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Story by
julipbags,
marymary
Published on September 21, 2009 in Spotlight |
Photo by |
Amby, the self proclaimed Type A personality behind JulipBags, has been able to successfully quit her day job in the mental health field to focus all of her energy on her bag business, which is now bringing home the bacon. After finding herself at a point where she could either dial back on her Etsy business or quit her day job in order to fuel its budding growth, she made the decision to become her own boss. Keep reading to find out why Amby takes being her own boss seriously, how she filed for a utility patent and why buying a BlackBerry has been one of her best business moves to date.
Come on by and chat with her Wednesday, September 23 at 4 p.m. ET in Etsy's Virtual Labs.
How did you originally get into the business of making things?
I’ve been making things for fun and gifts for as long as I can remember, but my first creative business was when I started my own wedding photography business seven years ago while also working a full-time day job. I loved the work, but eventually it was too exhausting to work full time during the week and then shoot a wedding all day Saturday and sometimes Sunday too. I couldn’t do both, and at that time, the day job took precedence.
I started Julip Bags just over two years ago when I made a Roman shade for our living room window and remembered how much I LOVED to sew, then discovering how many gorgeous fabrics are out there now! I love bags and purses and already had quite the knitting bag collection, so it was a logical next step. I found out about Etsy from all the reviews on Lime & Violet’s podcast, checked it out, and discovered what a wonderful platform it was for an online crafty business.
When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
Honestly, not at first. My husband JP is a chef, and I was working 9-5 in the mental health field. We don’t have kids, so it started more as a way to keep busy since we had such opposite schedules, and to provide a little extra spending money. I was genuinely shocked when I sold my first bag just a couple of days after opening up my shop. I was also very attached to the security of a steady paycheck...the idea of not being able to pay the bills is a sure-fire way to send me into a full-on freak out.
Did you do anything to prepare ahead of time?
I didn’t really do anything that I hadn’t been doing all along. I had a DBA (Doing Business As) and sales tax license from the start, and I do my own bookkeeping with Quickbooks. I’ve treated Julip Bags like a business from the beginning, even if it was a part-time one. When I did start having “Wow, I would love to do JUST THIS full time!” thoughts, I bought a BlackBerry, and it’s absolutely the best business investment I’ve ever made, right on up there with my laser printer! With an online business in a global economy, people want responsiveness from a seller or else they’ll go elsewhere. With my BlackBerry, I’m immediately notified of all new sales, Convos, and emails. If I’m not at home, I can respond from my BlackBerry so I often have people comment on how quickly I respond to inquiries. I also have my own dedicated working area; for a while I had my workspace in our kitchen, but then I took over our larger guest room so now I have physical boundaries to contain the chaos.

I actually quit my day job at the dumbest possible moment from a logical standpoint. We live in Metro Detroit, my husband had been unemployed for several months and had just taken a new job with a significant pay cut. My day job was bringing in the majority of our income AND our health insurance AND was fairly secure in a very insecure economy. I had come to the point where I could either do Julip Bags full time or back off it, because I had reached my limit juggling both at once. At that time, I’d invested so much in bringing Julip Bags to where it was, I couldn’t imagine scaling back. So I took a deep breath, gave notice to my boss, bought a bottle of champagne and went home to give JP the final word. He was incredibly supportive although I know he probably questioned my sanity more than once, and my family and friends are the greatest support system anyone could ask for. There is no way I would be where I am without their unwavering cheerleading and support, and I will never be able to thank them enough!
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
I have to be completely honest, I owe so much to the knitting community, it’s very interconnected and online-savvy. You can make or break a business on word of mouth alone, between knitting groups, blogs, podcasts, online forums, and now Ravelry. It’s an incredibly supportive worldwide group that supports and nurtures, one that other mediums don’t necessarily have.
My most effective promotion, marketing, and advertising has been through Ravelry, hands-down. The only paid advertising I do is through Ravelry, I have a fan group there, and it’s an incredible gateway for real-time feedback, suggestions from my customers, questions, etc. I also have a Facebook fan page since Ravelry can only be accessed by members at this time.
