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Earth Tones: Make Like a Tree, Part 1
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Autumn Wiggins aka stringtheory is head writer for CraftingAGreenWorld.com, and founder of the Strange Folk Festival. If you pull her leg just slightly, she will build a website for your noble crafty cause. Recent projects include EtsyLou.org and CraftCon.org. We recently saw Autumn's talk on sustainability in crafting at the Craft Congress and we invited her to write a two-part Storque article for our Earth Tones series.

There is general consensus within the DIY community that what we do has a uniquely positive effect on the world. Our universal philosophy suggests that embracing methods to handmake your own belongings is fulfilling and thought provoking. Yet, quiet debate continues as to the long-term advantages of buying handmade. Is it a truly effective way to bypass corporate interests and consumerism? Ironically, the modern craft movement relies on technology only made possible by mass production. Not necessarily the crafts themselves, but at very least, the internet, thus computers, have been essential for popularizing our community, small business growth, and inspiration. Broad claims of environmental friendliness must be examined. And what is at the heart of many of our creations? Commercially manufactured supplies.  After all, spindles of thread and jewelry findings don't grow on trees... and paper is made from trees.    

To gain a clearer perspective of how we obtain supplies, I ran an anonymous survey which was linked through Etsy and various indie event mailing lists. One hundred crafters from across the U.S. and Canada responded.

Of those surveyed:
  • 77% sell their items.
  • 68% spend $50 or more a month on supplies.
  • 33% shop at thrift/consignment stores often, 42% rarely or never get supplies there.
When asked: "How would you describe your knowledge of how commercial craft supplies are produced?"
  • 28% have "never really thought about it."
  • 48% are "curious, but tend to look the other way due to lack of alternatives and budget restraints."
When asked: "Would you be willing to pay more for commercial supplies that are guaranteed to be ethically created with earth friendly materials?"
  • Only 8% answered they would not pay more since they use only free and inexpensive reclaimed materials.
  • 88% are willing to pay a reasonable amount more for eco-friendly supplies.
  • Only 16% answered "I already do! Supplies that I use offer a wide variety of options for eco-conscious crafters."
Let me just say that I am one of those 48% that has, until recently, swept my reservations about retail supplies under the latch hook rug. I live in the suburbs, where second-hand stores dwindle in numbers, and decent selection is limited mostly to children's clothing. Even though upcycling is widely promoted on Etsy, it doesn't seem to be put into practice as much as it should.

Thrifting and salvaging are a hobby for some and a headache for others. Often, crafters are faced with the day-to-day reality that upcycling is an inconsistent, and inefficient way to gather materials for microbrands that desire to have solid designs with consistent aesthetics. In many cases of upcycling, additional materials are needed to finish whatever our imagination is compelling us to create. The bottom line is that 92% of crafters surveyed admit they use commercial craft supplies to some extent, and 75% aren't completely aware of their environmental footprint. The intentions of crafters are good and the act of crafting is positive, but if we don't keep challenging ourselves to be more green, we run the risk of slipping into complacency. We cannot assume that handmade = environmentally friendly.


      ["Bummer" by drexel]
Crafters and makers have rerouted the act of assembly from factories to the individual's home or studio. But many of us remain blissfully unaware of the origins of our raw materials.  On May 13th, The US Consumer Product Safety Commission will be holding a free round table discussion on the use of lead in "paints and coatings, toys, plastics, jewelry, electronics, batteries and textiles, etc" in Bethesda, Maryland. I just have one question, "Is it in my craft supplies"?  According to Consumer's Union, "Consumer Reports notes that there is no federal standard for lead in plastics, but the amount of lead detected in the glue stick caps was more than three times the 600 parts per million allowable for paint in the U.S. Consumers who own any of those items are advised to remove them from use."

If you are concerned about lead contamination in your crafts, there are numerous testing kits now available for home use. Of course, these will not take measure of other heavy metals and carcinogens commonly found in consumer products. (Read more about California's lead law here).

Our rapidly growing sub-culture is spending large chunks of cash at retail stores that barely cater to our interests, contribute little to our community projects, and carelessly market unsafe products. As a writer for Crafting a Green World, I am always on the lookout for earth conscious suppliers, but few options exist in many categories. For most of us, craft stores offer little to no innovation of their merchandise, and aren't held accountable for pollution.

And to make matters worse, many businesses have blindly jumped on the green bandwagon.  We have every reason to be suspicious of new products that appear eco-friendly, especially from large corporations. Greenwashing is already a rampant practice which misleads consumers with trendy "green" imagery and wordplay. The irony of this situation is that they sell things so the community can make stuff, yet you would never dream of stocking their shelves with things that were made in the community.

