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Story by
marymary
Published on March 23, 2009 in Spotlight |
Photo by |
I've been looking forward to bringing you the story of Amanda and her significant other, Sean, who have both been able to quit their day jobs in order to successfully earn a living running their Etsy shop, BreadandBadger. Soon after Amanda quit her day job the budding success of her glass business presented a similar opportunity for Sean to help her run the show. After chatting with Amanda, I know you will appreciate her insightful tips for running a successful business, right down to how to work with a significant other without being at one another's throats!
How did you originally get into the business of making things?
I’ve actually been trying to find a way to make a living with my artwork my whole life! It’s just one of those things I knew I was born to do, without a doubt. I remember selling art in high school to my friends, like t-shirts that I’d drawn on with puff-paint. I’ve gone through a number of phases and false-starts (tattoo artist, children’s book illustrator, web comic creator, beaded jewelry designer/lost-wax caster) before finding a hit with etched glass. Sean had been scheming to work for himself for a while, but neither of us ever thought he’d be working for me! It was a bit of a surprise, the way it happened.
When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
I actually quit my full-time job before officially starting my business back in 2005. I just couldn’t handle working in a retail store while I was trying to draw a web comic and learn about business. I opened my first Etsy shop, SilverSquirrel, in 2006, but it never really took off — mostly because my heart wasn’t really in it. had to get a part-time job shortly after, but I was lucky enough to get a gig working for a local designer who worked with vintage accessories, so I learned a lot about business from her. I experimented with other art mediums, read lots of books on business and marketing, and basically absorbed everything I could. I opened BreadandBadger in the summer of 2007 and dove right in — I finally felt confident about my new glass products. I only had this shop for about two months before it needed my full attention, but I’d been doing craft fairs and promotion for a while before that.
When Sean quit his full time job last fall, it was completely out of necessity. I was so swamped with orders that I basically had to hire someone to help me, so there wasn’t much to think about. We bought equipment so we could start production work — I had been hand-engraving each item before that. We knew the holidays would be even busier, so Sean just went for it. We were both scared at first, because we’d just spent a bunch of money on the sandblasting equipment and a rented studio space, but everything quickly paid for itself. I never could have made that many glasses on my own, not to mention packing them and keeping track of everything!
Did you do anything to prepare ahead of time?
Sean and I are incredibly frugal, so we worked to create a nest egg to fall back on before I initially quit my job. My endeavors were doing a little better than breaking even until last fall, when it really exploded. With the money we’d kept saved up, we were able to buy the equipment we needed to expand the business when the time was right. I like to be legit and keep detailed accounting records, which has been invaluable for budgeting. I’m a firm believer that if you’re serious about something, you should do everything properly from the beginning and you won’t have any regrets. I don’t like to falsely exaggerate how low our income is, or it could effect our ability to get a loan if we needed it. We have plans to buy a house as soon as possible, and we’ll have to prove our work history and show steady income for that.
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
- I believe in my products, so I’ve gotten used to shouting about them. Sean gets more excited about the business, the more he’s involved and the better we do. No one will pay attention to your products unless you’re really excited about them, either in person or online. I recommend always presenting yourself professionally in the public eye, and people will respect you and take your seriously.
- This might seem silly, but Sean and I always try to look happy when we’re doing craft fairs, even if it’s a bad day. I had to actually ask my parents to leave the booth at our first outdoor event, because it was freezing cold and they looked miserable. No one wants to shop from someone who looks unhappy, even if they’re just chilly! Putting a bright face on things will help with your sanity, and it makes you more approachable from a customer’s standpoint.
- Sending press releases have opened up so many doors for me! Some press releases are just duds, but I’ve learned that there’s an art to it. You never know if one blog feature is going to spread into 20, or a local paper’s article is going to create a frenzy for your products. Press begets more press, and blog features can spread like wildfire online. I’m actually teaching a workshop next month on writing press releases (based on Grace Bonney’s strategies from design*sponge). The workshop is hosted by Trillium Artisans (http://trilliumartisans.etsy.com or http://trilliumartisans.org), which is a non-profit that helps low-income “green” businesses in Portland, OR.