My main advice to others is to be confident in yourself; when people ask what I do for a living, I don’t dither about “Oh, I have my own business,” I confidently tell them that I’m a bag designer and then go on to explain from there. I always carry an example of my work, have business cards and don’t hesitate to hand them out, as do my friends and family. Being shy about tooting your own horn will not make sales, you have to be willing to do the legwork to get your name out there. I would also suggest that you try to diversify and stay keenly aware of customers’ needs while staying true to your vision for your business…in my knitting bag shop I have dog poop bags! Designer bags for poop! But they’re one of my customers’ favorites!
What have you found to be an unsuccessful promotion?
I’m on Twitter now, but I don’t think I have enough interesting things to post to really garner a following. I’d just rather read other people’s Tweets. I also used to give donations for contests, giveaways and doorprizes for anyone who approached me, but I’ve learned to review these requests with a critical eye and ask myself if it will actually benefit my business. Sometimes they’re totally worth it, sometimes I know it would be smarter to list that bag for sale in the shop than to give it away.
Walk us through your typical workday.
- I normally wake up around 8 a.m.; I do my blog-surfing, emailing, and other quiet stuff before JP wakes up. While he takes our two Jack Russells for a walk and gets ready for work, I’ll start packing up any orders that came in overnight.
- After he leaves for work around 12:30, I head down to the post office, come back home, put Pandora on the computer and really buckle down to work. I try to make bags a day ahead of listing, so first I’ll take photographs outside in my light tent and list items.
- Then I’ll start making new bags, and that keeps me busy for the rest of the afternoon. Our Russells wake up and start demanding playtime around 5 p.m., so I’ll stop for dinner and try to either take them for a walk or play ball in the backyard.
- After that I usually pop a movie into my laptop and finish up the bags for the day. I wish I could say that I drop work when JP gets home between 9:30-11, but oftentimes I’m still working while he relaxes after his day.
- When I first started doing Julip Bags as my full-time job, I planned to take off Mondays and Tuesdays with JP, but that has definitely not happened. I don’t have any set days off now, but if I’m genuinely in need of a break, I don’t feel bad about catching up on business necessities and then kicking back to knit or going out for sushi and martinis with friends. Letting go of my Type A personality guilt for taking time off has been hard, but I know I need it to be productive and creative.
What do you enjoy most about not having a day job? Is there anything you miss?
Aside from being my own boss (and who doesn’t dream of that?!?), I like that the buck stops with me. I call myself the Owner, Chief Creative Officer, and Chief Grunt because ultimately the success or failure of my business is up to me. Not my supervisor, not my lazy coworker, ME. So many people have told me that I need to hire help, but I would never be able to truly relax without being completely in control of every aspect of my business and knowing that it’s all up to my standards. And yes, I’m a control freak, but I’m okay with that.
What's the hardest part about running your own business?
The main thing is the lack of a guaranteed paycheck and health insurance. We just found out that it will cost too much to add me to JP’s insurance through his job, so I’ll be paying to self-insure. It’s tough, but it’s doable as long as you have a written budget and stick to it. Additionally, it’s ALL up to you, even if you’re exhausted or sick or dealing with crises in your personal life, you still have to make your product, market it, provide customer service, etc. if you want to continue to sell. Not having someone to lean on for nitty-gritty help is the flipside to being your own boss!
If you could go back in time, what advice would you give yourself? What advice would you give someone else?
I would have stockpiled a lot more money! Although, in retrospect, if I’d waited until I genuinely felt that I could take the plunge, I never would have done it! My advice is to always treat it like a business, even when facing that reality is big or scary or uncomfortable. Just a couple of months after quitting my day job, I found myself in the position of hiring an intellectual property attorney and filing for a utility patent. Talk about WHOA! My friends and family pay full price when they buy a bag. I don’t answer the home phone, do laundry, or wear my pajamas while I’m working. This IS my full-time job now, and I treat it as such.
Don’t be afraid to form collaborations with other Etsy artisans! I have a blog with two friends called The Boss Knits about the ups and downs of indiepreneurship. Also, get out of the house…working from home can be very isolating and lonely, so be sure to recognize when you need to get out of the grind and be around real people! It will re-energize you and give you that deep breath of fresh air that you need!

What goals do you wish to accomplish in the coming year for your Etsy business?
I really want to start doing craft shows regularly, I’ve already taken a step in that direction for the holiday season. Other than that, I’d just love to keep coming up with new designs and providing the best customer service I possibly can! I’m blessed with a very loyal customer base, and I want to make sure I live up to their expectations!
