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Story by
marymary
Published on April 20, 2009 in Spotlight |
Photo by |
After being let go from a day job she already hated (on a day when she was locked out of her house in the rain), Lori of ChaCha2 decided she had no other choice than to make her goal of being an independent bag designer a viable reality. Plunging feet-first into self employment has taught Lori the importance of creating a plan for her business, setting both short and long term goals. She now knows the significance of remembering that things take time. After all, few things happen over night. With these lessons in mind, Lori finds herself today running a sustainable business with the ability to take a two hour lunch whenever she pleases.
How did you originally get into the business of making things?
I think I have always made things. Even as a little kid my neighbor and I would would paint pictures and try and sell them to all the parents on our street from a stand we set up in my driveway. I have tried my hand in making all kinds of things: knitting, cooking, painting, sculpting, even paper mache. I started making handbags while I was in college and it stuck.
When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
I always wanted to be my own boss, but had no real plans or expectations. Everything in my career has really been a result of circumstance and experimenting. I was kind of forced into taking the plunge about a year into being on Etsy. I was fired from a job that I absolutely hated, the same afternoon I locked myself out of my apartment (in the rain, no less). While sitting on my front steps, waiting for my landlord, I wasn't upset or worried, it just became clear to me that I had to make CHA CHA work. 
Did you do anything to prepare ahead of time?
Looking back, I wish I had been a little more prepared. I was really inexperienced, so I just started. I already had my business registered, but aside from that I would buy supplies when I had the money, make a piece, when it would sell I would buy more supplies to make something else.
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
As a new business the marketing budget is small or non-existent. Not having a budget forces you to get creative with your marketing. Word of mouth has been great. I have had great support from bloggers all over the world writing about my stuff and sharing it with their readers. I always have cards on me and pass them out to anyone who I think may be interested. I have also found that having my own blog helps, as it gives your buyers a little look into what you do and who you are and keeps them coming back.
What have you found to be an unsuccessful promotion?
I have tried a little bit of paid advertising here and there and I really haven't seen any return on it.
Walk us through your typical workday.
- Wake up around 8am, grab my computer, respond to emails and create my list for the day. I can't live without lists, I have books full of them.
- Take my dog for a long walk and head to my studio.
- I package up any orders, then refer to my list of things to do. I usually work in an "assembly line" kind of style. One day I cut all the leather and lining, them the next day I sew, and the next day I put all the hardware on, and so on.
- Around 4pm I take my dog home (which is a 3 min. walk from my studio), feed us, sit on the couch for a bit, then head back to the studio.
- Finish up any orders and spend some time on the internet doing research, looking for new bloggers to contact, list a few new items on Etsy and take a few minutes to check the latest celebrity gossip.
- Depending on how many orders I have that day or how many new ideas I have, my day can be any where from 10-12 hours long. I really don't feel like I work a lot though. I think loving what you do, combined with the freedom of creating your own schedule, makes long days feel normal.
What do you enjoy most about not having a day job? Is there anything you miss?
I love not waking up to an alarm anymore. I love that I'm often excited to go to sleep at night just so I can hurry up and get into the studio in the morning. I love that I can meet a friend for a two hour lunch at two in the afternoon. I love seeing the direct result of my hard work. I really don't miss anything.
If you could go back in time, what advice would you give yourself? What advice would you give someone else?
I feel like I would have seen more results faster if I had done a bit more research. I really just jumped and probably wasted quite a bit of time and money running in circles. Check out what other people in your field are doing and ask them questions; 99.5% of the time people are more then willing to help. I would also suggest creating a plan for your business and set both short term and long term goals: if you see it on paper it becomes much easier to accomplish. (There is something about crossing accomplished goals off my list that makes me happy, but maybe that's just me.)
For people working specifically in leather, I suggest working out your new styles in a heavy fabric similar to leather, maybe canvas. When I first started I would get so excited about new ideas I would start a brand new style in leather. Mistakes or miscalculations are bound to happen when you are starting out and using leather the first time around can mean costly errors.
What goals do you wish to accomplish in the coming year for your Etsy business?
Increasing sales is always a goal. I would also like to take advantage of more of the features that Etsy offers, such as the Virtual Labs. I have been so focused on my own shop that I haven't taken the time to really explore all that Etsy has to offer. I have a few other ideas for my shop brewing, so you will have to stay tuned.