- Contributing to The Sampler is one of the first things I did to promote my business, and it’s been a great way to get the word out. I try to contribute a couple times a year, and it always brings at least a few sales and press features. Plus, people who receive the Sampler LOVE what they get, so I hear from people at craft fairs and those who order online.
What have you found to be an unsuccessful promotion?
- I’m a big fan of social networking, mostly because it gives me an excuse to play on the computer all day for “promoting.” I’ve only had luck when I use sites really frequently though. If I don’t update them, they’re easily forgotten and pretty useless.
- It’s good to take note of which products are selling well, because sometimes it’s not the ones that we expect! I’ve had to drop products and designs that I really liked, because they just weren’t selling. Being able to let go of something that I personally like is a big step, but it’s the smart thing to do.
Walk us through your typical workday.
- We’re both late risers! It’s a perk of working from home. First thing, I check my email and convos, and write down any orders I have on post-it notes (this is the best organizational idea I’ve ever had!—I can see everything I need stickied to the desktop, and then label boxes once they’re packed up). I relist anything that sold overnight so that we can make again.
- I feed the cat, then breakfast and coffee in front of the computer for social networking and reading updates in Google Reader. I couldn’t live without programs like this! They really streamline my life and allow me to keep up with a lot of blogs and news that I’d miss otherwise.
- If it’s Thursday, we head out to PDX Etsy Tea Time! Otherwise, I usually get Sean set up with a project to do, or he’ll do the weekly accounting. We look at what inventory we need, and he starts making it.
- I’m always working on some kind of promotional thing, whether it’s writing a new press release, or updating the website and Etsy shop. I try to list new items as often as possible, and take new photos of older items to “freshen” them up. I listen to audio books while I work, since I don’t have much time for reading.
- Lunch, usually eaten while working. Sometimes I read while eating, if I’m sick of sitting at the computer.
- If I’m done with all my projects early, I’ll sit down and help Sean mask glasses. Sometimes we play tennis in the afternoon, or I’ll go for a jog. If Sean’s done working early, he likes to work on his planted freshwater aquariums. We have three in the house, and he’s always working on them.
- One of us cooks dinner at some point, which we both enjoy doing. Sometimes dinner time is the only time we really see each other during the day, since we tend to have different projects to work on.
- After dinner, I head back to the computer and deal with any new orders/emails/convos and networking things. I might write a blog post or check out the forums.
- This is about when we’ll go to the studio to sandblast everything. After blasting, the glasses get hand-washed and I date and initial all of them.
- Sean and I pack up the orders that will go out the following day, and request carrier pickup. We plan what we need to make, then create the stencils for tomorrow (since they need to dry overnight).
- We both tend to stay up past 1am or so, reading, updating things, tweaking stuff, and generally being geeks. Sometimes we play video games for a little unwinding. This is also when the cat likes to tear around the house and be a spazz, so we indulge him.
What do you enjoy most about not having a day job? Is there anything you miss?
I don’t think there’s anything that we miss about working for other people! I used to miss the social aspect of going to work, but I have lots of business-owner friends now that I’ve met through Etsy Teams. I actually have more friends now than ever before! Sean is still figuring out how to be social while working at home, but he enjoys setting his own hours and spending more time on his aquariums.
We’ve both worked a variety of jobs, from food service to retail to construction. We’ve worked for big corporations, small businesses, and family friends. There just wasn’t really anything satisfying about doing work for someone else and following another company’s dream, even when it was paying well. We’ve definitely taken some big risks, but we’ve always come out ahead, and the business is constantly growing. It would be nice to have a steady paycheck, but even those aren’t sure bets in an economic situation like this.
If you’re thinking of working closely with your significant other, we’d both recommend keeping your own space. Don’t try to work too close to each other in the same room, or you’ll be at each other’s throats. Be honest and open with each other, and keep your expectations reasonable. You might both have very different schedules or techniques that work best for you.
If you could go back in time, what advice would you give yourself? What advice would you give someone else?