Is there anything else you'd like to share?
Always take your business seriously, because if YOU don’t, no one else will. But at the same time, don’t forget that YOU are the living breathing heartbeat of your business and take care of yourself accordingly! And finally, don’t lose sight of why you quit your day job in the first place…it’s so unbelievably rewarding that I can’t even imagine going back to the corporate grind!
Thanks to Amby for sharing her story. Have your own questions to ask? Come on by and chat with her Wednesday, September 23 at 5 p.m. ET in Etsy's Virtual Labs. You can see some of Amby's beautiful work in the Related Items. Check out previous Quit Your Day Job posts here.
| Tags | Bags and Purses, Detroit, doggie bags, full-time, julipbags, Julip Bags, knitting bags, Michigan, Quit Your Day Job, Ravelry, sellers, selling, Spotlight, SPOTLIGHT, workflow, working |
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229 comments Login to add your own!
LuminousDreamDesigns
Great interview! Thank you for sharing your tips and experiences!
mazedasastoat
Love the dog poop bags, no need to feel ashamed carrying one of those around!
Wishing you continued success for the future, as well as little more quality time to spend with JP & the dogs!
BabbidgePatch
Wonderful ~ so nice to meet you, Amby! Thanks for sharing your story ~ continued success to you!
nuevodesigns
Thanks for sharing your story. It's great to hear your experience. It's inspiring for me as I am new to Etsy.
LoellaMedina
I loved reading your story! Thank you for sharing with us. Best of luck!
LoellaMedina
I loved reading your story! Thank you for sharing with us. Best of luck!
beautifulbridget
Excellent story!! Thanks for sharing it with everyone and best of luck!!
SewnNatural
your enthusiasm for what you do and what you craft shows through :) thanks for sharing
HarrietsHaven
Good job Amby! I love the dog-walking bags....clever, and cute!
DreamzBoutique
WOW lovely items..
check this one and you will love it
http://www.etsy.com/view_listing.php?...
ChloesRuffleButt
Thanks for sharing! You do great work. Congrats on your success!
specialknz
Thankyou for your inspiring interview, your comment about 'taking your business seriously bc if you dont noone else will' rings very true with me!
theferngate
You are an inspiration to me! What courage!! Thanks for sharing your story.
VixVintage
Thank you Amby, I enjoyed reading this. I too quit my day job to go at it full time, I have not looked back once.
1beadweaver
It is great to hear another Etsy person share their journey. Thanks!
PurseParts
What a great inspiration and a beautiful product! I love your patterns! Congratulations to you!
twcreations09
I think do what we love full time is what alot of us dream of. It is great to hear these success stories. Love the bags! Thanks for the inspiration!
suzybluebijoux
Lovely story - loving what you do - here's to your continues success xxx
aprilfoss
GREAT story!!! Congratulations on all your success and best wishes for the contiued success!!
violavintage
I love your bags and really enjoyed reading your story.
It is inspiring to see how someone has achieved what I am working towards.
Well done!!
CheekyLemur
Reassuring to know that it can be done. Wish you all the luck.
KIMMSMITH
A great inspiring story, I wish you lots of success for the future too!
That70sShoppe
Wow, always great inspiration to hear about how others have made their businesses successful. Keep the stories coming.
kjaerpedersen
Merci... just returning from Paris and need some inspiration to pay off this big bill... I thank you....
MinceCo
it's always an inspiration to hear these stories, thanks and well done
PipocaHandmade
Lovely article and totes! I love the cute sign on your door!
lulumoon
Inspiring and practical! Good advice, and great bags! Thank you!
thestorageroom
Great article and I love the Dog Poop Bags. I think I need one. It would be a great for my 3 dog household and a bonus of supporting a fellow Metro Detroiter.
Lolavintage
Inspiring, and so creative! I love that you're a fellow Mitten State gal too! :)
reddogknits
How awesome are you! Greats shots and great interview! Well done!
beadsandbits
Lovely bags from a lovely seller! Keep up the good work, and thanks for another inspirational story!!
missprettyperfect
That was a great, quick read that inspired my socks off!
