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Story by
marymary
Published on September 14, 2009 in Spotlight |
Photo by |
Courtney of DolorisPetunia has a unique version of the quit your day job story. You see, Courtney was able to successfully quit her day job in the corporate design world to sell her artistic jewelry pieces on the streets of New York before she ever heard of Etsy. After gaining a small following in the city, she and her boyfriend decided to move to Los Angeles. However, Courtney found it difficult to survive in the LA scene like she had in New York and almost gave up. If not for a chance encounter with Etsy, she might not be telling this story today. Courtney's success on Etsy has allowed her to make more contacts and accounts than she ever had before and opened up doors that might not have been possible without the success of her online presence. Keep reading to find out how Courtney uses Etsy to support herself and get a glimpse into some of her best tips for marketing effectively on Etsy.
After a few months, I was starting to develop a small NYC following, but my boyfriend and I decided to move to Los Angeles. After being in NYC for 13 years, I had no idea how to market myself in LA. I was just about to give up and go back into the corporate design world, but I found Etsy.
I was surprised by several things about Etsy: first, how quickly Etsy worked. I was also pleasantly surprised how quickly I was able to establish a base for myself within Etsy. Etsy allowed me to be able to consistently get out as much as I was putting into my online shop and my budding design studio, Doloris Petunia.


I also think you need to update your shop as often as you can, thus getting your items in the "just listed" categories so buyers remain interested in your shop. It also goes without saying that you need to have the best possible photos of your items. I have found the key to getting selected for the Treasury, which is a great way to make the homepage, is to have beautiful and interesting photographs. I am not at the point where I can hire a professional photographer and/or model. Instead, I use my own digital camera, find the spot in my house with the best lighting, have the help of a good and very beautiful friend (who used to model and now accepts lunch as a form of payment), and try to create the best shots I can. At each photo shoot, I learn what works and what doesn't. One day I hope I will be able to leave all that stuff up to the professionals, but I am learning so much about my products and how best to feature them by being the stylist, photographer, make up artist, and designer all at the same time.
I also think it is important to really look around Etsy and support other artists and designers. I "heart" sellers who I think are doing a great job and will write sellers whose Treasuries I think are great. Why not be on the radar of people who are doing great work? Especially in the Treasury department!
I have really been pleased with how Etsy now links to Facebook. Beyond Etsy, I have found Facebook to be one of the best free selling tools out there. I tend to feature my full collection and past collections on Facebook (add Doloris Petunia as a friend or become a fan!). This is an easy way for friends to share you as a designer with their friends. I will advertise my Etsy success in my Facebook status and use it to let my friends and clients know when I am having trunk shows or being featured elsewhere.
Walk us through your typical workday.
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I wake up and answer email requests and do all administrative stuff.
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Then I either go out and shop for supplies or I start working on orders. I try to create something that I am inspired by once a day, meaning beyond filling orders.
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I make sure to take some design time and experiment with a new idea each day. I use this sort of as my design recess, giving my mind a bit of a break from the pressure of making things for other people. Nine times out of ten this new creation ends up being listed in my shop, but I like to give myself the opportunity each day to remember what it is I love about what I do, which is creatively making something I would want and can't seem to find elsewhere.
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I usually go to the post office at the end of the day and then come home and finish a few more orders before or after dinner.
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I tend to work 7 days a week, but need to take creative breaks every 10 days or so, when I make sure not to go in my office at all. This break gives my head, eyes, and hands time to rest. I find that I do not work well when I am not excited about what I am doing, and whenever I get overwhelmed I know that a few days away from my company will be all I need to get passionate about creating again.
What I miss is the safety in a "day job." It can be scary to know that I have created something where if I stopped doing all that I do, it would cease to exist. I guess it is the same with anything in life, in that whatever you "put in" is what you hopefully "get out." Not having a day job makes this feel even more true and it can be scary. I think it is the difference between playing on a team and being an individual athlete, and occasionally I wish that I had someone to pass the ball to.