Is there anything else you'd like to share?
I guess if I could offer any advice or words of wisdom, it would be to really believe in what you love and work HARD for it. It is a LOT of work, it's full of all kinds of highs and lows, but there something about seeing your passion become a reality that makes it all worth it. It's also important to remember that things take time: everything doesn't happen overnight. I am a very impatient person by nature, so this has been a tough one for me to learn, but if you are working hard and doing the best work you can, people will take notice and it will pay off eventually.
I also want to the thank the whole Etsy community, admin, buyers and sellers. The amount of support here is incredible. Every kind convo is great motivation and just as valuable as a sale. Keep an eye on my CHA CHA shop...every day my sewing gets stronger and ideas get crazier. I'm really excited about this next year and think great things are just around around the corner.
You can find some of our previous Quit Your Day Job posts here! Take a look at some of Lori's gorgeous bags below.
| Tags | accessories, Bags and Purses, Canada, chacha2, fashion, full-time, leather, quit your day job, sellers, selling, success, Toronto, workflow, working |
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210 comments Login to add your own!
Ryanplz
always inspiring, and very interesting!
this is one of my favorites!
CositasSeriasVintage
wonderful article, absolutely stunning bags and seller.
:)
LaveMeSoapCo
bridgemanstudios
Wonderful piece and best of luck for continued success!
BGBJewelry
I love reading these and I love her story. Kind of in the same situation...my husband was layed off and I'm suppose to stay at home with the kids. So, any tips I get from these stories really help! And what we can see from her studio, it looks awesome! Way to go and best of luck!
bobnstitch
Yes I am dreaming of the day I can write an article like this!!
RADCOW
great Interview. I loved the bit about being fired and locked out and rain all in one day, and how you took it well because you knew it was time. Congratulations! xo
ASADesigns
What fantastic bags! I keep hoping one of these days I can quit my day job too! Cheers and good luck!
4TheSparrowsNest
Congrats Lori!! Fantastic work; we are all aspiring to be able to make a living doing what we love. Glad to see you've made it!
penguinandfish
thecupcakegoddess
nectorgirl
FancifulForm
CityChicCountryMouse
BululuStudio
sandali
I always say that once 1 door closes , 10 doors open !! What will be will be -- Look how amazingly it all worked out for you ... congratulations on your amazing shop -- I LOVE all your creations -- it's honestly very special !! Happy Days ;)
AnvilArtshop
Congrats, Lori! Loved seeing your whole story here... can't wait to see what else you have up your sleeve for CHA CHA! :)
elizandaxel
So inspirational, congratulations! I started etsy in a very similar situation. Laid-off (from a job I hated) and totally inexperienced, but its been the most amazing process and I'm so grateful I can do what I love everyday now. Keep up the fantastic work! :)
BettyBee
Really great post from someone who started out in a similar situation to my current one...
Thanks so much for sharing your experience!
FashionTouch
very inspiring, thank you for this great interview and sharing your best practicies.
Love the work you do as well!!!
uncharted
KDemARTe
This was a great read! Congratulations & I wish you continuing success! Keep loving what you do!
aoifehorses
wow your pieces are really stunning-im starting off myself great to hear some first hand experience!
vivilian
additionsstyle
I look forward to reading these stories of successful Etsy artists. They really keep me fired up to work hard at my business.
Congrats Lori, your work is wonderful.
beatricestudio
Congratulations to you! I wish you much continued success!
strangelittleduck
beautiful bags... excellent tips and a nice article. I only hope to have one like this soon!
LoellaMedina
Congratulations! I really admire your work. Good luck with this new step in your life!!!!
Greenbriar
Traxa
What an inspiring story! Good luck, Lori! Freedom in what you do is definitely a goal to pursue.
ScottieinaCanoe
kristincoffin
i've always loved your shop, and knowing the person behind the bags is so--human. and a start up story similar to mine (getting let go from a job, then what next?) is very inspiring and exciting. thank you! and i can't wait to buy my next deluxe bag; i know where i'm going for it!
Mattamorphis
lovelygifts
lissilulu
Thank you for your advice on leather and starting out a business. Great bags!
Lori
MinaLucia
Love the picture of you sitting waiting for the landlord and knowing that Cha Cha would work somehow! Bravo.
