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Story by
marymary
Published on March 9, 2009 in Spotlight |
Photo by |
This week I'm bringing you an incredible twist on our regular Quit Your Day Job feature. The story below not only outlines the success Etsy helped bring Suzanne, the Scottish artist behind gorjuss, but it also focuses on the story of her husband, Grant. He was recently able to leave his day job to help with the growing success and management of Suzanne's newfound business. I think you'll be as touched as I was to read this inspiring story of a husband and wife team working together and finding success.
In Grant's words:
On October 6th, 2005 Suzanne followed a link from another artist's website that led her to Etsy, a chance discovery that made a huge difference in the marketing of her artwork. At the time, I had no idea that it would have any bearing on MY life or working day. I was a hardworking husband of an artist. I worked all hours to support her and our family to be able to live the life we wanted. Etsy was a step for Suzanne to change all our lives forever.
Etsy was new, exciting, and more importantly, the community was warm and welcoming. Suzanne's original artworks, prints and products sold quicker than she could make them, and it was clear that it deserved a lot more attention than we had the time to give.
We made changes to our way of working by getting a professional printer to produce the highest quality prints and products we could, and we have never settled for the cheapest options since. I became more involved in the printing and production process with my experience in IT from my day job. Yet I still had a lot of new skills to learn, as trimming is not as easy as it looks. Through hard work and necessity, I consider myself accomplished at what I do, which complements Suzanne's artwork. It grew until I had no choice but to make that leap of faith. Yes, I quit my day job!

When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
At first, I was only really helping out when required, but due to some health issues with Suzanne, it was clear that I needed to be able to run the shop fully at a moment's notice. This was a great thing, as it meant we could share the running of the shop and I thought of it like a way to earn some extra funds for fun things. Fortunately, it did far more than that and things have changed so much since then.
How long had you been on Etsy before taking the plunge into selling full time? What made you decide to do so?
We had been on Etsy for a year, and things were getting busier and busier, but all the time my day job was getting more and more demanding. I would often find myself and Suzanne up past midnight printing and packaging the previous day's orders and getting ready for my next day's work. It was clear that something had to give or I would end up in hospital with exhaustion. With my day job becoming less and less enjoyable, I made the decision to quit while in a hotel in Ireland doing a thankless job for the company. It was the scariest moment. Once the letter was sent, the relief was unimaginable.
How did you originally get into making prints?
Quite simply put, we ordered batches of prints from all kinds of places. Some were good, others not so good. The end result was a pile of boxes, which held prints that never sold. We took the bold move to print to order, or as I like to say, we make all prints fresh and seal them at the time of printing so they reach you in their freshest form. (Not quite foil wrapped, but you get my meaning.) This meant we could send orders out within 24 hours and didn't have to worry about stock levels, and the quality was fully under our control.
I leave the design and arty bits to Suzanne, but I am developing an eye for her talent... I rather simplistically state that Suzanne does the coloring in, and I do the cutting out.
Did you do anything to prepare ahead of time?
To be honest, this was the biggest sticking point of quitting the day job. We had no safety net at all, but all it takes is a leap of faith and the dedication to put the effort in. If you sit back, the sales drop and the panic begins, but when you put the hours in, the rewards are huge. The only guarantee you have is the one you make to yourself to work hard. "Self employed" does mean "self distracted" — as in, three months perfecting Guitar Hero — but it is also important to re-arrange the way you work so that you do have fun. The more you put in, the more you get back, but having fun is key.
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
The biggest marketing skill is to talk to people and show them what you have. If you believe in your products and are enthusiastic about them, people feel the same about you and your items. The more people that talk about you, the more potential sales you have. We also decided that quality and, what I call, "LOW RISK" purchases were the key to success. A LOW RISK purchase is the way that your customers can be sure than even when the worst situations arise (delivery issues or damages) that their investment is safe and that they are always guaranteed a replacement or refund. Also never be squeamish about promotional items...
What have you found to be an unsuccessful promotion?
Paid advertising in magazines: it only seems to generate other magazines offering you more advertising, but frankly it gets your name out there to the public.
