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Story by
marymary
Published on October 5, 2009 in Spotlight |
Photo by |
Beon and Candy of leatherprince met online and dated long distance from Singapore and Taiwan before Candy moved to Singapore and the pair married. They have backgrounds in shoe repair and lab work and for a short while Candy helped out repairing shoes with Beon. It wasn't long before they came up with the idea to take the leather stitching skills Beon acquired, pair them with Candy's love for illustration, and develop the business idea for leatherprince. They both feel strongly that they would not be able to make a living selling their leather accessories in Singapore if it weren't for Etsy's global reach, and they plan to keep growing their business in the future.
How did you originally get into the business of making things?
I used to be a cobbler in Singapore working for my father and Candy was a lab assistant in Taiwan before we got married in June 2007, which ended a long distance relationship of three years. We met each other on the Internet, fell in love and got married, and now we run an Internet business together — amazing! Candy moved to Singapore and helped in our cobbler stall but we soon found the shoe repair work to be unsatisfying, as we both wanted to draw cartoons instead. At that time, I was learning leathercraft from our friend Cody. An idea flashed in my head that we would be able to utilize our own illustrated designs with colorful leather and this is how we started leatherprince!
When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
We just thought that we could earn some extra income with our craft, but things became more successful each day. To be frank, we had extra pressure when we started in April of 2008, because our circle of friends and environment are predominantly Chinese-speaking and we decided to sell on an English-speaking site. A big thank you goes to our friend, Ling, who introduced us to Etsy and has helped us a lot along the way to overcome the language barrier and any problems we have faced. After 9 months of handling our shop, we sat down one day to discuss if we wanted to work on leatherprince full time as more than just a hobby.
Did you do anything to prepare ahead of time?
We didn’t really plan too much ahead. We don’t allow ourselves to think about failing on Etsy, we try to stay positive even when sales are slow; we take that time to focus more on our designs and always make new things to keep our shop fresh. There’s a Chinese word that means "fate," which we strongly believe in; we can never know what will happen next but we choose to enjoy what we are doing right now and live happily.
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
We will list a few new items or renew items 5 to 6 times a day or more in different time zones, this method works well for us. We have a blog, Flickr, and Facebook page for our social networking. We enjoy making custom orders, requesting that the buyer name the item for us and write a little story on why they wanted the design — this way, we can have record of why the design was created, particularly if we decide to sell more of the design in our shop. We find this is meaningful to us, using our craft to fulfill someone's needs, and hope we can handle every request. We believe our best marketing is by word of mouth from our customers, family and friends.
What have you found to be an unsuccessful promotion?
We think that every kind of promotion is good, we can never predict when someone will discover our products, so we just do as much promotion as possible.
Walk us through your typical workday.
- Candy wakes up at 6:30 a.m. to take our dog for a walk. She makes breakfast at 8:45 a.m. and I usually wake up at 9 a.m. We turn on the computer and have breakfast together before checking any emails or Convos from the previous evening.
- 9:30 a.m. – 1:30 p.m.: I answer all of our Convos and emails and work in our studio if there are any orders to fill. I'll also work to build up our inventory or work on new designs.
- 1:30 p.m. – 2:30 p.m.: We have lunch and I take our dog for a walk, watch the news and get some rest.
- 2:30 p.m. – 7:30 p.m.: After some rest we go back to the studio to continue working. Candy packs orders if there are any left, then I go to the post office.
- 7:30 p.m. – 11 p.m.: Dinner and family time with our dog, Mao Bao, and our two cats, MoMo and Machi. We stitch our keychains while we watch TV.
- 11 p.m. – 2 a.m.: I surf the Internet, check up on our shop, and play Bejeweled Blitz for a while on Facebook if I have the time (that’s the only game I LOVE to play). Candy will go to bed around midnight and I usually go to bed after 2 a.m.
What do you enjoy most about not having a day job? Is there anything you miss?
We really enjoy being a team, being our own bosses, and having a break anytime we want. We are glad to have each other to share the workload and we brainstorm ways to improve our shop all the time. Sometimes we work alone and it's so lonely! What I miss about my day job is my boss, my dad. He taught me shoe repair skills, as well as most of the hand-stitching methods we use on our items. Thank you, Dad!
If you could go back in time, what advice would you give yourself? What advice would you give someone else?
If we could go back in time, we would do the same thing: start small, work hard, and focus on our designs to make them our own. This is the same advice we would share with others.
What goals do you wish to accomplish in the coming year for your Etsy business?
We hope our business will get better and better in the coming year! We have opened a shop with Candy's twin sister, Yen. She will be helping with our designs (and her own in felt) over at feltprince. We hope she can join us full time soon.
Is there anything else you'd like to share?
