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Story by
terrain
Published on February 7, 2008 in How-To |
Photo by loadedhipspress |
When you sell your craft online, photos are vitally important to your success. Without a physical item to touch and look at, your customers rely on your pictures as their tactile experience. Nothing will turn away a customer faster than a blurry photo with inscrutable details. Luckily, there are many solutions to this common frustration that can help you achieve a sharp, crisp, and alluring photo.
Set-up Solutions
Lighting: Good lighting is essential, because without it, your camera can’t capture the fine details and different tones and values of your item. A good source of light can be as simple as a bright windowsill. Direct sunlight, however, can wash out and overexpose your photo, so take care to either shoot on overcast days or diffuse the light with a sheer curtain or a piece of tracing paper taped to the window. Achieving good light levels indoors is trickier, but can be done inexpensively with a DIY lightbox and a pair of high-wattage full-spectrum industrial or shop lamps. When shooting indoors, be sure to have at least two sources of light, one on each side of the item, to avoid harsh shadows. Take advantage of your camera’s exposure values scale and white balance as well (see Bright Light, Big Color: Using EV and White Balance to Make Your Photos True to Life).
Tripod: Snapping a sharp photo requires a steady hand. The slightest movement of your hands or body, even the simple act of depressing the shutter, can result in “camera shake” – the blurring of an image that occurs when the lens is moved while the shutter is open. A tripod solves this problem by providing a stable base for your camera. The camera is affixed to the head of the tripod, so your hands are off the camera until the shutter is depressed. Tripods come in all sizes, from floor models ideal for taking shots of large items such as clothing or art, to tiny table-top models that are great for jewelry and other small items. In a pinch, if you don’t have a tripod, a bag of rice or other bean-bag type surface placed on the table top or on a stack of books can provide a stable enough base for you to angle your camera and snap a sharper photo.
In-Camera Solutions
Macro Mode: Taking clear photos of very small objects, such as jewelry, can be difficult unless you utilize your camera’s macro function. Read through your camera’s manual to determine how to switch your camera into macro mode. The icon for macro mode usually looks like a small flower. By switching your camera into macro mode your camera will be able to focus on objects as close as 2cm away, depending on your camera model.

Left: Photo taken with default camera settings. Right: Photo taken in macro mode.
Focusing: Most contemporary digital cameras have a two-step focus function that enables the user to select precisely what part of the item they want in focus. Try depressing the shutter button of your camera only halfway down, and watch for one or more rectangles to appear on the camera’s screen. The part of the image within the rectangle will be in focus. Once you see this rectangle, fully depress the shutter button. Generally this rectangle will appear in the centre of the screen, but if you want the focus of your image off-center, simply move your camera to the left or right while keeping the shutter button half-depressed, then press down all the way when the image is arranged as you wish. You may need to practice this technique several times before achieving a consistent result.
Remote Shutter Release/Timer: If camera shake is your main enemy, you might consider purchasing a remote shutter release for your camera. This is simply a button on a cord that when plugged into your camera, allows you to depress the shutter without touching the camera at all, completely eliminating camera shake. You can also achieve a similar result by utilizing the timer on your camera.
Depth of Field: Ever see those artsy photos that are sharp in one part of the image, and blurry everywhere else? You can create that effect by utilizing depth-of-field. Depth-of-field refers to how much of the area in front of or behind the subject of the image is in focus. A “shallow” DOF means that very little of the image is in focus – perhaps only the item itself, or even just a small part of the item. A “deep” DOF means that most of, if not all the image is in focus, including the foreground, subject, and background. DOF can be complicated to understand, but essentially it is composed of a geometric sequence called “f-stops," which describe focal length divided by the aperture diameter.

Left: Photo taken using f-stop f/8, resulting in a deep depth-of-field (in focus from back to front). Right: Photo taken using f-stop f/2.8, resulting in a shallow depth-of-field (in focus up close, blurry far away).