What would I say to others? Well, oddly enough, I get emails a lot on Facebook and Etsy asking for advice about how I got started doing what I do and if they to should just trust their gut and take the leap. I guess as cliche as it is, I would say that life is too short to not do what you love. Doloris Petunia is as much of a full-time job as I have ever had; in fact, it is even more so. It is what I eat, breathe and sleep. It is my obsession and it is fun. That is what I want my life to be about: creating beautiful things that others, including myself, can enjoy. This never feels like a job: instead it is my life.
Thanks to Courtney for sharing her story. Have your own questions to ask? Come on by and chat with her Wednesday, September 16 at 5 p.m. ET in Etsy's Virtual Labs. You can see some of Courtney's beautiful work in the Related Items. Check out previous Quit Your Day Job posts here.
| Tags | Accessories, dolorispetunia, full-time, Jewelry, LA, Los Angeles, New York, Quit Your Day Job, sellers, selling, Spotlight, SPOTLIGHT, workflow, working |
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223 comments Login to add your own!
TapestryHandbags
Congratulations on your success! Your items are beautiful! I will definitely look for you on FB and Twitter!
QuiltFinger
Congrats! This is a wonderful success story! I love how she started selling on the streets! Very inspiring!
RUBYrecycled
wow! amazing items...I'll definitely be one to help you on your way to 10000 hearts ;) off to add to favourites now!
MeowBarkArt
What intricate & beautiful items... I appreciate your kindness in mentioning the support of other artists and designers on etsy. I had my first sale today & the buyer was so kind & encouraging. Best wishes for you!!
VintageEye
Lovely story! Thanks for sharing it with us.
Continued success!
tinybirdarts
I have loved your work since you've been on Etsy...very nice to see your success!
HarrietsHaven
Congratulations! I love to read the Quit Your Day Job stories each week. Fascinating story!
ToadLillie
You were one of my early faves here! So happy for your success. Best of luck!
PookieandPierre
Congratulations! You have such gorgeous pieces. I wish you continued success!!
imfromthewoods
just amazing work! loving the big bib'ness of your necklaces
HoneyThistle
I really love the part where you talked about being passionate about what you do :) for me, that is probably even more important than financial success on etsy. Congrats, and rock on!
ufer
Congratulations! I really admire your story. I love the way you say QUIT YOUR DAY JOB. I didn't quit mine got laid off. But, I am happy. This way like you say (there is more time then ever) I hope you have the best in your life and to continue your success!
Bless you
DolorisPetunia
Thank you everyone so much! Means soooooo sooooo much to me!
In celebration of all this - if anyone wants to place any orders for the next 48 hours- please email me and mention this and I will wave the shipping fees. Thank you all so much!
XO
Courtney @ Doloris Petunia
juicychristians
How absolutely wonderful!!!!! Congrats Girl!!!! This is an awesome story!
blueskyclouds
So talented, such beautiful, artistic pieces. Congratulations to you!
haveyourcake2
Congratulations! I love hearing succcess stories;)
Wishing you continued prosperity and abundance!
Maura
bylynnkrestel
DolorisPetunia, thank you for sharing and inspiring!
your work is so unique and beautiful!!
apiecebydenise
Congrats! Great story and so glad for the happy ending :o)
LillipilliDesigns
GORgeous pieces and a truly inspirational story. Thanks Courtney, and congrats!
recycledwares
Beautiful work. I love how you cluster the jewels together and create such lovely pieces.
wingflash
it's nice to see a shop with a wide price range doing well--gives me hope!
pinkytoeclothing
So inspiring as always! And such beautiful pieces, wow!
elizandaxel
Fantastic article!! Congratulations on all your success Courtney. :) Your work is absolutely stunning!
PurplePlatypus
Fabulous work! Great article. Thanks for sharing your info with us.
BellaLili
i love reading these articles! I also really admire this artist bold style and use of color. She has a great eye.
burntmill
I also love reading these the most
wish there were even more :)
Esma
"This never feels like a job: instead it is my life" - LOVE this... it's what I'm striving for!