Walk us through what a typical workday might entail.
- For me, it's gather the printed orders, head off to the printer.
- Set it all and print them all off, they print on the roll, so they need trimming too!
- Then I take them back to Suzanne for her to title and sign them.
- I then bag them up, then package them, and print the stamps online (we use Royal Mail's Smartstamp, which is brilliant).
- Then all the packages head off to the post office (it's on the same street as us ... so it's walking distance) and back to check on more orders.
- I don't usually answer convo's/emails unless Suzanne is having a really bad day (she suffered a spine injury last year!).
What do you enjoy most about not having a day job? Is there anything you miss?
My day job was very much a field based role. I had very little contact with other work colleagues other than special occasions, so I don't miss much about the job. Now, I enjoy being able to do the RIGHT thing, rather than meeting some procedure. I love being in charge of my customers' experience.
If you could go back in time, what advice would you give yourself, knowing what you know now?
I would probably stop myself taking so long to get out of the day job!
What goals do you wish to accomplish in the coming year for your Etsy business?
We have lots of possible changes coming up, like becoming a ltd company. I hope to expand our product range further; the more choice, the better it is for customers.
Is there anything else you'd like to share?
If you're thinking about quitting your day job in these times of economic chaos, just remember: unless you really upset yourself, you are guaranteed not to be made redundant. It's a pretty secure job. The harder you work, and the harder you focus on success, the sooner you realize that your living is very much within your own reach. My father always said, "Work to Live... Don't live to work."
Please join Grant for his follow-up Question and Answer session this Tuesday, March 10th, 2009 at 2:30pm EST in the Auditorium room of the Virtual Labs (the VL schedule is magically in your local time). See you there!
You can find some of our previous Quit Your Day Job posts here.
203 comments Login to add your own!
Ryanplz
like always, very inspiring. thanks for sharing.
best of luck to you, Suzanne.
AmandaSainsbury
I love gorjuss and brilliant interview :) Congratulations!
heidiburton
Thank you for sharing, and congrats to both of you, inspiring article!
FirstLove
Really loved the honest way Grant shared his and Suzanne's story! I have often had doubts of whether I can make my etsy shop a profitable "full time" job along with homeschooling my 11 yr son...this article really has inspired me to keep up with it!! I've seen such wonderful growth in him just from involving him more with the jobs of doing the photography and promotional cards.
I wish Grant and Suzanne much success!!!
punkybunny300
I've been an admirer of gorjuss artwork for awhile! It's great to hear their story! Thanks for sharing it!
rubywren29
Wow! I've loved Gorjuss since discovering her work on Deviant Art a few years ago...ironically it's through her work there how I discovered Etsy myself!
Leelinau
So inspiring!! I've admired her work for a while now, great to see her doing so well. ^__^
NanLawson
love gorjuss' work and i love this series. it is always so inspiring!
bisbee25
Thanks for the great article- it was just what I needed after a bummer day at work! Thanks for the inspiration!
lillyella
amazing! My fiance is counting down the days until he, too, can stay home and help with my business. I just can't get enough of these great articles - thanks and good luck to you!
1000beautifulthings
lovely work. i will definitly be back to shop. just <3 your shop.
squareware
Positive and uplifting - just what's needed to offset the barrage of negativity in the media these days! And I loved the twist of the hubby answering the questions - good for you two, you must have a very solid relationship!
Retrogirlgypsyarcade
Congrats on all the success and thank you for the great story.
jewelalchemy
huge success to them! love this series! almost quit my job this morning, I hope to be interviewed soon ;)
not even kidding!
owlbotagain
What a great story! I hope my husband and I are in a similar situation someday! Love gorjuss' shop! :)
MomNMiaQuilts
This has been my favorite article in this "Quit your Day Job" series, hands down. I love gorjuss, and this is a great article! Congrats & best wishes to you guys!!
therainbowroom
well done Suzanne & Grant : )
I totally love your work!!!!!!!!!!
BabbidgePatch
Fabulous ~ congratulations on your successes and enjoyment of fulltime crafting!
