhhhh!!!!!!! my mansard studio!!! thank you!!!!!!!!!!!!
javagirls
Great advise. We hadn't even thought that far ahead. Will make it an upcoming project. Thanks
iktomi
I was with you up until you said, "tidy the work area"!
How artful and tidy can I make my family room-turned pottery studio/office/dining room table? I'll take it as a challenge.
lindapaul
This is great advise. I needed a refresher. I will go and update my 10 year old photo of myself.
donnakeay
Great advice! I once spent half a day with my camera on a tripod trying to do a self portrait with the timer button...still didn't get a decent pic!!
jiorji
i love the photos of the artists at work..although i DO think they're all staged...nobody's studio is that neat and tidy ;P
ToastyKnits
ooo... Now I know my plan for this weekend (after the cleaning part... especially since my "studio" consists of a stack of boxes next to my bed. Thankfully knitting doesn't really require a dedicated space because the whole broke college student thing doesn't really allow for that ^.^
Oh but to dream...
giraffelabel
great tips...thanks! of course, so far i have had no need for this, but i'll keep my fingers crossed and be ready!!
SewBeans
Oh! My items are so much more photogenic then I am, though. Thanks for the tip!
EpicallyEpicSoap
This was so inspiring... Studio photos are a great idea, and, taking it further, I plan to make a short video of me and my soap making process. Maybe this will help show the hard work that all soap makers put into their creations.
JourneySeek
Thanks so much for sharing this with us. Seems as though I should start preparing myself just in-case! Thanks again for the tips!
sewlola
Great info! I just added a photo my sewing studio to the flickr group!
fernfiddlehead
oh me oh my. These are such great ideas. Now I just have to execute them.
GardenOfIndulgence
Thanks for the heads up. Will definitely start preparing something.
AmyJosCreations
Thank you for the great information. I need to figure out how to get better pictures so my designs can be shown to their best. I like all the other crafters/designers work very hard on my designs and want them to shine.
Wishing everyone GREAT Sales,
Amy
Handcrafted for Style
victorianbustle
Never something I'll have to worry about. Being featured, I mean. Still, on the whole, good points.
pollyannacowgirl
Great article! If you want to do a little digging, you can find a professional photographer on Craigslist looking to practice headshots. Just be careful of the sketchy factor. :)
That's how I got my fancy pics, and I even got paid!
BabbidgePatch
love the tips ~ it is on my 'to do' list, now moved closer to the top ;) Thanks so much for the extra nudge that I ( & it sounds like other Etsians) need!
TheParisian
Great advice to be prepared.
I just rearranged my studio in anticipation
of doing more business.
"If you build it, they will come!"
OneClayBead
Great suggestions- I had to scramble for a head shot when a mag approached me, and now I have one on file. It's amazing how many opportunities have come my way since I opened up my little Etsy shop!
foofoogal
i don't like seeing photos with stuff way far away. for jewelry use a scanner sometimes.
Missevilkitty
I have a really good one for my shop its me with a kitty hoodie -http://missevilkitty.org/about.html
MelsBellsClocheHats
Such a great article on an often overlooked topic! :)
DucksInARowBoutique
Great Article. I find it so fascinating to see where the amazing ideas come from.
AutumnLeavesJewelry
What a fantastic article!!! (i'm not shy, you'll find clear shots of me on my blog, the good,bad and ugly ones too)
I totally envy the person who has the hammock in their studio!!!!!!
kingfishercrafts
Brilliant.
Putting my head down to heed your head's up.
Thanks.
HoneysuckleLane
Thanks for all the tips! I took this week off to re-organize my workroom, but I had to take a break and see what's going on here! :)
zwzzy
excellent ideas! my friend was actually just working on her professional photos this past weekend! neat! :D
thank youuuuuuuu! oxox.
HMHdesign
I running out right now to clean my studio, fix my hair and call in the photographer (my husband).
SailmakersDaughter
Possibly my favorite Storque article ever.. and I love Storque. Must get some of the professional clickers in my family round for some crafting!
TheSeed
I work best under pressure. Nothing like hearing "I need such and such photos by noon tomorrow" to light a fire under me! Then I'm running around like crazy for hours taking and retaking photos, thank God for digital photography!
