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Story by
HeyMichelle
Published on July 9, 2008 in How-To |
Photo by dmollison |
Hello sellers of children's, baby, and maternity items! The Handmade Kids series prompted us to start a conversation about tagging your items.
Finding the right tags is an easy way to increase the number of buyers who are seeing your items. Here are a few suggestions for tags to use to improve your exposure and get your items in the right places in the Category Browser and in search.
Tip #1: Choosing Categories
Are there multiple top-level categories that your items could fit into? For example, if you make toys for children, you might try listing some of them in Children, and some in Toys. Overall, the Children category is the best place to list Children's items, but listing in other appropriate categories can increase your exposure. After you list, check the views and hearts of your items to see which category is best for your items.
Tip #2: Research in the Category Browser
Look under the category where you've listed your item. Add the names of any subcategories that are accurate to your tags. Look under these subcategories, and add any sub-subs that are accurate as well.
Tip #3: Synonyms
Are there any words that buyers might search for that mean the same thing as the normal word you might use? These make great tags. Some examples:
Children: kids, girls, boys, toddlers, tots
Baby: Infant, Newborn (generally under 3 months old)
Tip #4: Activities and Uses
Think about the uses and activities that apply to your item. Here are some examples:
- Breastfeeding, nursing, feeding
- Play, dress-up
- Educational, learning
Tip #5: Sizes
Add the size as a tag for clothing.
In your description for children's clothing, try putting the approximate age of the child that this would fit. This helps relatives and friends who are shopping for a gift — but don't have kids themselves — find the correct size.
So, there you go! Hopefully, these tips will give you a good start for tagging your items. Please suggest any sub-categories or tags below. We want to hear from you.
As well, check out this tagging tips article for more suggestions for effective tags. Happy selling!
| Tags | baby, children, family, Handmade Kids, HOW-TO, kids, marketing, maternity, niche marketing, parenting, Seller Handbook, seller tips, selling, tagging |
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18 comments Login to add your own!
GumballGrenade
Very helpful. I've often wondered if it would be appropriate to tag some of my items first as children or baby?
thefunkyfelter
I have some needle felted jewelry appropriate for children. I've been tagging them as "jewelry" but perhaps I need to tag them for children? hmmm... something to think about for sure.
thanks!
dmollison
Wow! Great article and thank you for including my dolls. It was a lovely surprise. :)
FaerieRebecca
Great idea to tag both toys and children. I hadn't tried Children as a top-level tag. Will have to see if that drives more views. Great ideas!
allmydreams
thanks, great tips! i never thought of mixing up the categories to get more exposure.
bluestarbutterflies
Thanks for the article. I think remembering your synonyms is very helpful.
Hechoamano3
Thank you for the tips! Tagging a size is a great one! I will go back to my items and re-tag them... One more thing I have learned at a workshop is that you can tag something "Baby Pink" and both will show in a search instead of using 2 tags one for each...
redjk
Great tips! Never thought tagging different categories for different items in the shop to increase exposure! can't wait to try.
Hechoamano3 - thanks for your tips as well put multiple words in one tag!



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