If you have a local Etsy Team, join it and get together! I’ve gained boatloads of knowledge from my local Teams (PDXEtsy, PDX Indie [the cooperative that I helped found!] and Trillium Artisans). Talking to real people about their Etsy businesses is invaluable, and you really need a support group who’ll understand you. Friends and family can be very negative about your new business (from jealousy, or just from not understanding it), so you may need to stop relying on them for awhile. I wish I hadn’t waited so long to do this. Sean is actually an employee of my company now, and I wish we’d known more about how to set that up before we did it. I would have found a trustworthy accountant before we tried to do that ourselves, and made sure we knew what we were getting into. It’s not that hard (and it has its own tax benefits!), but it was really intimidating.
What goals do you wish to accomplish in the coming year for your Etsy business?
- Sales-wise, we’d like to see growth over last year, which has been pretty consistent. I’d like to finally get up to 100 listings in the shop. I’d like to sell more internationally, but I haven’t figured out a really affordable shipping method for that yet. Glass is heavy!
- Aesthetically, I’d like to have better photos across the board, since there are always a few listings that I dislike. I’d like to narrow the color scheme a little more, to keep things cohesive.
- We’re hoping to build up enough inventory this summer that we’ll be really prepared for the holidays. November always catches us off-guard, and it would be nice to be a little less stressed. We both hope to plan our days better so we have more free time. We recently moved to the west coast, and there’s so much to explore still!
Is there anything else you'd like to share?
Thanks for having us! Neither of us would be working at home full time without Etsy. You can see more photos of our studio and etching techniques on Flickr. You can follow me on Twitter and read more about us on our blog.
Please join Amanda and Sean for a follow-up Question and Answer session this Tuesday, March 18th, 2009 at 3pm EST in the Auditorium room of the Virtual Labs (the VL schedule is magically in your local time). See you there!
You can find some of our previous Quit Your Day Job posts here.
| Tags | breadandbadger, etching, Glass, Housewares, PDXEtsy, PDX Indie, Portland, quit your day job, sellers, selling, Spotlight, success story, Trillium Artisans |
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196 comments Login to add your own!
EyePopArt
Great article! Bread and Badger rocks. Amanda, you are quite an inspiration!
AwApplesauce
As always, so informative and a pleasure to read. Thanks for sharing, Amanda and Sean!
courtmeleon
I think this may be my favorite QYDJ article yet! Thanks Amanda for being so detailed, positive & so inspiring. Best of luck to you both. <3 Court
StephanieFizer
really fantastic interview, thanks so much for sharing :)
eyeful
Wow! Congratulations! I will read this over & over again with high hopes. :) Thanks for all the info and encouragement! :)
OhFaro
How exciting to be able to work together at something you love. AND -- In Portland too! I love Portland.
Nice pieces guys. Cheers!
autumncomfort
You two are rock stars! I have learned so much from you in the last year, and we fight over our mustache pints all the time in this house! Great article!
popsiclestick
Super informative - great shop - inspiring people. Thanks a ton. I'd like to point out the whole Priority Mail thing, too. If you're new to Etsy, this is a lifesaver for figuring out how to send. Order free supplies, figure out weight range and you're on your way.
4TheSparrowsNest
I love what you two say about staying positive...even if it's a bad day. Whether you're in the public eye or not, I believe trying your best to stay happy and optimistic will ultimately transfer to your product and will effect everything you do. Great article!
amyrwyatt
Lucky you two!! Congratulations on all the hard work, its great to see a couple share such a successful dream, I wish you lots more growth!
sean11
Great article. I bought a set of Bread and Badger's mustache pint glasses for my dad, who sports the largest handlebar mustache in the state of Rhode Island. He loves them.
enhabiten
wow. great information here. congratulations to them for their success and ability to work together!!
gloilocksandbody
Always love reading these! Congrats on the success!!
Reading these always gives others great hope!
<3
SeaFindDesigns
Way to go you guys!! Love the teamwork!!! Hey Sean... Do I know your handle bar dad!?
zombuki
Always a great read and I had to favorite that heart soap dispenser = yes!! ;D
makepienotwar
i love it! i quit my day job too! good luck to you guys! great products!
squareware
great tips and thanks for sharing your experience so generously.
