Collecting email addresses for your Etsy Team at events is a really great way to develop a community of contacts who are interested in knowing what your Team is planning. All Teams — Local and Virtual alike — should have email address sign up sheets at every event booth any Team members have. In addition to collecting contacts in person, you can also collect them on your Team's blog. To insert a place for people to submit their email addresses on your Team's website, you can get code from a site like Response-O-Matic.com.  This code will give you little information fields to put on your site, and send addresses that are submitted to the email address you choose. From there you can use a free or inexpensive email list-serv, or even a service like Google Groups, to manage these contacts and create informative emails for your potential customers.

Here are some email list tips:

• Do not be spammy! Don't include email addresses from people who have not willingly given you their information. Emails to people who have chosen to be on your list are more effective, anyway.
• Limit how often you send emails to your list. You don't want to clog inboxes! No more than once a week, but ideally only when you have news or an upcoming event is a good rule of thumb.
• Have at least one other person proofread the emails before you send them.
• Be sure to include ways for people to get more information or contact you. The brilliant thing about an email is that it reminds your customer about your Team and makes it easy for them to follow up by visiting your shop or blog. This is especially great after an in-person show.
• Always send emails to a list in a manner which makes all email addresses not visible. Respect information privacy. 
• Don't forget to include a way for people to unsubcribe to your Team's emails. 

Team Tips are a weekly series of tips and ideas from the Etsy Teams. You can find more Resources at team.etsy.com. Etsy Teams are growing really quickly, and we love that so many sellers want to join in to promote their shops, Teams and Etsy. For more information on Etsy Teams, check out the Teams pages and this page of Frequently Asked Questions. Keep up the great work, Etsy Teams!