Jujie
Wuch a beautiful story and wonderful couple! Congrats on your success :)
misohappi
It's so lovely to see a couple supporting
each other through art! Congratulations.
baconsquarefarm
Oh what a beautiful story and a wonderful couple, congrats on your success and may it continue long into the future. Love your shop too~!
laurabrownart
yay! wonderful, especially your positivity and encouragement about our current economic times. so good to hear, thank you!
foldoutcards
thanks for the inspiration. it really keeps me going and I love hearing about your success. Cheers and all that :o)
Holly aka "foldoutcards"
suebeads
I've loved your stuff for so long - congratulations to you both!
BellaLuna76
Wow! I am inspired. There is nothing better than freedom. Congrats.
RubyStudios
Thank you for sharing your side! Wonderful to see the support you have given and to still see people taking "leaps of faith". Bravo.
gorjuss
HI all,
Its Mr G here (thats my office name).
Thanks for reading my story and being so kind in your comments.
I really think I learned that when you depend on yourself to do work, you can't fail...
ManoCelebrates
what a inspiration, one day may be I can do that too.
thanks for the article.
intrinsicimagination
Thank you! Every one of these articles makes me take another step closer!
OriginalDesignUK
Brill story thanks for sharing and wish you continued success!
ChelleT
Thanks again for such an inspiring article and love story. It's lovely to see how much Grant believed in his Suzanne that he would give up his day job to pursue her dream. just lovely!
hypnoticjewels
great story and beautiful work.. best of luck!!
thanks again for sharing!!
aadeli
Grant, you are amazing! I love your site and Suzanne's art and our chats at blog etc. Bravo for taking this step! I am sure you are a great help to Suzanne. Hugs, Adeline
belaluna
You two are super inspiring! I hope to follow in your shoes one day soon....Beautiful work!
theclassicfarmhouse
These are always so inspiring! Thanks for the great tips and the shared story.
HappyHappyDaisy
What a wonderful story about two amazing people! Thank you so much for sharing your story, Mr. G - it's so great to hear about all the work that goes into making Gorjuss Art so fantastic! You and Suzanne are 2 in a million!
kunklebaby
I love that shop! Thanks for the inspiring article. Way to go!!
pinkkiss
Thank you so much for the inspiration! I am in the procrss of quitting my day job and I really love reading these stories:)
ElkeHutchens
Thank you for sharing, I am a new member and any information is very helpful. Continued success and joy in your endeavors.
Elke
gretchenmist
very happy story, and great products. congrats on making it to this stage, and good luck with the future :)
IcingOnTheCupcake
I've admired your work for a long time! Congrats to both of you on your success!
fibreartey
Oh, thanks, I needed to hear that! I'm on the verge...actually have no day job 2 quit, but I could stop doing applications & sit down & do art in a heartbeat. Thing is, I'll do it anyway, the art, what's missing is the paid part. Etsy feel so cozy, I am not afraid, I am not afraid (lather, rinse, repeat!)
judemcconkey
Your story and others like them really inspire me.. thanks for sharing it with us :)
christmaslover1
Grant, I think this is absolutly wonderful and wish you and Suzanne the best of luck in all you do!
thank you for sharing your experiance with etsy and a piece of you daily life
smiles
christy
Ü
KarenHarries
Grant, well done! I have always loved your lovely wifes work and she has inspired me greatly, now you are too. Thank you and all the best!
Suzanne, hope you get through this injury quickly. I suffer with chronic fatigue so know what its like when you can't give your creativity your all. Every day is different, so live your best life each day as it comes. Take care, Karen Harries
dragonhouseofyuen
very interesting indeed - especially from the hubbies point of view!!
and so good that etsy has been a success for you both, that is so nice that it keeps families together,
wishing you both even more success and more ideas and more customers!
best wishes, Annette (Edinburgh!)
SavageArtworks
Inspirational!
not to mention one of my favourite artists.
7ravensChioke
Thanks for the great story! I'm just at the beginning of that journey myself. I'm on my own, so will have to do everything myself, but am still looking forward to working at home again. All the best to you both!