The smaller the f-stop (i.e. f/2.8), the shallower the DOF. The higher the f-stop (i.e. f/16), the deeper the DOF. If you have a manually operated digital camera or a camera with an “Aperture Priority” mode, you can take advantage of DOF to create some great photographs. To get that sharp-in-front-blurry-in-the-back effect, switch to Aperture Priority and set your f-stop as low as it can go. In most cameras without an add-on macro lens, f/2.8 is the lowest possible setting. Focus the camera carefully on one part of the item by depressing the shutter halfway as described previously, then snap your photo. Again, this can take some practice but the effects are worthwhile.
Post-Processing Solutions
Photoshop: Levels: Using the Levels function in Photoshop can help to bring out the details in too-dark or too-light photographs (for tips on how to use Levels, see this article).
Photoshop - Unsharp Mask: Although the name seems counter-intuitive, the unsharp mask function in Photoshop is the quickest and easiest way to sharpen your photos during post-processing. Unsharp mask uses a combination of sharpening and blurring edges to increase contrast, whereas the sharpen function only sharpens, which can lead to unwanted edge pixelation. There are three controls that make up unsharp mask: amount, radius, and threshold. The amount slider controls how much contrast is enhanced. It can generally be left between 100-150%. The radius is the most important slider, as it designates how far to look for anything that might be considered an edge.

Left: Photo before using Unsharp Mask. Right: Photo after using Unsharp Mask.
This means that a low resolution image should have a lower radius setting than a higher resolution image. A good rule of thumb is to take the photo resolution and divide by 200. Set the radius at the resulting number. For example, if resolution is 180dpi, set the radius to 0.9. Threshold basically withholds the results of the other two sliders, so it can usually be left at 0, unless you have unwanted grain in the photo that needs smoothing. Be cautious to not over-sharpen your image, or it will look pixelated – good sharpening is subtle and enhances the photo without overpowering it.
Final Tip: Practice, practice, practice! One of the great advantages of digital photography is that you can take endless numbers of photographs with no waste, so don’t hesitate to take the time to figure out which of these techniques can work for you.
Happy snapping!
For more photography how-tos, go here! Also, terrain is an experienced photographer and has shared her expertise with the Storque before, so for more of her how-tos, go here!
| Tags | How-To, HOW-TO, photographing, Photography, Photoshop, photoshopping, Seller Handbook, selling, terrain |
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132 comments Login to add your own!
organicbeginings
Fantastic easy to understand article ,, thank you terrain
abitabite
A lot of peoples number 1 problem on etsy is not using enough light, so i am glad you addressed this first.
Often i see people throwing all kinds of tips and ideas out there, when the photo would be 100x better if they just used more light.
Lets not forget after all, "photo" means light.
eclipse
These articles are great, I need a new camera and then I'll reread them again. You really explain the jargon in simple English, thank you!
opalpoems
Easy and helpful tips, well written and great photo examples...
Thanks Terrain :)
Blondezillabeads4fun
Oh THAT'S what that button is for !!!!
Thanks so much for making it understandable once again Terrain ;>)
I find your articles MUCH more understandable than my camera's manual :D
terrain
Thanks everyone and thanks to the Storque folks for publishing it! I am really just an amateur though compared to the many amazing and talented photographers here on Etsy.
I agree with Abitabite about light - a good source really does solve most problems. Sunny days can be few and far between where I live so I use a combined total of 500 watts to shoot indoors.
Eclipse, you can do lots with even just a basic camera - mine is only 3.2 mgp. I'll be upgrading soon though!
Schmutzerland
This article was so helpful! I was struggling with my photos for a while. Great helpful tips and I love the examples!
cynthiamillar
Thanks Terrain...I'm about to launch my site and your tips came just in time...
BrickMillStudio
*happy sigh*
another excellent article with a bunch of useful tips from terrain....
thank you!
eliwill
thank you. this is something i continually work on. gemmafactrix had a great suggestion in an article and i use it all the time: take a lot of photos and then choose from them during the editing process.
daniellexo
fabulous article! i'm going to keep this one bookmarked FOR SURE. thanks, terrain.