I really enjoyed reading your story. You are inspiring! Even though I'm down to part time at my 'other' job, I'm so eager to take the leap into jewelry full-time. It is scary letting go of that safety net, though!
Oh, and your work is GORGEOUS!!
belovedbaglady
She deserves all the success coming her way! Fabulous designs!!! I love the vintage feel of her pieces. Old Hollywood glamour!
monkeyandsquirrel
congrats congrats! such beautiful work... you can tell you really love what you do!
autumnsanticsstore
Congratulations on your success! Your pieces are gorgeous, and I'm glad that you're able to do what you love every day!
PeaceImages
Wonderful!!!! And Twitter is a great tool for getting views on the new things you post. But if you are featured on the front page as often as you are, I can't imagine why you would need Twitter.. front page is all the exposure you need.
May I ask what was so tough about making the transition from NY to LA? I am moving back home to Cali from the east, and I found that very interesting.
girltuesdayjewelry
Great story and beautiful creations! Wishing you continued success!
tidalliving
Thanks again for your insights! You are so generous and kind... no wonder you're such a success. Cheers to you Courtney! BIG HUGS.
graciemay
I had the thought when making things this weekend that it felt indulgent and so little like work- maybe I need bigger dreams!
misspixieporter
WOO HOO Courtney- lovely story - you are creating some beauties...I wish you continued success!
mazzoni
Thanks for sharing your story...I enjoyed it! wishes for continued success.
HibouCards
Congrats on your success! What especially rings true to me is when you say that what you do is your life and your obsession and that you love it. I feel the same way. It can be scary at times to take that leap of faith but like you said life is too short!
thanks again for being an inspiration to me and so many other people!
Hibou
HibouCards
I forgot to say that I find your pieces really beautiful and unusual, great work!
Berlinski
Lovely, lovely pieces!! Congratulations!! Very inspiring story!!
philosophi
Your pieces would look just as beautiful on a gallery wall. Your honesty reads endearing - I'm very inspired.
worksandfinds
Congratulations. I just love your story. Very inspirational.
SabineTangerine
Great, unique, fun and beautiful pieces! I love what you're making (a few of the pieces really make me smile!) and your story is inspiring. Probably once, no two or three times a week (at least), I ask myself if all this obsession with what I do is a good thing... It's stories like yours that keep me grounded and encouraged. So, GOOD for you and thanks!
nuevodesigns
Congrats and lovely work. I feel inspired. I just posted my first few items on Esty so I am hopeful :-)
annashoub
These are the best articles. Beautiful work and a great story.
objectivejewellery
Congratulations on your success. Wonderful story with lots of great ideas.
RosesDesigns
Congratulations! You have inspired me and given me the push to believe in myself.. Thank you!
RosesDesigns
Vonwilson
Your "Spotlight" is awesome and was very helpful! I've been thinking about opening a shop on Etsy. I'm on "Twitter" and I will follow you as well as make you one of my favorites...your stuff ROCKS!!!
retrothreadz
Lovely ideas, but I can't afford to quit my day job of 17 years... Even said, with having almost 300 items in my shop. I work outside the home full time just as much on my Etsy shop full time.
Beadymonkey
Gorgeous! This is the epitome of the word "Jewel-ry" again... Gorgeous!
littleyellowyarrow
Thank you DelorisPetunia - great interview and what beautiful art you create.
Furiousdreams
I'm so glad to see that you don't undervalue your talent. By that I mean your pricing is affordable, yet strong. Brava for the beautiful works!
Pinkdawn
So inspirational. Thanks for sharing with us your story, Your work is amazing
surfandsand
I'm SO happy to see your story here.I've been following your shop since I first found Etsy! You were one of my first 'favorites'.Well deserved "Quit Your Day Job" story.Congratulations!!!
jenniferdarezzo
Gorgeous items and you definitly found a very chic niche!
theweddingcontessa
Your work is stunning! Love the fact that you have followed your dreams and been very successful! Continued good luck to you! Thanks for sharing your story!
