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You be the Judge: Vuitton and Darfur
I’ll admit it: as Etsy's in-house attorney, I love reading legal disputes and thinking about what important issues each side should stress. I especially like to analyze pending copyright, trademark, and patent cases. I daydream about what points I would argue if I were the lawyer for each side and then I put on my imaginary judge’s robe and make a decision. Well, here’s your chance again. If you were the judge, what would you decide on this real-life on-going legal battle? (Remember, this issue hasn't gone to court yet…and it will likely be decided in a Danish — not U.S. — court). Nadia Plesner is a Danish artist. According to her website, the illustration “Simple Living” was inspired by “the media’s constant cover of completely meaningless things. My thought was: Since doing nothing but wearing designer bags and small ugly dogs is enough to get you on a [magazine] cover, maybe it is worth a try for people who actually deserve and needs attention.” One hundred percent of the profits from the Simple Living t-shirts and posters will be donated to Divest for Darfur.
In February, 2008 an attorney for Louis Vuitton Malletier (“Louis Vuitton”) sent Plesner a letter asking that she discontinue making and selling the Simple Living products. According to Louis Vuitton, the illustration infringes on the company’s intellectual property rights, in particular the Louis Vuitton Monogram Multi-Color Trademark, to which it is confusingly similar. Plesner responded to the letter, arguing freedom of expression. She said she will continue her Simple Living campaign in order to raise money for the victims of Darfur. Louis Vuitton sued her and according to torrentfreak.com the company demands $7,500 for each day she continues to sell Simple Life products. Plesner found a lawyer to represent her free of charge. Although this is likely a question for the Danish court, what do YOU think? Is there risk of confusion? What about the fact that Plesner is raising money for charity? Feel free to discuss Louis Vuitton and any other people or companies that may also have issue with Plesner’s illustration. In the comments below, you be the judge!
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