It's easy to forget that our enormous environmental problems have been inherited. Current solutions are largely a matter of personal responsibility, and constitute options that are thus far misleading, inefficient, and/or expensive. Why am I suddenly guilt stricken when I forget to bring my reusable bags to the store? Whose idea was it to make disposable bags out of toxic polymers in the first place? They are simply a product immature design. The current focus of conserving fossil fuels and misconceptions about recycling serve to prolong our complacency.  Alternative energy sources and organically grown crops are a beacon for nursing the planet back to health. When we make conscious purchases, it decreases our ecological footprint, but what if we have been walking in the wrong direction all along?

We don't have enough space in this article to go into all the facts, so here are some links to information related to the business practices and manufacturing methods of big-name retail craft outlets:

DIY Guide to Drawing Your Own Conclusions about the Craft Supply Industry:

      Leading National Retailers:
      clnonline.com/newsbriefs.html
      investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=JAS
      americanuniversities.suite101.com/article.cfm/billionaire_supports_doomed_school
      www.hobbylobby.com/customs/General%20Information.pdf
      www.thepetitionsite.com/takeaction/149976417

      Helpful Wikipedia Entries:
      Hobby_Lobby
      Michaels
      Private_equity_firm
      en.wikipedia.org/wiki/Bain_Capital
      en.wikipedia.org/wiki/Blackstone_Group

      Materials Manufacturing:
      www.panna.org/files/conventionalCotton.dv.html
      www.madehow.com/Volume-7/Felt.html
      www.alibaba.com/manufacturers/32899/Other_Garment_Accessories.html
      www.checnet.org/healthehouse/education/articles-detail.asp?Main_ID=375
      news.mongabay.com/2007/0822-wsj.html
      www.motherjones.com/news/feature/2008/01/the-last-empire.html
      www.checnet.org/healthehouse/education/articles-detail.asp?Main_ID=187
      www.encyclopedia.com/doc/1G1-8562919.html
      www.autexrj.org/No1/old1_2.pdf
      extras.sltrib.com/china/
      www.bellaonline.com/articles/art33912.asp
      www.lenntech.com/Polyvinyl-Chloride-PVC.htm
      www.cwac.net/paper_industry/
      www.ota.com/organic/environment/cotton_environment.html
      www.sixwise.com/newsletters/05/12/21/the_6+_synthetic_fabrics_you_most_want_to_avoid_and_why.htm
      walmartwatch.com/blog/archives/textile_industry_takes_a_toll_on_the_environment_in_china/
      www.ecologycenter.org/factsheets/plastichealtheffects.html

      Recalls and Lead/Chemical Contamination:
      www.cpsc.gov/cpscpub/prerel/prhtml05/05127.html
      www.ecocenter.org/press/releases/20071205.php
      www.cpsc.gov/cpscpub/prerel/prhtml08/08091.html
      www.hobbylobby.com/recall/home.cfm?page=0&menu=0
      www.hudsonhubtimes.com/news/article/3218231
      oeconline.org/press_releases/2007/pollutioninpeople

      Related EPA Studies:
      www.epa.gov/ttn/atw/area/clayceramics_fs092007.pdf
      www.epa.gov/epaoswer/other/mining/minedock/damage/damage.pdf


As a community coming to terms with dire consequences, what steps can we take to provide not just immediate, but long term solutions? I believe the creativity and enthusiasm within the modern craft movement can be a vehicle to demonstrate how the world can eliminate pollution and waste once and for all... Stay tuned for tomorrow's "Make Like a Tree: Part 2."



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tags Tags Autumn Wiggins, Earth Tones, eco-friendly, stringtheory, supplies
14 comments     Login to add your own!
tanisalexis says:

thank you so much for adding joe the rabbit. xo

both joe and I are often lost in thought about eco practices,
how to improve/obtain eco-supplies (always an evolution..)
as well as sometimes getting our fur in a flurry about scary marketing techniques such as Greenwashing. it's happening. eek.

Conscious consumerism my friends! XO!


4/21/08 at 2:21p.m.
EcoKate says:

This is something I've been grappling with and somewhat denying for a while now: handmade by itself doesn't equal eco-friendly. You're 100% right though. There's got to be more thought and effort put into the materials we use, how they were produced, etc. While I can't see a way in which anything can be 100% environmentally friendly without major socio-political, production and consumer changes, I do see your point that it's always good to continually challenge ourselves as crafters by upping the green anny. Thanks for putting these thoughts out there! I will certainly take it as a personal challenge to continually look for ways to make my small business ever more eco-friendly!


4/21/08 at 2:44p.m.
ashhilton says:

Autumn, this is such a great article, thank you so much. As a jeweler, I was terrified to take a long, hard look at where my supplies were coming from, part of that 48% mentioned above. When I did, it wasn't nearly as bad as I thought and I was able to come up with really good alternatives.
Also, make little changes. Stop using paper towels and regular light bulbs. Use every single scrap of sandpaper. Re-use tape, electrical tape sticks over and over. Quit your dryer. Buy things that are local and more expensive.
When I'm tempted to buy something cheap that's made in China, I remember that doing so is really selling someone's local manufacturing job. Someone that won't be able to buy jewelry if they loose their fairly paid job to someone being paid a terrible wage overseas.


