Team Tip: Merchandising!
There are many benefits of joining an Etsy Team, including cross promotion among Team members. With the holidays quickly approaching, joint merchandising and promotional efforts are a really great way members can help each other and boost overall sales — and help shoppers find those perfect holiday …
Etsy Holiday How-To #2: Branding your Shipping Materials
You know Dasher and Dancer... but do you know from which Etsy seller that fetching present came? In our second segment, Julie shows you how to brand your items by making clever and attractive shipping mailers and envelopes from recycled materials. Here is a PDF file with an envelope pattern.Keep that coal …
Handmade Cults: An Interview with Douglas Atkin
Douglas Atkin, from Meetup.com, answers Etsy's questions about networks, branding, and gender in our continuing series, A Dude's Perspective. Please introduce yourself and talk a bit about what you do at Meetup. My title at Meetup is 'Chief Community Officer.' We’re a company that’s all about creating local …
Q & A with the Lovely (and Crafty!) Vanna White
You may think you know Vanna White from her role as America's favorite letter turner on Wheel of Fortune, but did you know she's also an avid crocheter with her own line of yarn? That's right, her "Vanna’s Choice" collection from Lion Brand Yarn was launched just last June and has already become a top seller …
Wednesday Workshop: Create a Story for Your Products
Join us Wednesday, February 6th, in the Virtual Labs, specifically the "photo lab" room, at 4:00pm EST sharp for the next Labs Online Workshop! This week we will be discussing the advantages of creating a story for your products. There are so many creative ways you can tell a story in the photos and product …
Shop Makeover Series: Hello Brand New World
Over the course of January, we published the Shop Makeover series here on the Storque. We tailored it to helping Etsy sellers make tweaks, changes, and overall facelifts to their shops for the New Year. It was our hope that by offering advice on how to better the look and feel of one's business, that sellers …
Shop Makeover Series: I Heart Marketing My Etsy Shop and You Will, Too! Part 1
We at The Storque think that tinaseamonster's series on marketing your Etsy shop (originally published in September of 2007) is an invaluable resource for sellers. Therefore, we're reposting it as part of the Shop Makeover Series. Have you thought about your marketing recently? If not, have a gander at this …
All about Etsy FAQ Series: Etsy's Approach to Advertising in 2008
Matt, as the head of the Marketing and Press Team, often gets asked the question, "Does Etsy Advertise?" He answers below with Etsy's strategy for the coming year, his contribution to the All about Etsy FAQ series.Yes, Etsy does advertise, though it is but one arrow in our marketing quiver.I am of the opinion that …
Introducing a New Series for the New Year: Shop Makeover
We're launching a new series of how-tos in the New Year, "Shop Makeover." After the hustle of online shopping during the holiday season, and after a bit of a breather and time with the family and friends, it's eerily quiet. As we return to our shops, we may find ourselves thinking "what now?" The best thing about New …