IceCreamCandy
triskela
Great bags! And a great story. It's so inspiring to read about these success stories, and it's lovely to learn more about the individual behind the creations. Rock On!
MyWisteriaCottage
I think these bags are very nice and well done. Keep on doing!
JessicaPoundstone
kitschcafe
what a great article! it's funny, because i have found myself in the same position- jobless and needing to dive in to etsy full time. exciting and scary! thanks for the inspiration!
letdownyourhair
wow! it's great to see a successful canadian entrepreneur!
EpicBones
another success story!! great bags, and good lookin' studio too! congrats
SeaFindDesigns
jenniferlynnstudio
Gorgeous bags!! Continued success to you! I always enjoy these inspirational stories. Gives hope to us all! Thanks for sharing.
SouthernSucre
baconsquarefarm
Great handbags, wonderful success story and a cute girl to boot. Awesome studio, love how you take walks with your dog and have long lunches with friends. Sweet~!
EJPcreations
DalkullanJewelry
Wonderful story of hard work and creativity paying off. Congratulations on your success ChaCha2! All the bags are wonderful, but the white wristlet is just so adorable!
stubborndog
Yay!! I love reading these. Great tips and encouraging words.
badinfluence
lauradeponte
Great skill and fantastic designs. Also..happy birthday! Keep up the amazing work!
sherrytruitt
asundrynotion
Congratulations! Keep these weekly doses of inspiration coming, Etsy.
pinpinn
littlepancakes
cute! Such an awesome craft to be doing. I would love to work with leather.
PetitOiseau
yay lori -- great article! I have one of lori's bags and it is BEAUTIFUL.
hushmouse
I really love this column - everyone is so inspiring, and it seems that the thoughts they have are similar to those that I entertain.
Beautiful bags too!
3dots
foxtrailgeneralstore
galstudio
RARAMODO
I am soo moved by your story! Congratulations!!! I wish you even better times. Good luck!
Sheeda
Great Article!!!!! I have just started putting my creative juices back into motion, and I find your article inspirational. In your article you stated to ask questions, so I may be asking you if you don't mind. Great Bags, Great Story and wishing you Great Success.
Minnie829
ReThread
Great article, wonderful story. I'm feeling inspired and ready to find my niche.
AnnaKayCreations
LoveandLust
I needed this inspiration today - thanks for the great article!
AstraeaApparel
Love the bags!! The Entourage City Tote reminds me of Tano, which I love!! This article really hit home for me, as someone with a new shop trying to find the most efficient way to create and market clothing that I love. Thank you!
poppyswickedgarden
thelonebeader
theaxx
Itybitybags
Toxicguineapigs
thats awesome, I wouldn't miss anything about my day job either :)
sewlutionsbyamo
I loved reading your story, it is very inspirational to see someone from the T-dot up in lights here. I wish you continued success.
SimpleTraditions
PoorRobot
VintageSurplus
east4thstreet
NanLawson
pengpengs
Lori is adorable! Inspiring story.. as many of us can relate to the 'being locked out in the rain' ;)
PotteryOKC
gretchenmist
great article and gorgeous bags. thanks for sharing your advice etc. beautiful studio too :)
HibouCards
creativethursday
congratulations!!!! always love a story on another person willing to take the leap & your bags are gorgeous!! wishing you much continued success!
Emburr
junyandmilo
Such a great story! I can relate to it since I was in a similar situation. Sometimes really BAD days can open the door to exciting new things :)
And wow, the studio looks amazing and the bags are gorgeous!
Greetings from Switzerland & good luck to CHA CHA
pulpsushi
Congratulations! What a terrific read. I went to your blog and saw your dogs, CUTE!!! Much luck to you and your business!
ModFarmgirl
Yay ChaCha!!!! Congrats! Loved your story, very inspiring! (btw, I love making lists too!!)
slumptown
Great interview. Very inspiring and great advice. I too am not patient. Wishing you lots of continued success.
HevVinDesigns
Your bags are beautiful. Thank you for sharing how you make it work as far as planning ahead and organizing your time. It's very inspiring.
gilstrapdesigns
You have really beautiful handbags. Your interview was very encouraging. Keep up the beautiful work that you do.
worksandfinds
Congratulations, great interview. Your bags are fabulous.
bamdesigns
great feature- it shows you that it can be done and it is inspiring to read that if you work hard you too can do it! Great job
AnLieDesigns
You are an inspiration to those of us who dream of finding their niche and running with it!!!