ColibriDreams
Thank you again! I just wish my camera would work - the zoom got broken, grrh! Oh well, have to try these tips with boyfriend's camera!
EttiandOttisOddments
THANK YOU!
As someone to whom a lot of this sounds like alien speak, this was put in a way that I think I can figure it out!
hellome
LOL. Thanks for mentioning the flower icon. All this time, I didn't even know if my camera could do macro or not. Going through the manual = hard. Pushing a few buttons and finding the flower icon = easy!! Thanks for the no brainer. :D
emilyaugust
This is a really great article to reference. I am printing it out and saving it somewhere!
jen0910
Good article. I agree that Depth of Field can make pictures look a lot better but, you have to make sure you don't go overboard. I have seen some pictures on here where the DOF is so shallow that it is no better than having a blurry picture. Also, having a picture of the item (if its jewelry) on a person really helps the viewer get a better idea of the piece.
jenlo262
Great article! I'm going to save the link to post in the "how are my photos" forum threads!
unleashedpen
Thanks for that well written article. I finally understand how to use the Aperture Priority mode.
shopbonnin
I always use Levels, but never knew about Unsharp Mask. Thanks for that detailed and easy to understand explanation. I'm going to give it a try.
mesalinens
Thank you Terrain. Shooting for this format is very different. I am looking forward to using your advice to improve the quality of my shots. My biggest problem is color shift. I think your suggestions will help me achieve a truer color.
katelynjane
Terrain, I saw you in the Flickr TransCanada group (: Good article!! Thanks for posting (:
mamaziel
Thank you! I've been pestering the forums trying to figure out exactly what I'm doing wrong and gathering tips. I don't know how I missed this article because it answers most of the questions I've been agonizing over.
Thank you!
cherdak
Thank you for this wonderful article ! I'm really not good at taking great pictures, but after reading this I'll certainly improve.
Merylmayd
Thanks for that - ever so useful. Can't wait to start fiddling.
queenartist
Thank you for the tips, what wonderful insight! I shall go ahead and utilize it to better my photography! Thanks!
GoodWitchCreations
Wow. Thank you so much for this article! I recently joined the Etsy community and I've been practicing and experimenting constantly. The article basically lets me know I'm in the right direction. I really enjoy the amount of help and support that is provided here. Thanks again. Tara
tootsmagee
I wanted to add that you can download a program called Photofiltre that will help you make your pictures look better. It's not as fancy as photo shop but it's easy to use --- and free!!
AzizaTrendz
This really did help me alot and I am going to make some changes today.
BeastlyBeasties
Thank you for a really helpful article. My photos are not as good as I would like them to be, your article will really help me decide which camera I need to buy, and how toimprove my images.
sveltlan
Very helpful and easy to understand. I am bookmarking this to refer back to when I redo my pics.
ElsaAndEm
I have such a difficult time with photos, and have always wondered how those hand-picked sellers do it. Thank you!
BeverlyAnn
Very helpful...thank you! I will be redoing all of my photos to help promote my pieces.
I really like the home-made light box as it always seems like I am taking my pictures at night. Thank you again!
Tanith
Thank you, Thank you, Thank you! You were able to explain a couple of things I was already familiar with in a way that actually made sense to me!
whatmedia
Excellent article. Photography is really important and this article gives some easy steps to improve. When I write for the blog, I always look for good photography. Sometimes the work is great but there is no usable picture.
purpletights
What backgrounds are you folks using for your photos? I'm seeing some nice neutral colors and patterns, but where are you getting them? And do you take them outdoors and take the photos there? Is black velvet out of favor?
sterlingsunjewelry
Thanks for this! I knew about most of this but will now check my camera for manual f-stop settings. Plus, the Unsharp Mask info is v. helpful.
