Holiday How-Tos: Online Marketing Tips
Dear Sellers, Now is the time to organize your Holiday marketing plan! Get out your calendars and start plotting your plan of attack. There's lots you prep work you can do right now so that you'll be organized and ready to go for the holidays. The following ideas should help you start thinking about your plan …
13.5 Questions about Showcase
1. What is Showcase?Showcase is Etsy’s internal cooperative advertising program. We don't sell outside advertising to companies, but we do sell ad space to our sellers. By purchasing a spot in a Showcase, Etsy sellers can show off their items and help boost their sales and shop awareness. The Showcase is a …
Team Tip: Creative Marketing for your Team
In marketing, just getting your name out there is great. But what's better than simply advertising yourself? Doing so in a really creative, memorable way. The best marketing tactics are the kind that people want to tell their friends about and really stick out in people's minds. A few weeks ago in a weekly …
Etsy Cooperative Advertising Pilot Program
UPDATE: The Etsy Cooperative Advertising Program is going strong! See Cooperative Advertising posts to get info on the latest opportunities and details on how to participate.Many of you have asked if Etsy would ever sponsor cooperative national print advertising. We have heard your requests, and we …
Showcase Deconstructed: Why We've Augmented Etsy's Cooperative Advertising Program
Dear Sellers,Beth aka bethela outlines some things to consider when thinking about buying a spot in the Showcases, Etsy's internal cooperative advertising program. Beth works for Etsy on the Business Operations Team. She's also writing a series The Art of Pricing for the Storque. We'd also like to refer …
A DIY-Friendly Guide to Advertising Online (Part Two)
So Many Advertisement Opportunities, So Little MoneyWith so many options for advertising your business online, it's sometimes difficult to know which ones will most effectively meet your needs. There are several factors to consider when evaluating an ad purchase decision. First and foremost you …
A DIY-Friendly Guide to Advertising Online (Part One)
Meredith Keller is an artist for Ex-Boyfriend and the founder of IShopIndie.com, an advertising co-op for indepedent designers. She has extensive experience running internet advertising and promotional campaigns on the internet for Ex-Boyfriend and IShopIndie.com. She has served as a consultant …
I Heart Marketing My Etsy Shop and You Will, Too! Part 3
I have recently fallen in love with a new craft (of sorts). I think of it when I am not doing it, I do it when I am not thinking about it. It is loads of fun and super rad and makes me think in new ways every day. What is it? Marketing my Etsy shop. Yep, it has become my new passion. Talking to my fellow shop owners and reading …
