1. What is Showcase?
Showcase is Etsy’s internal cooperative advertising program. We don't sell outside advertising to companies, but we do sell ad space to our sellers. By purchasing a spot in a Showcase, Etsy sellers can show off their items and help boost their sales and shop awareness. The Showcase is a great way to get more hearts, favorited items, and sales.

2. How does it work?
Showcase spots are sold as 24 hour chunks.

• For $15, Etsy sellers can purchase a 24 hour spot in the Main Showcase, which is linked to from a prominent banner on Etsy's homepage. 
• For $7, Etsy sellers can purchase a 24 hour spot in The Storque Showcase, which cycles through on the homepage of The Storque.
• For $7, Etsy sellers can purchase a 24 hour spot in one or more of the Category Showcases. As of mid November 2007, we offer showcases in each Category. These Showcases are located at the top of the respective Category's pages.

3. How many Showcases are there at a given time?
Usually there is only the Main Showcase, The Storque Showcase, and the Category Showcases one at any given time, but for holidays and special events, we often create additional themed Showcases.

4. Showcase spots were selling out so fast, I could never get a spot. Did you ever do anything about this?
Because of the great demand for promotional opportunities on Etsy, we started to expand Showcase throughout the site. We will always keep it affordable so we can help as many sellers as possible have access to this excellent promotional opportunity. See bethela's Showcase Deconstructed article and the Shiny New Showcases announcement.

5. What currency are the $7.00 and $15 fees in?
US Dollars.

6. What time zone determines the twenty-four hours of the day?
Eastern Daylight Time in the USA. This is GMT -4:00

7. Can I cancel a spot after I'd made a reservation? Is the fee refunded?
We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not fly. If you feel like you really have a valid case please email support@etsy.com.

8. How many spots can I reserve?
You can purchase up to two spots per Showcase each month. On a given Showcase, each seller can have only one spot per day. For example, your jewelry can be in the Main Showcase, The Storque Showcase, and the Jewelry Category Showcase all on the same day. But you cannont have two spots in one of those Showcases on the same day.

9. How do I choose which items appear on the Showcases?
The Category Showcases only draw from your items in the corresponding category (with the corresponding first tag). Go to Your Etsy and look for the Showcase link under the Money section. There, you can manage which correctly tagged items you want to feature. With the Main Showcase and Storque Showcase (and our occasional holiday Showcase), you can change up which items you want featured on the fly and the changes will be reflected live in the Showcase.



10. What happens when an item being displayed sells?
When one sells, it pulls up the next featured item in your shop, then the next, then the next etc… If all your featured items sell and you do not add more, the Showcase will randomly pull another item from your shop (or in the case of Category Showcases, it will pull another one of your items from the corresponding category). This random item will change each time the Showcase is loaded.

11. What happens if the site is taken down for maintenance and I am on the Showcase?
You will be given bonus time to make up for the trouble.

12. How do I purchase a spot?
Step 1: Go to the Showcase Gateway.

Step 2: Choose the Showcase in which you'd like to reserve a spot.

Step 3: Select from the available dates on the top right side of the page.

Step 4: Hit the purchase button.

Yay! You are all set, the fee will be added to your normal Etsy bill.

Still having trouble? Check out the Step-By-Step Showcase Help Guide.

13. I cannot remember my scheduled Showcase day! What Do I do?
Remain calm! No need to post in the forums or email support. Instead, please login to Etsy, click Your Etsy, and check out your Etsy Bill. It will tell you the day of your Showcase and serve as a receipt for your purchase.

13.5 How do I know if the Showcase is right for me?
Some sellers have  done very well with the Showcase in terms of exposure and sales, some not so much. We recommend you check out bethela's article Showcase Deconstructed for tips on what considerations you should think about before purchasing.  Exboyfriend also did a great 2-part series for the Storque all about online advertising, A DIY-Friendly Guide to Online Advertising.