FableBay
great tips! ok, well give me a day Etsy, and then feel free to notice me:)
CutOutAndCollect
someone should start a handmade portraits flickr pool like the "open studios" photo pool!
LeahSawyer
Excellent advice, also gives me a good reason to re-organise my workspace.
VaDaVelle
I'm working in my picture. It has to be ready just in case. Great tips.
kawaiitoy
This is very good stuff. I'd been thinking of doing something like this a couple of days ago, but will definitely do it now. Added to my "to do" list as "urgen". Thanks!
strandsoflight
Great advice. You never think you'll need it until suddenly you do. Guess I should break down and get over my fear and loathing of being photographed. Akk!
madhistorian
Great advice to help you personalize your image/shop. I always like a little glimpse into the life and times of the artist.... :-)
PearlNStonesbyLaMer
Point taken Vanessa ;) Going to put better shots up of all my items soon, too many blurry lack luster photo's, and one of my mug! Ugh! Figure out how to do that also. Busy bee... Thanks again...
michon
Thanks for this, I really do need to get some good pictures of me working - I don't think I have any - I'm always the one taking the pictures at my house!
PaperOnParade
This totally inspires me to get my pics completed this week! No more putting it off.
MelissaSue
wonderful suggestion! i always keep a plethora of studio shots in my flickr - they are great for my blog and for blogs that feature my work...
http://www.flickr.com/photos/melissas...
...and i love peeking into everyone else's spaces too!
HandiworksbyJanice
I am ready and waiting.....and waiting.....great advice! Thanks.
RinconRoad
This has been on my "To DO" list. Thanks for the added motivation!
christahoward
Yes, having a great photo to make that strong, emotional connection to potential customers is so crucial.
artnestshop
Thanks for the advice - My husband is a photographer so I know who to speak with about a photo shoot! Now, all I need is some interested parties...
Really, thank you again!
Susannah @ Art Nest
schmooks
I have been caught out already with this. Pretty embarrassing. I enlisted my friend to take a couple of shots so now I'm prepared!
baconsquarefarm
Need to add this to my list, pic's of mr pete and myself, hmmmm. Thanks for the tips you all~!
RandomCatGirl
Makes me wish I had a studio to show off. ^_^ How artsy can the coffee table look? Hmmmm.
2TrickPony
you're exactly right, I am totally unprepared and have to work on this. One thing I love about etsy is that you guys are always pushing us to do the next professional thing. thanks so much!
aprilfoss
Really, really good information!! Am I the next Featured Seller!!!:) JK
vintageinteriors
Some great tips to keep us on our toes, it's appreciated!
GirlintheStorm
I'm glad to see that I'm not the only person who just works where they can (I'm on a folding table in my parents basement next to a pile of random junk.) I think I get okay pictures of my work with my little point and shoot camera but I definitely need an updated photo of myself. Thank goodness for professional photographer friends lol.
breadandroses
Adding to list of top priorities this month. Great tips and reminders. Thanks so much!
designlab443
The photo ideas are whirling in my head! Going to get to work!
leuckit
I'll take pictures now and hopefully i will be seen before The pictures get to old and i have to take them again!!!
theenchantedcupboard
Great tip, I would love to see something written about what to add in you PR folder!!!!!
peacehouse
good ideas! It's so easy to let those things slide and they really are important. I appreciate the advice
TheCuckoosNest
Thanks for the tips - easy to forget about those details!
PinkPerch
Pictures of me? Oh boy I've got to get started on this asap! I would have never thought of doing this. Thanks for the advice!
LovMely
I have been wanting to get some great pics of the product and of people wearing them...i'm just not that good at taking photos. I'm goimg to look into getting a photographer that will shoot for me...maybe someone on Etsy that's local...would that be an Alchemy request???
I never thought to take pictures of myself in my craft room, it would look oh so feathery ;) Think i will this week though ;)
Great article and advice Etsy.
~Mel
chrystalyn
this is a great article. and some of the types of shots were ones that people might not have considered. thanks!
wiresNpliers
Wonderful article, and it's going right into my file so that I can refer to it any time I need to.
Thanks!