CuddleBuggComforts
This article made my day! It gave me some energy to go to "work". I love the tips and the final product packaging. Absolutely lovely! Thanks.
mamaerikaevan
Love the bags. The story is so inspiring!! Now I feel full of hope! Thank you!!
bhangtiez
What great advice & a great story! Thanks for sharing & keep up the amazing work! U'r pups r cuties!
LittleCritters00
very uplifting story. I really hope to get there one day. I have alot of the same fabrics. Great taste
RedeemedVintage
You're an inspiration! Thank you for sharing your story.
fancibags
I am so proud of you...I hope that I will be able to do the same ting...wish me luck!
luckystitches
That was a great interview. Really helpful, insightful and inspirational. Thank you!
thedifferentdrummer
Good for you. I am hoping that my sales will pick up and I'm just learning to navigate through etsy and all it has to offer.
theweddingcontessa
I love your leap of faith! It takes courage to believe in your talents and to pour all your energy into making it successful. Way to go!
misohappi
congratulations amby! your story gives me much hope
& encouragement. thanks.
robinmcneil
I'm also from the metro Detroit area and enjoyed your Etsy success story. I think that your bag designs are wonderful.
spacejam
i love reading these articles. Congratulations and best of luck to you =)
jenniferlynnstudio
Nothing like some inspiration to get the day started..Good luck and much success to you, Amby!!!
chocolatecreative
Well done!! And thanks for this article, I am hoping to do the same soon!!
peekboutique
Such great advice. Thank yo so much for sharing your story. Such an inspiring way to start the day! :-)
ThePaperTray
Thanks for sharing your story! I wish you much continued success!
SimpleJoysPaperie
Congratulations on your success.
You have lovely products!
feltonthefly
So nice to meet you, "neighbor"! I'm in Lake Orion. Great story. Inspiring!
CityChicCountryMouse
Thanks for sharing your inspiring story! I hope one day to take the plunge and quit my day job :) Congrats on all of your success!!
FashionTouch
Great Interview! I am always so happy to read about someone who could realize the dream! Thanks for sharing your practicies and glad to know one more Jack Russel Fan:))
SissysArt
What an inspiration! I was laid off from my day job. I have started taking my etsy business more seriously and good things are starting to happen.
SpingirlFiberarts
Congratulations! I have two of your bags (a spindle bag and a sock knitting bag) and I love both of them. Your story is inspiring, especially since I lost my day job last month! BTW, I have a Jack Russell Terror too. They're the best!
girltuesdayjewelry
Very inspirational article! I love these "quit your day job" stories! Love your bags! Best wishes for your continued success!!!
DalkullanJewelry
Enjoyed reading about you and your shop Amby, and wish you continuing success!
KJoannRussell
Thanks for the inspiration and the reminders to stick to the business basics.
GrayFlannelDesign
Very cute bags and loved the interview. Congrats on all your success!
SummerTriangle
Thanks so much, I really enjoyed reading and very good advice :)
Congrats!!
p.s. LOVE the vampire bags! :)
mgmmama
I love the last pic of how you wrap your merchandise. I think nicely done packaging is so important. Love your choices of patterns and fabrics as well!
thefrenchfleashop
You have a great product. Thanks for your good advice and I love your packaging!
SepiaSmiles
Wow!
This is the best 'quit your day job' that I have read!
Packed full of useful advice.
Thanks for sharing with us :)
silverpuss
4 months ago I would have laughed if someone had told me I d have my own shop on Etsy,I am glad I saw this story as it has given me a much needed confidence boost.Thanks for sharing your story and good luck for the future,love,Silverpuss,
ALittleXtraSomething
Thank you so much for sharing! Excellent write up and CONGRATS to you!
Happy Sewing & Happy Sales!
softboiled
Thanks Amby for the Ravelry info. I recently started knitting again, and have finished 2 projects already. I almost forgot how much I doing it. Am excited to join the knitting community!
Photos of my scarf, under wearables/accessories/scarfs
http://www.mimshi.com
Thanks again!
RomanceCatsAndWhimsy
Congratulations Amby on becoming your own boss! That's so exciting. Thank you for your words of wisdom and sharing generously about how you've made selling on etsy your day job. It's really a dream come true.
Furiousdreams
Loved this article- and thanks for saying that you take yourself seriously. Seems to be the biggest hurdle for some folks. Right now I'm craving a Blackberry...