LittleCritters00
Thanks Cha Cha. I really needed to here a uplifting story. I've been struggling and I know my hard work will pay off. Thanks for lifting me up.
rachelungerjewelry
Great job Lori! I am loving my Stella 3-in-1 shopper. It is gorgeous and perfect and wonderful in every way. Can't wait to see what's next!!
TheBrassHussy
valpoling
Great article. I am similar, I buy supplies when I can afford it, have no real marketing skills, etc. I recently started my own web store at www.mommytyme.org, but find the monthly fee and the low traffic hard to justify keeping it. I pass out cards everywhere and have tried some internet advertising- but it is really expensive. It is also hard to sell here on Etsy as there is so much competition. I am not really sure how to boost sales. I am no photographer, so my pictures really do not do the product justice. Any Ideas on boosting traffic? Would it be smarter to focus on one selling outlet- either Etsy, Ebay or my web store? My husband was recently laid off, I work full time, but was really hoping to move ahead in my craft and make up some of our lacking funds with my sales. I hit flea markets and craft shows. I currently sell at every local farmers market. Any ideas?
akane
StitchinStyle
To ChaCha, your bags are the BOMB!!! and your story is very inspiring. Good fortunes to you.
thelittlebrownwren
Divanni
Really inspiring story. Congrats, your pieces are stunning! I wish you continued success :)
SallyRags
What a fabulous inspiration! Bless you and may you sell a million beautiful handbags!! Off to check out your shop!
darvesh
StitchinStyle
And to Etsy this is the best feature of all. I am always so inspired by "Quit your day job". I cant wait to read every week. And cant wait to get my interview.:)
BeeGracious
BirdWatching
I love to hear about these stories. It gives me hope! I think being able to quit my job would actually make me cry rivers of joyous tears. haha.
PeekoApparel
WOW! you are amazing! just reading into your first opening paragraph, I couldn't have related to your similar situation as I am now. I too am jobless, balancing idea of whether or not its worth my time to continue to look for employment to enable myself funds for supplies, and or keep living purchase to purchase till I am no longer having have to worry. Nonetheless, I found your story to really hit close to home for me and very motivating.
:D
marvelousa
Peekb4
this is now my new favorite inspirational story. luv your style!
MixedMediaByZehner
Thanks for the inspiration. I've got to learn to hurry up and wait!
308thstreetdesign
I just love the bags. I'm hoping someday I'll be able to be in this article...
fineartstoneware
CutieDynamite
favoredfrog
kiuD
perebags
Thanks so much for sharing your success story! It definitely gave me a little more hope. :)
theferriswheels
great shop, great story - thanks for sharing it with us!
WanderlustBling
voleurdebijoux
congrats! lovelove your studio space and thank you for sharing your story. :)
BluCille
ClareBears
setenta
what a great Birthday present! I see it was your Birthday yesterday :)
washwhendirty
zombuki
I'm so thrilled to see someone finally say that they don't miss anything!
SpunFromHome
Wonderful article. I know what you mean about the day job. I quit also - I hated working for Morons-R-Us. Doing what you love is everything. Great bags, love your shop, I have my eye on a couple of things.
PrairieFairyDesigns
I found this article so inspiring and impressive I love the designs and mission of the artist. May her days serpass her dreams in magic and luck.
ovgilliesdesigns
BabbidgePatch
FirstLove
Loved this interview!! I am (also) a very impatient person and find the "waiting" hard but she has really encouraged me the whole thing can work with a bit of patience!!!
I wish Lori tons of future success with her amazing bags! :)
SherryDoleArt
Thank you for the candid interview. So motivating. You're right, everyone here on Etsy is wonderfully supportive. I've been in retailing for a long time and never have seen anything like it.
sisply
MelanieMade
beautiful bags! Thank you for sharing your story, and congratulations on being so successful!