RomanceinSilverAH
Hi
Thanks that is very inspiring. I hope I can make my jewerly business into a day job too. Congradulations
ShellyFrancesMakeup
Amazing beautiful!!!!!!
You are one my favorites sellers.Great talent.
jbeaudet
Great article with great advise! I'm ready to quit my day job now
fivelittlegems
gorgeous stuff in your shop. i can see why you're so popular!
bMichelleDesigns
I love everything I have seen! You have incredible talent, and as they say, better late than never to do what you love!
AzitasSurprises
gorgeous pieces! i am going to visit your shop right now.
1shoegirl
P/S Thanks again for my piece. I find myself wanting to reach for it everyday.
steinschmuckdesign
Wonderful interview,
thank you,
good luck for the future!!
lissilulu
what an amazingly real person that has a talent for originally beautiful jewelry!
TheLoudLion
Lovely, lovely story and thanks for sharring! congratulations on your success, and thank you for the inspiration!
:)
Stompz
Your story is such an inspiration.
My challenge is finding a focus...I get distracted so easily. As soon as I clear out my old inventory on Ebay...I hope to focus on more designing.
Thank you for sharing.
fyf198
Your craft is very beautiful , very good . i think many people will like them in China .
poesia
Congrats!!DolorisPetunia .I always love your shop,you are a great jewelry designer!!!thanks for share your story and experience:)
amitiedesigns
Love your work..it's absolutely stunning.
Congrats on your success.
craftaria
What an inspiration! Love your work.
Somethings you've said really help me think about my own shop.
Thanks!
amberkane
Great designs, they look like so much wear. As you can see by my work I'm a big fan of unique accessories.
prettybypistachio
Great Quit Your Day Job article! I absolutely love the designs! Simply beautiful!
GeorginaKay
Congrats on quiting your day job, your story is very inspiring
MundoGitano787
Thanks for sharing this article, especially for first time sellers and conragts for your success!
Wonderful jewelry pieces!
babook
Gorgeous store with the great experience !! Keep it the beauty inspiring every day : )Really joying to hear your story ....Thanks share ! http://www.babook.etsy.com/
karuski
That's lovely! Congrats on your success, keep up the good work!
Morado
LOVE your work!!! Super cool...congrats!
http://twitter.com/MoradoShop
http://www.facebook.com/MoradoShop
Studio410
Fantastic Story. I am so impressed that you just went out and started selling your stuff on the streets of New York. Your work is really original. Congratulations.
EviesToolEmporium
Your jewelry is lovely and so unique! I wish you continued success!
Michelle-
sandnsurfcreations
Thank you for the inspirational article. I am new to the etsy community and already feel a great boost personally, as well as professionally. Best of luck to your future! Congratulations!
MeghanT
Great story! Your work is bold and breathtaking...just how I like jewellery. :) I am moved by your exquisite creations. Where do you draw your inspiration from? Your creations look like they're a lot of fun to wear. Congratulations on your success!
outtahand
Good article, It helps because when you are new there are days you feel as though no one knows your work.
Thanks for the inspiration
artsylois
Great story! Very inspiring! I hope to be able to do the same one day.
AlaskanFibers
Your jewelry is amazing and so is your story. Congratulations on all of your success.
DalkullanJewelry
Congratulations on all your success! Thanks for the wonderful tips and advice!
MsNovemberTuesday
Amazing! And a great reminder to myself to get a few of my photos redone, lol.
thecluelesscrafter
So true that we need to believe in ourselves sooner.
What a super thought to google ourselves once a day. Perfect way to get the pulse.
GRACEnDIGNITYColl
I saw her designs in Lucky magazine!! Great, amazing designs.
2TrickPony
i love these articles...never give up!
Truly enjoyed your story
mrowe
Great article. You are living the dream. I can really relate to how the creativity flows and taking a break occassionally is a necessity. Thanks!
UnderTheSunbyJan
I saw Oprah on Jay Leno last night she may have had one of your creations on, You think?
limiboutique
I loved your interview in the article. You definitely inspire many designers in all crafts & your jewelry is unique and amazing! Your love & passion for your craft is admirable. Will find you on FB!