sterlingsunjewelry
Re- black velvet. The trouble is that when you're in macro, any teensy tiny little speck looks like a football and things you never thought were there will turn up on the image loud and clear! I found that velvet was terrible for this even after I'd brushed it to oblivion. So far, some of my best results have been with a saturated color (black or rich brown), non-reflective paper bought at an art supply store.
tartanbean
This is really helpful information. I haven't been pleased with my photos. I'm going to take some time in the next week to try out your tips. Many thanks for taking the time to post them.
amyluo
Thank you for sharing these tips. I was wondering if it's possible to do DOF on a non-SLR camera?
IrelandScott
Thanks for sharing the tips. This has been totally helpful, as I've been trying for a few days to take pictures like those above.
BirdhouseBlessings
Thank you! Next step will be redoing everything I have already done, but it will be worth it.
TealJewelry
I love photography and appreciate all the useful tips! Thanks!!
EarringVixen
Wow great article, thanks so much for the great tips, I never heard of some of those camera features before! I need to try them out :)
TeTelesTai
I have been struggling with photos for months. I found this article to be very helpful and hopefully I will put all of the information to good use.
Thank you for your time and willingness to help.
2harrisons
Great tips on getting those clean close ups, no easy task for me. I think this will really help. thanks so much.
RomanceCatsAndWhimsy
Very helpful information! Thanks for the great tips!
kinaloon
I'm going to try your DOF advise in my next series of photos. Thanks!
timdan
Thank You! I'm just starting out, and the biggest problem was my blurry camera pictures! This article was MOST helpful.
Bohemianchicjewelery
This is fantastic information,i get the holding the button down on the camera half way until your in focus,it definately makes a big difference..now i will have to revamp some of my pics..and great work to those who have got it down pat!!bravo!
chameleongirl
Great article. So glad I read it too! Will be bookmarking this one for future reference as I often struggle to stay uber-sharp and your advice is very clear to follow. Thank you!
Enuwbe
Thank you Terrain! Great tips for everyone! Photography is a continual process. I will be practicing these tips for sure!
nenafaye
Thank you so much Terrain! Photography is the "toughest" part for me, this helps a LOT!
slapsakky
thanks for the tip ,i am very new at all this stuff.any help at all means alot.thank you again.
fabfabrique
you mean i should use my camera's settings?!? who'd a thunk? :)
barefootweaver
Thanks for all the great tips! I'm learning and retaking all the time!! :)
newsprout
Thanks for the great tips. I am still working on improving my images and appreciate all the help.
LizzyBdesigns
Wonderful Article...thanks for posting this. I am very new to photographing jewelry & am surely learning day by day~thank you!
mammysshop
Oh my word i just tried one of your tips and what a difference. Didn't know my camera could do that. I'm embarassed!
LuMagoo
I can't wait to try some of your tips. For me, taking photos can be one of the best or worst parts of posting something new. Thanks ;)
CostumeBijoux
Thanks so much for the micro mode tip - I never knew my pics could come out this well!
jabberjewels
Thank you for all the helpful hints. I am one of the people that are having a major problem with photos. I do take photos of jewelry that come out blurry. I switched the macro mode and my ISO to a higher speed and pictures are coming out better. I really hate when you buy a new camera, they don't teach you how to use it. Thanks again.
McGregorgirl
this is excellent! thanks for all the helpful tips. I will be re-doing my photos over time...
smilingbluedog
Thanks for these valuable tips... I'm still working on the
photos, but am improving, thanks to folks like you :)
girlscout103
I never knew about the macro setting for my camera. Thanks for this information; I am going to try it and hope it makes the difference in helping attract customers to Milagros..
SeptembersSapphire
Thank you for this Terrain, what a great piece of information, very helpful.
Dorijewellery1
Thanks so much, I do agree that photos help to sell. Very helpful information
vintagegirldezigns
just what i needed...I've been looking for some good photography tips. thanks:)



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