ModFarmgirl
Very inspiring!!! Thank you for sharing! Congrats on quiting your day job. Wishing you continued success!!!!
bbbennyandthejet
Sweet!!! Love the pic of you both with the masks on.. hot pink is such an "in" colour right now... *grin*.. keep up the fantastic work!
sherrytruitt
Nothing better than working for yourselves! Good luck to you both.
undertheroot
I am down with your realism and nomenclature! You rock and spread the knowledge like wildfire with this one.
Thank you and thank you Etsy.
gypsywoman
Great working together story...it can work...they are the perfect example
BabbidgePatch
What a great story ~ love your work ~ especially all things knitting :)
whichgoose
AH! So jealous!! :) WAY TO GO!! Love the mustache collection...
baconsquarefarm
What a great couple and the story is incredible. Thanks for sharing with all of us. Congrats to you both on your success and quiting those day jobs. Wonderful products, got ya in my favorites now, great gifts for others or treat myself. You guys rock. Thank you again and Etsy too~!
waikikidragonfly
1+1= True Teamwork and Love! Your article put me in a very good place that I needed to be at. Without Teamwork, there's no foundation, and you both show me that, yes, we Etsy people are the Best of the Best because we have excellent support! You both inspire me! Mahalo (thank you) from the Island...Maui!
pioupioukids
It's great to read such success stories and oh so inspiring!
aimeesarmoire
Congratulations, BreadandBadger! My parents managed to work together in the same house (different floors) on the same product (different ends of the production line!) for DECADES... and my sister and I were invlved in the product as well. May you continue to share studio space AND a business vision successfully for many years to come!
octavineillustration
congratulations!~ so exciting to see PDX artists in the news. you guys are amazing....
orangepoppy
such a wonderful, insightful article! Thanks so much for sharing such great insight and knowledge!!
ModernMetalJewelry
Congratulation to you both! These success stories always inspire and have great tips!
TheBearAffair
What a great story. You are my inspiration and I look forward to following your success. Cheers and thanks for sharing.
dragonhouseofyuen
what a great interview! and all that sandblasting!!
it's great that you both work together well! congratulations!
OceanGrrl
your glasses are my favorite to give as gifts, thanks breadand badger
ampm
Great interview. Very encouraging and nice to see that folks can turn a hobby into a career!
heidiburton
Well done folks! I really enjoyed reading about your path to success. I also started out with puff paints on t-shirts hehe :D Love your products!
glass2
Hi,
We are new to etsy and this is a great inspiration for myself and better half. We have sold on ebay for years but need to go into another dimension that seems to be profitable for us.
surly
I love you guys... (reminds me of me and Surly Johnny, yay for teamwork)! Wishing you continued success! Hooray!!!
realisationcreations
Fabulous article! Now I'm off to follow you on Twitter! :)
luckykat
I bought a shot glass from you at Urban Craft Uprising in Seattle.... I love it!
worksandfinds
Congratulations. I love "quit your job" articles they are so positive and encouraging.
notmoira
I've had the mustache glasses hearted forever... love this shop! So great to see you doing so well. :)
michelemaule
awesome!Great work!
I'm hoping to get out to some of those PDX Etsy Tea times :)
isewcute
I love hearing such fabulous stories of people making work out of what they love! Congrats BreadandBadger on your success! It's well deserved!
;o)
cefische
Congrats, I have had my eye on the mustache glasses for a long time!
PipocaHandmade
What a fantastic story, awesome shop and designs! Congratulations and continued success!
Piggy
Great article and story! Very inspirational. Great tips. Wonderful products!
lapetitevie
I love their shop - so fun to read this article. Thanks and congrats!
bellasparty
Awesome article, very inspirational! Great tips on marketing your business.
I love the mustache collection!
angie180281
What a sweet article, and they look like a lovely couple - best of luck to them!!!
tickledpinkpaperink
thanks for the inspiration! great marketing ideas too!
sandali
I love to hear stories like this !!! This is life -- living & loving the art of being free ;)
tumbleweedstudios
What a great team you guys make! Congrats on your success!
badhannah
Awesome! My husband & I read the article & are so inspired. So happy to see smart, creative people finding success! Thanks for sharing!
piddix
Yea! Such a great couple. So nice you meet you both the other day. Yea!
littlepaperhome
Love your stuff! So happy to see your business working!