I'll be on my way over there at some point to get a cute doggy poop bag for a girlfriend.
magicwrd
Your interview was very helpful. I intend to put it to good use. I am still trying to figure out how to market my business and you have given me some good ideas. Thanks!
XimisModNest
Awesome, inspirational story! I hope to follow in your foosteps!
Selkiemoonlight
very inspiring advice on taking yourself seriously. thanks very much for sharing your story!
malem
thanks for sharing! I have been my own boss for 20 year now, for illustration, web design and programming, computer art. I just opened a new etsy shop for my glass art! thanks for your advices!!
SilknLightsdesigns
Love your bags and your story. Thanks for sharing,and for all the advice.
sweetiepiesuite
Hi Amby! thanks so much for this great interview! I really enjoyed hearing your inspirational story and can't wait for the day I can be my own boss too!!
Toni M.
Aye4Art
Thank you for sharing your story! I too make bags of a different sort! I love to see someone else who loves to do what I enjoy! I'm just starting the Etsy thing so your tips will be taken to heart!
Robin
itsmythingdesigns
Awesome story! Thanks to ETSY for sharing Amby's tips for success and spotlighting her wonderful creations. I always come away a little wiser when reading about all those talented people out there. PS I really love Amby's Dog Poop Bags. What a great idea!
JustineJustine
thank you for telling your story, its great recognize some things and be helped with other things!!
iamhome
thank you so much for sharing your advice, it is really helpful!
Decadence2artbar
Lovely interview...I assume though that you sell elsewhere besides Etsy? Maybe your own website or at shows?
yaybrand
Thank you for your honesty. Sometimes it's difficult to be positive AND honest at the same time. Though I am still young, I am thinking of starting my own business and this has really inspired me. Thank you.
sunshadow
You create a beautiful product and sounds like you have a great work ethic too - i have a feeling your business will just keep growing :-))
kittybeans
Living the dream! I so home one day I can get there too, and I am working hard to get that!
FabFindsVintage
I respect your FOCUS!! Congrats on having your own business! :)
SecondHandNews
Beautiful Bags. Congratulations on your success. So inspiring!
BizzieLizzie
Lovely bags! I had to self insure for me and Lizzie when I quit my day job - almost a year ago! You can do it girlfriend! Best of luck to ya!!
fancy
very inspiring! My long term goal is to be able to switch to part time at the hospital and focus more on the things I LOVE to do. Your bags are great :)
photocardsbyjimmy
I quit my job a few years ago, and although I have my own business besides my new Etsy business, I like to read stories of those who have done the same thing. Way to go!
BelladonnasJoy
Congratulations on your success and your courage to take the plunge and determination to make it work. You are really an inspiration. Thank you for all your wonderful tips.
51art
Thank you for this. It always helps to hear another person's journey down this road. I agree with you that this is a business. I use a ical to plan out my week to help stay focused (like I used to do when I had a corporate job). Continued success!
monaw
Thank you for sharing - it´s inspiring and your way is a motivation to keep on going with my business.
And by the way: these dog bags are just great - what an idea!
SerendipityVintage
Wow -- you just gave me the kick in the butt to treat my "hobby business" and a real business. Thank you!
LavenderField
I really loved this article. So inspiring! And the bags, of course are beautiful.
ovgilliesdesigns
Gorgeous products & inspirational story! Thanks a lot for sharing!
SweetPeaFabrications
great interview! Love the bags, love the inspiration!
sakuradesu
Great article! I loved reading it! Thanks so much for sharing your experience.
Your work is very pretty.
TerrierTrousers
I am inspired more then ever and enjoyed your interview. I look forward to the lab today too! Congrats!
EmilyBeeHandmade
I'm not surprised you were able to quit your day job. Your bags are beautiful. I can already think of a couple of people I want to gift them to. Congrats on the article.
TatusWelle
I am super encouraged to actually start doing what I really want to do after reading your story!
AprilFranceneDesigns
Thank you for a very inspiring article! I too, live in Metro Detroit and have been in business for one year. I commend you for having the courage to follow your passion. Keep the faith...your bags are beautiful!!
KMSORIGINAL
Very inspiring, thanks for sharing! I wish the same luck to everyone commenting on this article!