MuZzMelon
Wow, that's amazing. It makes me happy! I'm really glad and pleasantly surprised that you could quit your day job to do something like this. ^^
rejenerate
What a great team and gorgeous art.
I hope my hubby doesn't read this or he will be pressuring me to sell more handbags so that he can spend the day playing guitar hero...I mean packing orders :)
MuKee
I feel inspired. I don't have a job at the moment so I'm going all out to try and get this etsy thing to save me!
reneeandriole
That was a great success story, very inspiring...thanks! I love the shop as well!
vintagemaison
As a newbe, it's great for me to hear such a successful story - good luck to both of them!
bunnyboutique
I'm so inspired. So wonderful to see a whole family benifiting from etsy.
gorjuss
Rejenerate, I am soo close to beating the hard level!!
Erm I mean I've just finished making todays orders... *cough cough*
ClareBears
Such a great thing to hear about an artist in the UK. I shall have to keep on going, with the shop and Guitar Hero!
Wishing you all the best!
pouch
I bought a Gorjuss print for my niece at Christmas, she loved it.
It's so nice to read the articles about the people behind the shop-front, a very inspiring story, best of luck to both of you :)
bridgemanstudios
wishing you both continued happiness and success! thanks for sharing
TheNebulousKingdom
congratulations you both, and warm hugs to Suzanne :)
PALEOLOCHIC
Thank you for sharing your story, there is so much love between lines! I love this section, it's so inspiring
LindseysRetreat
Thank you for such an inspiring post. My husband is trying to start his own blacksmith job. This reminds me to believe it's possible.
AliBaliJewellery
great to read about the success of a fellow Scot! I love Gorjuss's work!!
gemheaven
I'm a huge fan and it was great to read the interview ~ very inspiring :))
babyjewlz
Absolutely love your items!!! The drawings are adorable. This article is very inspirational. I will definitely keep plugging away on my own shop. Thank you very much for your useful tips.
TheCraftyRagamuffin
I'm always so happy to hear of supportive husband and wife teams. I know I couldn't do what I'm doing without the encouragement (financially and emotionally) of my husband. Kudos to creative couples!
Clairem75
urgh...wish i could quit my day job!
lovely story, well done you guys!
Awww i remember the oldie days pre Etsy (now i'm showing my age! lol)...you've come a long way baby ;)
SkyDreams
Beautiful work and a great story!
Wish you continued success and happiness.
It is great to work together with the other half;)
pinpinn
Three cheers for awesome peers!! You have some wisdom there ^_^ Best of luck and speedy recoveries all around.
FluteTeacher
Great story! I love reading these. Thanks for the comments about hard work paying off...I'm encouraged.
aprilfoss
VERY cute shop! Congratulations, I wish you continued success:)
tunkel
nice story- my husband and are also both "quit your day job" stories and i love to hear of folks success in doing so- best of luck!
elisasherejewelry
Love the story! This is definitely my favorite feature on Etsy.
CyberMoon
It's really great to read such inspirational stories like this!
jclange
What an awesome interview! I always love the "Quit your day job" articles!
boltsandbots
Wow, bravo! Truly, this is one of the best QYDJ stories I've read. Wonderfully inspiring and just a touching story. =D Keep up the amazing work!
Jenifersfamilyjewels
This is such a wonderfully inspiring story!! Thank you marymary for sharing it with us!!!
amandasaurus
This was an awesome and inspiring artical. Hopefully my baby apparel store here on etsy will allow me to quit my day job some day!
thestapeliacompany
Love this! And I love that store. I like hearing about successful folks on Etsy. :)
fairchilddesigns
oh I love gorjuss's shop!!! It's awesome to read about the success that is following their shop and hard work. Congratulations!
laralewis
this is my favorite feature, and this one definitely did not disappoint. beautiful story...thank you for sharing!!
moonmum
gorjuss was the very first seller i hearted when i joined Etsy... so wonderful to read a little history and the success behind the art!
BLSkerk
Its wonderful to see that you two are on the same page as a couple, supporting each other and creating a success together!
LisaCoutts
So inspiring! Well done and all the best for your continued success.