-chelsey
Caracarmina
I loooooved their story..... not only is full of commitment but full of reality and effort!!!! great story!
SoSheSews
So lovely! I just quit my day job today! *fingers crossed*!!!!
Pauleridu
Love your positive attitude. Keep up the wonderful, inspiring work. Can't wait to see what's coming next.
FlanneryO
Thanks for introducing me to a brilliant shop that I hadn't discovered yet!
Cheers!
MeAndBoo
Nice stuff!! There is a lot of good info in here. I'd love to work at home with my hubby, that's our dream.
empapers
The info on how to work with your partner was especially helpful. Thanks!
dreamerchar
you guys are a real inspiration! its made me feel so much more positive and get more pro-active!! All the best! :)
EpicBones
this is so inspiring!! i'm working on quitting my day job too this summer, yikes! so scarey!
L1zW
These articles are always invaluable. I am constantly learning and getting great advice for the day when I take the plunge with my own venture!
LeftHandHats
Thanks for all the tips! I'm making the leap, and need all the help and encouragement I can get! Knowing there are people out there who are living the life I want and doing it well helps keep my spirits up. Oh, and your glasses are great!
crowseyestudio
Thanks for an encouraging article and detailed responses to the questions-- it's nice to see that one *can* work with yer sweetie daily if you plan it right.
PhineasandLou
Great profile. Thanks for sharing your wisdom and inspirations :)
Fantasticfigments
I really think this was one of the most informative articles that I have read thus far! Great knowledge and I am so glad you guys are living the dream! Good luck with future sales!!!!
Smooches
Steph
lucywallis
love the reclaimed knitters tea cups - very English!?!
Thanks for sharing your story.
Lucy
pouch
the workshop on press releases sounds great and I love the work of Trillium Artisans, it's always good to see 'green' business getting support :)
sweetestpea
Yay Amanda and Sean! We miss you on the East coast, but I'm so happy to see how well you've done! :)
thestapeliacompany
Wow, what an operation! I love those glasses, especially the octopus ones.
PrettyPaintings
wow. . . I'm brand new to etsy and really appreciate all the detailed info . . and I love your glasses!
elodee
I love you guys! You're one of my favorites! Keep up the good work.
bittersweetboo
Great article! I love reading these :) Cute glasses too!
MinaLucia
"There just wasn’t really anything satisfying about doing work for someone else and following another company’s dream, even when it was paying well"
This is what I have had in my head for so long! Thank you for saying this for me and so many of us. No matter what "job" I had, big or small I have always felt this way. Now that I am on Etsy (although BRAND newbie) I have hope. Thank you for all the great info and your generous spirit. Shows in your work. Bravo and best!
courtneyannedesigns
Very inspiring! I hope to quit my day job someday!!!
acormier77
Awesome article! I appreciate the very realistic advice on the marketing tecniques! Great job you two!
BabyDragonsLair
Very down to earth people. Im am BEYOND happy at the people Ive met here on Etsy over the past 2 years. These 2 are a good example. Thanks
WhatsYourAnimal
This article is full of important information to be successful. Thank you for bringing it to the our attention!
Continue success Amanda and Sean!!
JujuBySarah
I'm so happy for you guys!
Every one loved the wedding favors you did for us!
sloeginfizz
Really great interview! Very inspiring, insightful and fun at the same time. I just forwarded it on to my man and told him to get ready! Thanks for your advice, generosity and time, and best of luck with your goals for this year!
MBraze
I love this article! Truly inspiring and I learned a thing or two or three! Congrats on all your success BreadandBadger! I'm a true believer in FUN and you guys certainly are! =)
TheDizzyPixie
I absolutely love the mustache glasses! Such an inspiration, I hope someday I'll get there.
Tweethouse
Thank you for your inspirational article! Your product is fantastic! Best of luck with your sales!
LibbyRyan
Congratulations to all your success and thank you for the post!
I'm originally from Portland so this makes me extra proud!
SnuggleHerd
great article! cute couple! fabulous products! so inspiring.
heatherwangjewelry
Such a great article, very inspiring for this Etsy newbie :)
Perceptions
Best of luck to you for continued success! Thanks for sharing your story and business tips!
blackeyedsuzie
Yay! Great story and advice...this is such an inspiring series - keep them coming! Three weeks til I quit my day job!
cheriebeadle
So very inspiring! Thanks for being so honest and open with your answers. Good luck and happy selling!