Marolsha
Congrats Lori ! I bought 3 of your bags recently and I love all of them ! Thank you for letting us get to know you better ! Your article is very inspiring and hope that all of us can be as successful as you are !
lucyvnz
DollsClothesBeds
I admire your talent! The bags are stunning and look so soft and supple even in the photos! I am saving up for your Alesha Bag. I hope this article keeps you busy for the next six months! Congrats!
bobbinalong
Each of us on Etsy has a passion for creating, whether it is sewing, knitting, painting, whatever. So wonderful to see someone who can grasp an opportunity and make it pay off. It inspires us all to try a little harder, enjoy what we do a little more, and be thankful we each have a special talent. Good article.
savistudio
LeftHandHats
Great bags!!! I've just left my day job of almost 10 years and am hoping to make my shop viable; it is great to hear from someone who has done just that! Again, GREAT bags!!!
MossRoseDesigns
Very talented!! Congratulations on making it all work -- your bags are gorgeous!! :)
bestnesthomegoods
inbloomdesigns
enchantingimages
SparkleMe
FluteTeacher
I enjoyed seeing the pictures of your studio. I like to see how everyone's studios are different! Your bags are very nice.
blondiemom11
These stories are wonderful and inspiring.
Best Wishes. Your bags are fabulous!
BeadfullyYours
As a brand new member to etsy - I LOVE these articles and find the information priceless! The bags are gorgeous. Thanks for sharing!
squareware
littlepinkpebble
VintageRoseClothing
What an inspiring article! I too found myself jobless about 6 months ago & contemplated starting my vintage store for about 3 months before I finally took the plunge. I can totally relate to being impatient... I want my sales to be higher right NOW, but am a million times happier working for myself, even if I do work on and off 24/7. I only wish I would have started sooner, that way I would already be 6 months in instead of 3. It's always encouraging to hear from similar etsy sellers that have succeeded. Congrats!!
And by the way, I love that little white heart clutch....
twinklyspangle
I also adore that little heart clutch - this is the first 'Quit Your Day Job' that I have read, and I feel really inspired now - I wish Lori the best of luck with her beautiful bags xx
elisasherejewelry
Your work and story are amazing! Thanks for inspiring us.
youniquebydesign
Your story is absolutely amazing and inspiring! Your work is wonderful. keep up the good work.
HazelHoney
Very inspiring I'm also a bag maker (fabric) and I love reading about other bag designers.
FiredUpDD
thebestvintage
StorybookStitches
Your story is so uplifting, and your work is beautiful!
greenspringstudio
Thanks for the great inspiration. I am in the process of getting my own Etsy shop set up. I am trying to take my time to avoid as many mistakes that I can.
roseredwinter
QuercusSilver
Great down to earth advice and a really uplifting attitude. I feel so positive after reading this. Thanks
VintagePatina
Uselful, down to earth info...makes me more determined than ever to make Vintage Patina a success.
belaluna
Super inspiring! Thanks for sharing the info and wishing you bigger and better sales in the rest of 2009!
BigelowDesigns
RenJewels
redonions
Absolutely beautiful!!!!! I believe I need to dive back into that pool myself. Lets hope 2009 is better for all of us.
KamakuraStudios
Just started my shop and even tho I've spent months preparing to launch, I still feel unprepared. Just closing my eyes and jumping in! Thanks for the useful info on staying organized with your day.
swipxa
ihaveaprint
Wow, I can really relate to that. Just got off my day job, (recession you know), two months ago and decided to take the plunge and be a freelance designer.
Thanks for the article, I already followed one of the advices, here's my blog:
strickliebe
Great work, inspiring and admirable story. Thank´s for sharing your experience.
Like your work and whish you all the best for 2009.
WraptInFelt
Always willing to take cues on how to survive without a 'day job'.
underthewire
Wonderfully inspiring...sometimes it's things that seem the worst in our lives that lead us to the best.
VenitasBoutique
Your bags are wonderful. Your story very inspiring,I'd love to quite my day job........ keep up the good work.
LHogan
I LOVE YOUR BAGS! I faved a few before reading this article! Well Done!
metsyetsy
Wow, That is soooo assume, inspiring and one day I hope to accomplish. Our fields are differnt but the goal,objective is the same.Your tunnel was true-ly your lite....
I also love your bags..
Nelly23
I love reading stories like this - keep them coming... Maybe someday I will be locked out of my house and just think I don't need this job - and quit!!! Good Luck and keep up the great work!!
