The Art of Pricing: Three Helpful Pricing Exercises
How do you know if you're pricing your handmade work correctly? There's a lot of info out there, including right here in our Art of Pricing series. The trick is to keep learning and evolving, not only in your craft, but in your pricing strategies, too. I've put together three exercises to bring focus to your bottom …
Shop Makeover Series: Broaden Your Target Audience with Tiered Product Lines
Hey there shop owners! A popular strategy for maximizing traffic and sales in your shop includes broadening your target audience. Think about your niche — if your items have a distinctive brand or style, you can extend what you make in order to start inviting new types of purchases. Consider the items you …
Seller How-to: Guiding Buyers with Shop Sections
So sellers: you've stocked your shop with holiday goodies, you've taken great photos, you've cleared your calendar, and you are ready for the holiday stampede. Your shop looks fly, and you need your customers to look at more than just your cute featured items. Enter shop sections. Help your customers hone in on …
Economics 101: Alchemy
JJMFinance, a Certified Public Accountant, sees the world through green-tinted glasses and he's out to help Etsy sellers with their businesses. He looks at Etsy site features and sees economic case studies. And we love it! Below you'll find his useful interpretation of Alchemy. Do you remember your …
Shop Makeover Series: Introducing a New Line
As part of our Shop Makeover series, we're sharing some tips and tricks for organizing your shop. You can think of this as introducing a new line or just using the sections function of your shop to better entice customers.One of the fastest ways to give your shop a makeover for the New Year is to create and …
Etsy Seller Inventory Worksheet
This is the first in a series of downloadable business tools for our community. We really want you to be successful in the new year, so I hope you can use these spreadsheet to keep your shop organized! This will help you to track your inventory, shipping and profits, making your life at tax season a breeze. This …
The Art of Pricing: Bundle Up on Your Way to Higher Sales
A product bundle is when several items are sold as one combined product. For example, we see this at McDonalds and other fast food restaurants that bundle meals, such as the “Value Meal,” where multiple items are sold for slightly less than the items individually. In this example, the psychological cost of …
The Art of Pricing: Tiered Pricing
There are several ways to attract and convert buyers in your store. One way may be through tiered pricing: when you offer multiple price points for a customer to consider. The car industry is a great example of this. There is always the base model, good but with very few bells and whistles. There is a middle …
The Art of Pricing: Theories in Discounting
We have received several inquiries about how to conduct a “sale” or how to discount. Most people believe that discounting is a pricing concept, but really it is a marketing concept. When thinking about discounting you need to think about how this discount compares to other potential marketing …
The Art of Pricing: Preparing for Wholesaling
Beth is an admin at Etsy on the Business Operations Team. She is writing about pricing in a multi-part series, so ask her your questions in the comments below. This week's topic is how to prepare your business for wholesaling. Wholesaling is yet another factor to consider as you price your work. Wholesaling …
what a wonderful selection! i always enjoy reading what sellers ...
by tinkeredtreasures
on Etsy Finds: New Kids...
So many beautiful things for the table thanks for choosing ...
by birribe
on Vote! Which Thanksgi...
So many beautiful things for the table.Thanks for selecting my ...
by birribe
on Vote! Which Thanksgi...
Great advice! It really is appreciated when writing out my ...
by BeadHeadArt
on Your Shop 101: Hitti...
great style
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on Holiday Gifts for Hi...
great style
by SerendipSisters
on Holiday Gifts for Hi...
Thanks for including my felt bag! I had such trouble ...
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on Etsy Finds: Shades o...