PipocaHandmade
Beautiful shop! Thanks for sharing in this wonderful article!
KalliopeJewelry
Wow, very beautiful, inspiring work! Thanks for your story, and best of luck for continued success!
breadandroses
Congratulations! Love reading this feature. Always something new to learn.
ArleenDesign
What a beautiful pieces. Thanks for sharing your story..that's amazing!
clubviv
Congrats! It's very inspiring.
Thanks for sharing your story with us.
LoveAtFirstBlush
What an inspiring story. Congratulations on your success!
clothesmindedvintage
Thanks for the inspiration... Your pieces are gorgeous!!!
SoothingCandleStore
Fabulous products & fabulous story. Thanks for the inspiration.
cardinalhouse
Beautiful...was Anthropologie one of the retailers? Congrats!!!
thenucreative
Congratulations! Success inspires success...
I'm currently looking for savvy creatives who've successfully quit their day job to profile in my new book. More details @ http://bit.ly/gxgbB
xxx
Monique Van Dijk
sevenwestdesigns
Great inspiration for all of us who are trying to sell our work and support our families, thank you
twokidsstudio
wow! you have unique accessories! thank you for sharing your story.
CavemanPottery
I loved reading your story and all of your jewelry is beautiful. I found your "honest and open" advise to be very helpful and inspirational. I wish you much continued success!
AubergineCat
Amazing and beautiful work! I definitely can identify with the feeling of knowing what you want or having an idea in your head, but not being able to find it!
jiltedjewels
Your work is beautiful and I loved reading your story. It was inspirational.
Thanks so much for sharing.
multitasker1999
your story is very inspirational. thinking about taking a leapa and trusting myself. you gave a push
onegarnetgirl
LOVE that you took the risk- and that we are lucky enough to see your work here on ETSY. Your work is outstanding, and soooooooo crave worthy!
jenhough
I really enjoy how supportive this community is! I cant believe etsy wont run for public office.
FabFindsVintage
It's great to see that someone is literally "Living" their "Passion"!!
wrapcycle
Extremely interesting story. I quit my job less than 2 months and couldn't be happier. I'm glad I'm not the only one who doesn't quite "get" Twitter. I'm tweeting but not exactly sure why...
thefrenchfleashop
Love your jewelry! Thanks for the good advice on starting out on Etsy.
HandMadeBling
So inspiring, I am basically doing the same aside from a small part time job that only pays my daughters tuition, otherwise I am selling my jewelry creations on etsy and through word of mouth and things are just starting to take off.
risabeads
Thanks for sharing such an inspiring story. Courtney, your jewelry is beautiful. It's refreshing to see something so different and to hear about someone who is doing what she loves.
lovinglymadecards
I love your pieces and what an inspiring story. Very unique; wish you much success in your craft.
KJoannRussell
Inspiring story. Thanks, I admire your gutsyness. Don't know if that is a bonafide word, but you get the idea.
TuscanBlooms
WOW I LOVE IT!!!!!!!!!!!!!!!!!!!!
BEAUTIFUL WORK~!!!!!!!!!!!!!!!!!!!!!!!!!!
NYC vendors rock.... I'm glad you're doing so well!!!!!!!!
SepiaSmiles
I genuinely love your stuff and congratulations on doing what you love full time!
laura1953
A main stumbling block for me is health/dental insurance. If I quit my day job, it will become a significant monthly expense. (As is the case for many others in my position!)
Do you know of any insurance companies that cater to small business owners or craftspeople/artists? Your input would be greatly appreciated!
Thanks, and best of success and happiness in your work!
Laura
r2swanger
Your jewelry is fabulous! I live in the middle of a cow field and going to town means donning a clean t-shirt, but if I lived where I could wear it, I would own every one of your pieces!
Ruth Ann
GIMANA
Great pieces! I think I love your story the most, but your jewelry is worthy of celebrity status. Hey, do you think metropolitan areas will start like a "metropolitan walk of fame" for jewelers? You would be one of them.






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