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Writing for an Online Audience: How-To

Hi! My name is Deanna Roux, aka FancyFreeMe on Etsy. My last job was for a corporate communications department, in employee communications. I was assistant editor for an employee magazine and online publisher for an employee intranet.  My experience granted me some valuable knowledge on the difference …

Shop Makeover Series: The Fine Print

The overall appearance of your shop is key to creating a professional looking and successful storefront on Etsy!  Today's shop makeover will give you tips and tricks to  making your banner, avatar, shop announcement, profile, titles, descriptions, and your message to the buyer more professional and as …

Seller How-To: Making the Most of Your Descriptions

This how-to article is brought to us by freelance writer and jewelry maker, FrenchRoast.  We couldn't have said it better ourselves!  Photos of your creations will catch a buyer’s attention. An imaginative description of your creations will help to keep their attention, hopefully all the way through the …

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