We are very grateful to have Etsy to sell our products. If it weren’t for Etsy, we don’t think we could do our leathercraft full time. Thank you very much, Etsy! And thank you to all of our customers! I would also like to thank all of my family in Singapore for their full support and understanding. Thank you!
Thanks to Beon and Candy for sharing their story. You can see some of their beautiful work in the Related Items. Check out previous Quit Your Day Job posts here.
218 comments Login to add your own!
warmnfuzzies
What a cute shop and I love the way your cat and dog seem to be giving each other THE look!
QuiltFinger
Wonderful post! I loved hearing Candy and Beon's story!! Your dachshund keychains are SO cute!!
ParadiseBodyShop
I have been eyeing Leatherprince's shop for so long! Everything is so adorable! I'm so happy they are featured!
BeadsInTheBelfry
awesome!!! I have loved this shop for quite some time. yay!!!! congrats on all your success and I wish you both continued success in this shop and the new one!
SeaFindDesigns
WTG Guys! Great story..... any minute now, that cat is whackin' that pup!
BlueGremlin
LOve you guys for being able to work together for one common goal.....what a great team
delightdesignbiz
Oh my goodness... the designs are FABULOUS!! Off to shop... :-)
japlishdelights
Wonderful team story! You guys have such great product. Congratulations!
warpedLaurie
Wonderful. love seeing triumph , great advise for all. thanks for your story.
moonovermaize
What a fabulous shop and an inspiring story behind it! Thank you so much for sharing :)
amaliarita
You guys are an inspiration to all of us who hope to go full time someday! Great product and great designs!
EpicBones
great story! love the skull design :) sigh...i still haven't gotten to the "quit your job status," but at least i'm working part time now!
aimeesarmoire
Such great items, and what a great story! Congratulations on all your success!
sherrisscentsandsoys
Congrats Beon and Candy! Great story and your items are wonderful too!
maybeads
I love this story! And I've long admired your shop - just wonderful! Congrats on all your success!
pinkytoeclothing
absolutely incredible items and a wonderful story, thanks and congrats!
paramountvintage
what an interesting story. meeting on the internet and getting married seems like the perfect love story for an etsy article!
ps. your leather work is fantastic!
detailsshop
LOVE LOVE LOVE! We love them all, but I(Jill) am partial to my little giraffe keychain! I didn't want to use it cause I didn't want to mess it up and it lived on my desk for months! I couldn't take it anymore and now it goes everywhere with me!
thecluelesscrafter
Glad that you reward your hard work with some rest during the day.
We can't be machines, always working harder and more!
Tias
Leatherprince is one of my favs since day one, I featured them on my blog and am sooo happy they're doing well! keep it up guys! x
ravenwren
Great to hear your story. It definitely makes me love your work even more. I'm also lurking in your shop. Ha ha. Take care guys!
BabbidgePatch
Fabulous story, thank you for sharing your lives with everyone ~ where would we be without the Internet and all the connections!
uncorked
I have loved your shop forever- great to learn more about you guys!
pocketcarnival
Ooh fabulous! Great interview, and such a lovely little story of you guys getting married, hooray!
Jenifersfamilyjewels
I love the couples working together stories!! Makes me happy! Thanks for sharing Mary! :0)
HazelHoney
I totally identify leatherprince by their dauchshund keychain which I totally adore.
Such great items what talent and how wonderful to be able to work together.
zebracakes
This has got to be my favorite "Quit Your Day Job" story! It's so romantic! I LOVE IT!
VerteAdelie
I already loved their items, now I'm glad I know the faces and story behind their shop. How lovely is that first picture with the cat and dog !
LittleGreenSquirrel
The expressions on the cat and dog are priceless! And great story too! :-)
ikabags
Merci beaucoup for sharing Mary...
How beautiful and well done
Great story !
Cheers
piddix
Sweet inspirational story.
And I especially love that it's a non-US story. Something a little different, yet similar as well.
Thanks
BlackStar
Great interview and yep, I'd say that the cat is just about to pop that pooch!
Krystyna81
what a great story - the picture of you working together at the table is priceless! congrats on your great product and continued success :)
WhiteFlagDesigns
How is it I've never seen this shop before? What cool stuff!! :D
aphrodite888
What a great team work!! And a cute product..
Fell in love with Winny the turtle....
2TrickPony
Thanks for the peek into your successful shop. Best of luck in the future!
gotta have the bat...no the panda...
pamwares
i have admired their work for sometime on Etsy. It is unique and fun. I love that this little segment on etsy goes global. Congrats and good luck!
Morado
Very inspiring story! Wish my husband was alil more artistically inclined...hehe congrats guys!
2RavenChicks
Wonderful article! Congratulations to you both on your shop and your marriage. Love the cat and dog in your photo - although kitty's ears look pinned back - perhaps kitty is not happy with the dog? LOL
recycledwares
very nice key chains and pouches. love the designs. good luck on future sales.
pulpsushi
This continues to be my favorite feature in The Storque. What a great story and I'm so glad to see how much you two were able to benefit from Etsy. Congratulations!!