LavenderField
Thank you for this Vanessa and Danielle. A lot of us need this!
whimsyandcharm
this is a great article. i never even considered having a shot of myself in my craft room. thank you for this!
vintagemaison
Good grief! Never even thought about a photo - makes sense. Just a bit shy, that's all...
shellsherree
Excellent tips, and the photos demonstrate them beautifully. Thanks!!
PuffyPetunias
great advice, I will work on getting myself portrait ready! Mahalo
spacejam
have a look at mine =))http://spacejamsvintage.blogspot.com/2009/09/soviet-vintage.html
tidabellamonkey
This is great advice, I'm going to fix up my blog now xx :-)
FairyBubbles
Thanks so much! I so need to do this been avoiding it I am not photogenic:) LOL
MagnolijaDRESS
Thank you so much for including my "Midnight Blue DRESS"!!!
I'm going to prepare for photo shooting :)
persimmonandpine
LOVE all your suggestions! Thanks for the advice! Mandy
MarchiMadeIt
Thank you. It's things I know I need to keep up dated but to see a list and specifics really helps in keeping things fresh. great post!!!
BGSStudio13
Thanks for sharing this great wealth of information, pointers & tips!
SilverPhoenixDesign
Thanks so much for the tip. Makes sense. That way you don't need to scramble around at the last min if someone is interested!
KGLeather
Thanks so much for including my studio picture! My basement workspace has inspired me more than I could ever imagine...enough so that it has become a part of my identity as a designer. No one needs to know that there is, in fact, a washing machine spinning frantically in the background, the hint of mildew in the air, and an entire community of spiders watching from the shadows.
PoundPuppies
teRUFFic information!!! i've been selling on Etsy *in a few other stores* for about 2 years and just always wonder what in the world 'one' needs to do to get noticed!!!!.... I've been so busy MAKING AND CREATING, but hopefully SOON will take the time needed to make my space one that PEOPLE WOULD LOVE TO VISIT and I do hope that maybe one day it might be myself or my sister that gets chosen!!! Blessings to YOU!!!!
cindy from:
poundpuppies
masterpeacedesign
thebeadededbangle
cobblestonelane (sis' shoppe...worth taking a peek!) lol
FoosieDesign
Fabulous tips, thank you! I'm jazzing up the studio right now!
ArtisticIntentions
Thanks for the great tips! I've been thinking about getting some studio shots - maybe I should follow through with that!
Tumus
great post! I've been meaning to get a picture of me in my workspace working and just me being crafty in general. This is a nice push.
robinsnesttd
Photos can make or break an impression, I agree. Now to follow through on your great advice. Thanks!
deetsy
Thanks for the reminder! It's a little intimidating to think of photos with me in them (i'm usually the one behind the camera, even in the family shots :), but much better to tackle these important tasks than be unprepared and possibly miss out on a business opportunity!
cassidycay
Great tips! Thank you! I do need to start cranking out the photos!
DzyMsLizzy
Unfortunately, I am not the least bit photogenic. A picture of my mug might be more likely to scare off potential interest! :-( (And I don't "do" makeup--never have.)
outspokenjewelry
OK. I guess I'd better get a hair colour touch-up first ;)
ladyjanedesigns
i feel like all my problems would be solved if i just had a great photographer at my fingertips.
licklekisses
fantastic advice,need to find a freind whos good at takeing photos!!!
HouserWallis
thanks for the advice.
if my studio is half lit by the sun, how do i make it look good?
you recommended using extra light, but what kind?
BlueGremlin
ok step 1 quit blinking in every picture ever taken of me step 2 try and figure out why camera breaks after picture of me is taken.........
stoneblisstudio
You mean I have to get out of my P.J.s?! Well, alright. Thanks for the tips!
HinasApprentice
Gosh! I've got lots of work to do. My workspace/studio is my messy garage though. Got some tidying up to before that photoshoot
OwlandMouse
We're sooo lucky to have a photographer friend/roommate! She's the best, always taking photos of our products and studio for us!
shopgoodgrace
Wow! I would have never thought of some of these thing. Great article!
leafprintstudio
Just had to go digging for a photo of myself today. I'm always the one BEHIND the camera. Having your 6 year old take it at the last minute does NOT work!
FireHorseTextiles
Great article. Thank you for the tips. Now, where's my camera...
akaCINDERS
Great Tips Vanessa. I hope I can find the time to get this together. I am certainly going to try.