2ReVert
great story, I love reading these! Thanks so much Mary for bringing us another great one! Congrats to Grant for taking the leap and loving in :)
MyDearest
I think this was the most inpirational yet! Having lost his job recently, my hubby is able to focus on his freelance graphic design and I have to keep telling myself 'it's a good thing...don't panic' and reading this article really helped put things in perspective.
What a great story of a beautiful partnership! Thanks and congrats!
citydetails
This truly was a great article and wonderful life story. And a love story as well. Best of luck to both of you!!
NAKPUNAR
I very like your drawings! And thanks for sharing your story with us!
skgart
Thank you so much for sharing. I wish you both health and success.
StudioSeventySeven
I had to pause reading the article to take a look at Suzanne's work, and have to say I love it!
Congratulations to you both, a great story and as a newbie here it is great to see others succeed.
urbanbead
I love reading these! Wonderful, inspiring story, best of luck to you!
buffalosisters
I love the way that you are making something that resembles you so closely. She is beautiful.
Sahayer
i am really impressed and inspired
i always wanted to open a shop of my own and quit my current job, however i am afraid of taking the risk..
one day hopfuly i become like you :)
Best of luck!
SH
juneshin
What a great interview, and I've always loved your shop! Thanks for sharing!
soapsrus
What an awesome job! I would quite my day job too...hehe
Your story was very inspiring. Thanks for sharing!
Best of luck to you both... : )
acanthusjd
Great to see fellow Scots doing so well on Etsy.
I can't wait to appoint my husband as Postman and Head of IT department.
He's limbering up in the wings, but after only 18 sales, he may just have to keep working in the Corporate world for a tad longer!
Cheers from Scotland
MarieTHarrisStudio
What a wonderful story. I just found Etsy and have just started putting my art on this site this month. So far, no one has found me, but I'm hoping they will so I will get a few hearts possted.
quirkycreatures
Great story and very cute products. I sure hope my husband can quit his teaching job as well one day and commit himself to his amazing music and to helping
me with my overwhelming orders.So far though I haven't sold one thing.. I joined last Oct. I admit I didn't do much promotion ,so there's still hope to get better results
once I do. Thanks for all your tips and Cheers to your continued success on etsy and beyond.
Artwolf
I've followed Suzannes progress since I joined Etsy as shes UK too, other end of it though : ). It was great to see her name, and read about how this great partnership is doing so well, and I really enjoyed this article, very inspiring, and helpful. Lindax
fireapple
Great story and an inspiration! It was from following Suzannes work on Devaintart that also led me to set up shop here on Etsy..Good luck to you both
adorebynat
Always fond of gorjuss. It's just adorable! Congrats on your success.
yalipaz
This is such a great article! I learned so much, it is such an inspiration. Thank you so much and congratulations on your success.
raynebair
This is the kind of success I dream of. Especially now that I have a child, because it would allow me more time to spend with her.
HandmadeByAlison
What a great story...I wish you both continuing success (and am more than a little envious - I am not ready to "take the plunge" yet, but you never know...)
Demonsterative
Suzanne's art work has been an inspiration. Now your story fills my dreams as well as the incredible imagery :D
MeredithHiltDesigns
So much talent - such beautiful illustrations! Thank you so much for the inspiration. I just love happy endings!
UKCaz
Great interview. I agree working for yourself is the hardest but you reap the rewards.
I love Suzanne's work, and cannot stop ordering myself new stuff. Cannot wait to see what new items you have coming for us.
Thanks
calicodaisy
Lovely success story! It's nice to hear it from the "other's" point of view.
Fantasticfigments
This is a great story I love reading these and this one was VERY inspirational! Good Luck I am sure you both will do wonderful things :)
Smooches
Steph
KnitTwits
I love Gorjuss's work...well done to you both. Very inspiring and good to see someone from Glasgow/Scotland :O)
Lorna x
MyCountryHouseLife
What a great story of life... I love this style of art, Suzanne's work must give her great pleasure!
Inspirational.
AzitasSurprises
wow! great story. i saw your shop for the first time a week ago and i love it!





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