AnvilArtshop
Great article, they've been in my favorites almost from Day One. :)
SweetEventide
This was so inspiring, I really liked hearing how you had a first shop that wasn't very successful because your heart wasn't really in it. That would be me too. I'm really fired up about my new shop and I know it will take some time but I truly believe in it this time. Thank you for the advice to join a local Etsy team, I wouldn't have thought of doing that so early in the game but I'm going to look into it now.
SEOWebDesign
You sound very committed and are working hard at making your dreams come true. Congratulations on your own successful path of creative endeavors.
GemtreeStudios
Great article. Very nice product. Nice to see that your able to live the dream of working for yourself. We have been doing this for 10 years and couldn't see having to work for big industry again.
artbymsr
Wow, some awsome tips. Thanks for sharing. Wishing you continued success!
EarthWrappedJewelry
Awesome!! What an inspiration you two are! Best of luck!
CharlotteRice
Thanks for sharing your tips and ideas! Love your work too.
moonangelnay
Thanks for the great story and advice! I wish you both all the best!
karenfieldsgallery
Very informative and interesting article. Going through false starts is so true for so many of us. Thanks for sharing.
poppyswickedgarden
great article! It is so nice to be able to quit your day job and work on ETSY instead(though I think I work atleast twice as many hours LOL!)
blondebeauty
Its great to see someone doing so well. I still need a boost.
missmiayeahyeah
It sounds like they've got things figured out. Definitely something to strive for!
CeeLou
Whoa, you have sure inspired me to make my move. Just what I needed to read, a realistic success story. Enjoyed the article....mucha apreciación!
SouthwestFlower
Store is adorable, can't wait to purchase some mustache glasses!
rocksntwigs
love th mustache glass...great article hope you two the best. great advice , esecially for anewbie like me, hope to join you some day soon
Jenifersfamilyjewels
Thanks for sharing this marymary! Another inspirational story and so cool to hear about couples working together!
jackbear
I've ordered from them..they do great work and are speedy and when I had a problem with my order, they made it totally right. Thanks and good luck to you both!!
wristcandycreations
Thanks for sharing your inspirational story! I think it's fabulous you and your significant other get to work together doing something you both love, and working towards the same goal. Best wishes for continued success!!
coltsgroovies
Very Inspiring Story! I need to do more advertising & networking for my shop. Thanks for the tips!
flauntdesignsjewelry
Great story, to read of artists being in charge of their own destiny, taking a bold step, having success - and being willing to share their advice & experiences :) Thanks!
digitalmisfit
Great article! It is inspiring to read such a wonderful success story.
I have 2 fabulous pint glasses (robot & mustache) - Bread and Badger rocks!
SalmonStreetStudio
Nice replies Amanda!
I have to say that you guys rock and we are glad to be able to know you irl -and we love your work too. You guys are inspiring : )
Karramandi
Fantastic article. Very inspiring. Thanks and may your success continue :)
adorabubblejewellery
This was a really insightful article. I love the mustache glasses! Long may your success continue.
easelarts
Love these articles. I'm definitely sending the knitting motif samples to a great knitting store I'm fond of here in Toronto.
RenJewels
This is such an inspiring story and I am very envious. I am a teacher but would love to be a full time jewelry maker and crafty person. Or maybe a part time teacher and part time jewelry maker. One day...SIGH!
BabyBeesBoutique
I love your story! Love the masks!! lol
I hearted your shop...we are moving soon and will get some new glasses for parties very soon!
Good luck in all of your endeavors.
BloomAndCo
Oh Joy! Everyones dream set-up. Good for you. You took a big risk and its paying off. Its really inspiring to hear success stories like this. Well done and best wishes for continued success.
artbytrudy
Great article..Love your inspiring story! Hard working and playing couple! Trudy
foxtrailgeneralstore
I love these products! These articles always inspire me.
blithegardens
Great article- interesting to see how you handled your growing business.





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by viltalakim
on New Rules: Support Y...