Etsy's Handmade Blog
The Sampler: What is it, and who can get one?
Story by Jennicakes, TheSampler
Published on September 2, 2007 in How-To 		Photo by The Sampler

The Sampler is a super-cool marketing and promotional tool for indie businesses. If you have an indie art or craft business, record label or zine, and you can send us at least 25 product samples, you can be in The Sampler!

Each month, we gather up the many, many wonderful samples and promo items and pack them into stacks and stacks of little white boxes.


We'd like to be able to send Samplers to everyone, everywhere, but, for now, we send the boxes to three types of people:

Subscribers: folks who pay for their Samplers on Subscription Day!

Contributors: A perk of contributing to the Sampler is receiving one, for free, in return!

Media: We've developed a select list of Media Contacts who do a great job of helping us to promote the Sampler! 



If you're interested in subscribing to the Sampler, be sure to keep an eye on The Sampler homepage for news about when subscriptions are available! Yes, the Sampler can be tough to get, but we like to think it's worth it!

If you're interested in promoting your handmade indie goodness by becoming a Contributor, you can find all the rules, regulations, tips, and encouragement here!

And finally, if you are a reporter, editor, or the next Charles Foster Kane, you might be eligible for a Media Sampler! Click here to read more about Media Samplers!
Tags HOW-TO, marketing, promoting, San Francisco, Seller Handbook, selling, The Sampler
All articles in How-To
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Jennicakes
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TheSampler
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17 comments     Login to add your own!

Sept. 5, 2007 at 4:15 p.m. ccquilter

I think this is a great idea. Now I just have to think of what I would like to send in as a sample or promo :) I'm all about getting etsy shops out there :)

Sept. 5, 2007 at 4:35 p.m. SweetStella

September is my first month as a contributor, and I am so excited to be a part of this :) Hooray!

Sept. 5, 2007 at 4:40 p.m. ShiningLightJewelry

What a fabulous idea! So many goodies!! I would LOVE for some of my jewelry to be included in this!

Sept. 7, 2007 at 7:05 a.m. catiesblue

The Sampler is such an awesome idea! I'm excited to contribute in October!

Sept. 8, 2007 at 12:11 a.m. WallCandy

Wow. What a great idea!

Sept. 18, 2007 at 3:54 a.m. lstarkey

This is genius and fabulous, everyone wins! I hope I get a chance to sample!

July 3, 2008 at 4:30 p.m. raygunrobyn

I need to think of something I could add to the sampler!

July 31, 2008 at 6:31 a.m. artbysusmitha

Wow, I just found out about this today!!
I'm really looking forward to being a part if it. Will go read up on what I need to do.

Nov. 19, 2008 at 10:57 a.m. DinasDesigns

Great Idea

Dec. 27, 2008 at 7:35 p.m. threesistersink

...hoping to get into the Boston one. I think it's great that they're going local.

Feb. 10, 2009 at 11:53 a.m. RememberWhenCreation

cool! bookmarking for future.

March 4, 2009 at 9:50 a.m. MyDearest

i know what I'M working on today!! THANKS!

March 30, 2009 at 2:41 p.m. vivilian

I love the idea.

Aug. 30, 2009 at 8:14 a.m. AnnaLela

good idea ...... ilove it.

Sept. 23, 2009 at 11:35 a.m. ePLUSc

Oh my heavens! I am so happy to learn about this! Next on the list: SAMPLER!

Oct. 11, 2009 at 10:32 p.m. jennyhoople

I didn't think I'd be into this when I heard about it, but after reading about it, I'm thinking what would be easy to make 25 of! Sounds great, thanks for the article!!

Oct. 23, 2009 at 2:50 p.m. LondonParticulars

Great marketing!

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