AwApplesauce
As always, a great read. Like just about every other interview, though, she didn't really say how she became so successful or what exactly she does to promote herself. This is a very loaded question, I know, but it's really the meat of what we all want to hear. She mentioned bloggers, do most full-time sellers just shoot out emails to bloggers asking them to feature their store?
BabyNest
Inspiring article. Thanks so much for sharing and the wonderful advice. Much success to you and your shop...and your dog.:)
Morado
These real life stories are always so insipring. I'm so glad Lori's advice to everyone was not a cliched..... 'take good pictures' but rather something very useful. I appreciate that.
karla100
Lovin' this article. I am new to Etsy as far as selling, and I guess that 'nothing happens overnite thing applies to me' because I am getting very impatient (haven't sold anything since I started in March) Blogging is totally new to me and I don't understand any of it yet, but I'm trying. I just need to give myself some time and come up with a plan.
51art
Thank you for this. My dream is what you have made happen. It does take a lot of work, and targeting the right places is the hard thing to figure out. Thanks for this inspiration.
JAdamsDesigns
brownbunnybyiris
cajunrosedesigns
I did the same, jumped right in, one day I just decided to move forward and hopefully I can quit my day job. I strongly believe that my business can succeed if I stick with "As much as I love selling my creations, I love creating them even more."
MichelleStudio
gingercardco
Was hoping to see your dog in one of the photos! I used to work for myself, and one of the biggest perks was bringing my dog to work!
cyndimac
I just signed on today. I owned my own business and struggled for three and one half years, seven days a week before I had to dmit that it ddn't work. I hve been home waiting for the next journey to begin and I have gone back to the basics. Reading, baking.........when I realied nothing else brings more joy to me than baking for people. It is my way of spreading love. I loved reading your article and am determined that I will save for my first purchase from you!!! Thank you for the inspiration.
asmushomeinteriors
I really enjoy these stories. They are so inspiring, and they provide great marketing ideas. Best wishes for much success with your business!
DesignsBySBDI
Your bags are gorgeous and your enthusiasm inspiring!!!!
Any time I here that another creative individual has forged a niche in the world of self employment I get excited. I have worked for myself for many years now and would never return to the “Rat-Race”. It is always a challenge and a little scary when you leave “job security” (non-existent anymore) and enter the realm of the unknown self-employed, but well worth the chance. I work longer and harder than a typical 9-5, but at the end of the day I am still excited to do what I do. Your story is a triumph and I will watch for your continued success.
HinStyle
great article I love what you are doing and so am I,,, I am just new in self-employed and new to Etsy or selling online ,, I may need some advice from alot of people who already succeed with what they are selling , thanks again for great article
RachelMarsden
Thank you so much for this article. I'm about to set up my Etsy shop and I just got a similar motivation to yours (I've lost my job). This gave me hope and very practical advise that I will be able to use. Eg. Patience. Cheers!
WayneDrops
Thank you for the inspiration. I am still in the process of getting started, and feel somewhat overwhelmed. Your article has given me courage. See you soon and thanks again. Your bags are beautiful!
vintagetakeout
Wow, our pieces are really beautiful and what a inspiring story.
Jenifersfamilyjewels
Yay!!! Another wonderful story!! Thank you again marymary for sharing this inspiration with us!!
ThePlumTree
Navare
madyannabella
decadanceminis
BlackbirdStudio
What an encouraging and inspiring story! Thanks for sharing your tips! Hope your Etsy shop continues to grow :)
TiKiGiTreasures
great article. Don't be shy about asking your local SCORE office to help you! (Senior Core of Retired Executives).
thesoybox
What a great story it's very inspiring! Your bags are wonderful, good luck to you!
LainieRoseDesigns
blinkonmynose
hazelandhunter
MissKArt
Very inspirational story! I am trying to get out of a full time day job that I can't stand and plunge into my own art selling business. I am a new seller since the beginning of April. I hope to soon be as successfull as u have become. I wish u great luck with your crafting endeavors. U go girl!
lzubal01
Very inspiring! Thank you! I am trying to take this full time and am just starting out.
NkemEgwuenu
Ohh My goodness! You are so talented, and such an inspiration. I just visited your blog and noticed you are from Toronto!. I realized it cause you posted about the MMVAS!. I'm starting my own business and think etsy is awesome! Good luck and congratulations!
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