EENCArt
Thanks for your inspiring story, good luck with everything and keep making the world more beautiful!
foxette
I'm so glad for you for the success you are having - beautiful bags!. Your story is an inspiration and encouragement! Keep on keeping on, and may you have continued success doing what you love.
kookyhandbags
I have to say...Amby is awesome! I just saw the Virtual Labs and she gave great advice! I think i have learned a few new tricks thanks to Julipbags!
silverWARES
Great bags and such great fabrics. Love the bright colors that cheer you up and make you want to get out just so you can show off your bag!!
StudioMo
Awesome interview. I enjoyed reading and think that your dog poop bags are a super idea! I love all the fabrics you use as well. I wish you continued success. Melissa. :)
unicorncrafts
reading this was therapy! i was freaking out and worrying about all the things you spoke of until i read your interview full of encouragement and advice!! Mahalo~
lauratoal
Great interview very encouraging, as i have just gone part-time in my day job to spend more time working on my etsy shop.
den10studio
Yay, Julipbags to all your success!! Your article made my day and got me thinking "don't give up, I can do this" -so very inspiring. I recently got a Blackberry too and absolutely love it!
pm084
Good luck to you! Reading success stories like yours gives me hope!
RememberMeDesigns09
Thank you for sharing your story! I enjoyed reading it. Good Luck with your future endeavors!
CreationsdeFlorence
Wonderful article. Very inspiring. Love the bags too! Great choice of fabric.
AFlairForPaper
Very inspiring, and beautiful bags (even for us non-knitters). Best of luck!
katieanneclothing
Thank you so much for the inspiring article and beautiful work!
Cheers!
SarahJoyful
I love the shop! Its inspiring to see shop owners doing what they love and making a living at it! Very inspiring!
SewSweetStitches
Great advice! I like the tips for daily routine, I need that!
MyPatternedMind
This was such an inspirational read! I'm currently preparing for a job as a professional in the mental health feild while thoughts of just giving it all up and pursuing my Etsy shop linger in my head :) It's great to see someone in a similiar position have such success. Awesome read!
TuscanBlooms
You are awesome!!!! Great to read about people who love their line of work!!! Your shop looks great and I def may get a poop bag!!!! :)
fibrefelt
Wishing you continued success, & thank-you for all of the tips which will be useful for me as a newcomer. Your interview provides great motivation.
cthings
Congratulations and you make very nice products!! Glad to read about your story. Continued success to you!
PamlicoBee
This just reinforces to me that it can be done. It is so neat when people can quit their day job and not have to work for the man. Your bags are great!!! Thanks for sharing your story.
lmgboutique
Great to hear when others can do it. It gives me hope! Your items are so nice!
2Martha
Great to read your story it gives me a lot of hope and I truly believe that when you feel you're ready for it (anything) you should just do it even if it's not the 'right time' and the universe will support you.
You go girl, your bags are great!
marquina
Beautiful bags! Also, it is very encouraging to hear from someone else in Michigan who is doing their own thing. I'm still recovering from having a baby 10 months ago - I'm 40 - but I hope to be joining you soon in "quitting my day job"! Keep up the great work!!!
jdizaclothingco
I really hope to God that I would be in that position where I don't need to apply for jobs or attend job fairs but where I can actually work full time from home and make enough to be well off!
laura1953
A main stumbling block for me is health/dental insurance. If I quit my day job, it will become a significant monthly expense. (As is the case for many others in my position!)
Do you know of any insurance companies that cater to small business owners or craftspeople/artists? Your input would be greatly appreciated!
Thanks, and best of success and happiness in your work!
Laura
patchlings
I loved your interview...thank you so much for sharing it....you are truly inspirational...especially to a newbie at Etsy....and I adore your bags...they are gorgeous.......





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Beautiful!
by VintageZen
on Etsy Finds Decor: I'...
So much to learn, thank you.
by theglassgecko
on Etsy Success Tips: M...
Lovely finds!
by MelroseFields
on Etsy Finds Decor: I'...
Love it!
by sureynot
on Etsy Finds Decor: I'...
Love the Paper Shakespearian garland! Beautiful Items!
by pinkbeeb0
on Etsy Finds Decor: I'...
Works great!!! Thanks!
by CricketandBear
on Handmade Code: ESell...