TenderLetters
What a great article! i am bookmarking this lovely little page to refer back to--and totally making my boyfriend take some fiiiiiine headshots of me! That hammock workspace is so inspiring! Love the fresh hot pink!
blendastudio
Oh, this is an excellent article and an often overlooked area by us creative types.
anniemaize
As you can see by my avatar, I'm one of those grainy photos! I'm so self conscious of my appearance and the camera has never been my friend. I would be in big trouble if I needed a picture on the spot. I guess it's good I read this article because it may take 100 photos to get 1 that I would be happy with. I'm a newbie so this has been very helpful for me. Keep the good advice coming.
GoldyFox
Apparently it is time to bust out my camera again. Thanks for the tips, they are really helpful ones.
HoppyHomeHandicraft
Very good idea! I would have never thought of a mini media kit. I can't exactly take a picture of my workspace though because I don't really have an official one. My workspace is anywhere my kids happen to be. I think setting up an "official" workspace will be my project this month. Time to get the old college desk out of the shed!
bethany18
Thanks for all the tips! I don't really have a workshop to take a picture of yet because I just work on my projects wherever I go and wherever is convenient!
rosebudshome
I would love to have a workshop if I only had the time.
it's good advice though, if anything get a head shot.
decors
What if I don't really have a workplace? I mean, really. I don't have an official workplace. I keep all my tools when I am not creating, and then I keep all of my other stuff, books, laptop, mouse, cups, and take out my tools when I want to create.
I wish I have one. I shall work hard to get one. :)
But as of now, I don't have an official workplace, and I still am creating great stuff.
Have a good weekend, all.
mollyannemake
This article was really encouraging (or exhorting :)
My husband, one year old, golden doodle (that's right, golden retriever and poodle mix who we affectionately call "Dood"), and I just moved into a monster of a house to remodel. My shop was actually in pretty good condition with its beautiful pine cabinets and antique hardware...until my husband ripped a whole in the ceiling to get to some plumbing. I'll take what I can get.
I'll always be a mess, but that's me! And you know, I should proudly photo-document my "mollyannemake" etsy love affair.
theaxx
I promise to create a very lovely press-shot, and on the topic of interesting christmas gifts I literally can't stop myself from suggesting a little zine called SPOONFUL.
Read about it here:
www.forthevisionaries.tumblr.com
xx
PerleAmies
Thank you, got to get that camera out and find the right angle.
mojospastyle
There are small things I don't think about that make a difference in selling. Thanks for helpful hints.
Page22
WOW, I wish I had read this about a month ago when I was preparing for my most recent art show. They needed a headshot and all i could think was WHAT?!?!?! and every picture I seemed to have of myself was very snapshot-ish or just plain weird (I have in the past done a lot of self portraits for artistic purposes...). You give some really good pointers. Now I think i'm better equipped to put together a media-ready file on my computer so that I'm not stressed out and scrambling when someone says, "hey got a high res headshot handy?" Super awesome!
LeonAndSiren
Fabulous tips! Sometimes we focus so much on the creation aspect of our craft we forget we need to be seen in the proper light to get noticed.Very insightful. Thanks!




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seababe
vantiani
babook
Iammie
LaLah
bstrung
vanessamoore
bethanylorelle
sage12888
saintbarbie
KalliopeJewelry
modernbird
congcongdesign
whitehaus
misaphia
driaa
IM going to offer free shipping AAANNNNDDD buy one get ...
by 23rdstreetvintage
on Seller How-To: Get I...
great finds - love all the vintage pieces- jewelry anyone?
by tomatored
on Etsy Finds Decor: On...
thanks this is great...added it to my FB tremundo fan ...
by BlueToad
on Seller How-To: Plug...
never thought I would be in love with the same ...
by 23rdstreetvintage
on Etsy Finds Decor: On...
I am having a BOGO Treasure hunt...will also upgrade to ...
by cooljewelryJR
on Seller How-To: Get I...
Love the variety of finds! I can see quite a ...
by DestinysCreations
on Etsy Finds: Thoughtf...
Sigh.......Would love to have a sale, but my prices are ...
by ALittleXtraSomething
on Seller How-To: Get I...