4/21/08 at 4:50p.m.
laurabucci says:

Good article and good questions to ponder. I find it quite challenging to create my things with all local materials or to buy all supplies locally...sometimes I can't find a local distributor or things are more expensive here. Nevertheless, I continue to search for materials locally and hope to transition to organic materials soon.


4/21/08 at 7:43p.m.
erinzam says:

This is an excellent topic, and one that I've thought about frequently. Thanks so much for addressing it!


4/21/08 at 9:51p.m.
stringtheory says:

Thank you for your thoughtful comments! This part of the article was needed to get a grasp on our situation, but I'm much more excited about giving you ideas for solutions in Part 2! Happy Earth Day :)


4/22/08 at 9:27a.m.
avenuehandmade says:

I, too, have been grappling with this issue. Thank you for such a well-written, thought-provoking article, and for providing such extensive resources! Can't wait for part 2.


4/22/08 at 10:51a.m.
cloud9designstudio says:

Thought-provoking article, indeed. Thanks for sharing....


4/22/08 at 10:59a.m.
paperstories says:

What the Wiki article on Michaels fails to mention is their deplorable practice of creating huge amounts of waste. Currently the Michaels stores have a policy to throw away any left over materials from craft classes along with any items that do not sell. Perfectly good unused supplies are being tossed into the dumpster without regard for the vast amount of waste they are generating. They claim it is because they have a return policy that allows anyone to bring any item back without a receipt. If they were to give away or donate the items, people may try to return them. Instead of adjusting their return policy they would rather see their products in the garbage.

My husband is a high school art teacher and has students who work at a local Michaels. They have been trying desperately to get discarded supplies from Michaels donated to local art programs instead of thrown in the garbage. Michaels refuses to adjust their return policy and will not even allow employees to take home these throw away items. The items thrown away are not just little bits of paper or ribbon but rather whole boxes of pen & ink sets or boxed Circut die cutting machines.

In my opinion Michaels is a retailer that should be boycotted for its irresponsible practices.


4/22/08 at 1:40p.m.
stringtheory says:

Interestingly enough, 75% of crafters who took my survey shop at Michaels "often". Thank you for sharing, paperstories.


4/22/08 at 2:02p.m.
paperstories says:

yikes. if only more people knew....


4/22/08 at 2:03p.m.
plenox says:

What a thought provoking article. It is something I really haven't given enough thought too. I'm looking forward to the follow up. And what an interesting story about Michaels. What a waste. You would think they would want to get the good vibes that come from donating and could use it for PR purposes if nothing else.


4/22/08 at 4:36p.m.
sandinista says:

Thank you so much for a great article series! As someone who works in private equity, I wanted to share an alternative perspective on the forces at work and what we can do to improve the situation.

As you say, "our rapidly growing sub-culture is spending large chunks of cash at retail stores that barely cater to our interests, contribute little to our community projects, and carelessly market unsafe products."

This is true. To be honest, I think this is more a result of ignorance, inertia and limited green product availability than any villainous agenda.

There is often a perception that corporations and private equity firms know about eco-conscious products but choose to withhold them because this is better for the bottom line.

To be candid, the reason that major crafting chains are not offering many green products is probably because they don't realize that competitive products exist and that a sizable portion of their customers would buy them. Your crafter survey is great work in this regard because numbers are so powerful when it comes to revealing the size, preferences and buying power of a community.

So what can we do? As you mentioned, many of us (especially outside of big cities) rely on the major national craft chains. Plus, upcycling can work great for things like fabric, but some supplies like thread and glue will probably almost always be bought new.

Let’s begin by assuming that corporations want to serve us, because we are a large and growing constituency. Let’s assume that they don’t have all the information they need to make important stocking decisions. Let’s also assume that other crafters – Girl Scout leaders, grandmas, etc – also want non-toxic products just as much as we do.

A petition approach targeted to a store or type of owner could be less effective than sales-oriented approaches targeted to specific products we want to see more of. Educational efforts focused on passionate crafting communities as well as more mainstream audiences could have a strong positive effect on reshaping consumption patterns. So too could starting our own businesses to be the change we want to see in the world – as small business crafters, but also as manufacturers and distributors of the green products we want to see.

Thanks for starting this important conversation!


4/22/08 at 5:58p.m.
BOOTLEG says:

great article, makes me think about my own stuff. i use all recycled fabric for my wristbands, the only thing that is not recycled is the velcro which I buy at the craft store. Pretty much all of my thread was inherited from my aunt so I rarely buy any thread...does that count? ha.


6/18/08 at 11:50p.m.
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