LingGlass
Congratulations to your success, my friend. :-)
Both of you worked so hard to achieve this dream. I'm so proud of you both. Keep up the great work!
onegarnetgirl
What a great story, and such a good way to mix your previous experiences. Working for yourself is DEFINITELY a blast, how awesome that you can do it together!
laralewis
amazing shop and such an inspiring story, thank you for sharing it!! I also have to say that picture is the best...the expressions on the cat and dog's face is priceless! :D
apiecebydenise
Great story and great products!!! Such cute wonderful things, thank you for sharing.
AugustRainSupplyShop
What cute pieces. The love story aspect makes the article even sweeter!
lulumumu
wow! those are adorable - keep up the good work!!
we hope to be like you some day, you make a great team :)
girltuesdayjewelry
Go Leatherprince! What a great story! My favorite part of the interview is this line: "We don’t allow ourselves to think about failing on Etsy." That, and the photo of Candy and Beon with their dog and cat gazing at each other. So cute!
shellsherree
I love the expression on Mao Bao's face! What a sweet couple ~ creative and inspiring. I'm sure Candy and Beon will flourish and prosper.
EyeDesire
Wow, great story and very cute items! Thanks for sharing the story.
nichan
this is very inspiring. I've been told that singapore is a tough place for crafter. People there choose office carreer mostly. this is a very awesome article and add with that 'schedule' detail, it's so great!
bluecitrusart
Very cute shop! But the first picture with the pets
is soooooooooo funny!
sunbasilgarden
So nice to find you. Congratulations on your work and Etsy shop! Really cute designs.
mathildacraft
Amazing! What a wonderful story to hear! I'm so glad you two found each other and make a good team. Your items are certainly to die for! ^^
LinkedAccessories
Great story! I love their handmade goodies, esp. the weener doggy!
MochaCello
Congratulations to both of you! I just bought "Hez" a few days ago. :)
BombusLane
I love your shop name, fits what you do perfectly. I hearted the raccoon, couldn't help not to.
yourorgangrinder
Great Shop, and love their photos! The dog, Mao Bao, is cute!...reminds me of a stall in the city where this lady handmakes the most awesome leather animals...
TheIcelandicWool
They are truly amazing, it's so nice design and work. I love my key chain from them :)
spiderlegz
Such a cute story! This was one of the first shops I noticed when I joined etsy. Such awesome designs!
zerolulu
Congratulations!!! I love your story and it is really encouraging!! Your designs are so cute too~ I love them all!! Keep up :D
AntiqueWings
I usually don't comment on these showcases but this one is inspiring, sweet and have truly unique offerings.
Royalpaca
Wow! really inspirational! I work my art/business with my husband too! There's nothing more pleasant :) We are at our very beginnings, so you guys just gave me a thumbs up !!!
Thanks so much.
Very interesting to hear stories from across the world...
I love this place ;)
BizzieLizzie
Oh, LOVE your stuff! YAYYY - happy to see your interview here! Best of luck going forward!!
QuiteContrary2
wow, beautiful stuff!! and such a great story too- congrats!!
Navare
I love your designs, especially the panda! It is terrific to read an article about an Etsy seller from another part of the world...I love that Etsy is really everywhere!
ColorfulCasual
I love the first picture...their cat seems to be giving their dog an uncertain look, whereas the dog is all innocence.
Awesome stuff, too!
MichelleStudio
Love your story and products. I feel homesick by looking at them. I am from Taiwan originally. :-) Best of luck.
caoimhamarie
i've never seen those on here they're great congratulations guys good luck
violavintage
What a great story and wonderful items.
It is always nice to get to know another etsy success.
myladida
What a great story and unique products! It's also so great to see some international sellers featured in this series! :)
littleANGELboutique
Very inspiring. Love to see success on Etsy. Congrats to Beon & Candy!
FluteTeacher
Thank you for sharing your story! I'm going to go check out your shop now.
jennerator
i have the blue penny the ladybug and the ladybug ipod holder.....love, love, love them
will be keeping leatherprince in mind for christmas presents
VixVintage
Awww, you two are just about as cute as it gets, your key-chains are the bomb and you are living a lot of people's dream. Good for you! I will definitely be buying some of your lovelies for gifts. Hats off to you!
cassidycay
Awesome! Thanks for letting us in your studio! By the way, your dog is so cute!
embellishedlife
One of my favorites, and on my christmas list for stocking stuffers!
congcongdesign
wow.i just went to your etsy shop.so many cute key chains.your busniss very busy also.my etsy shop www.congcongdesign.etsy.com just opening lately.there are my handmade works and chinese Tibet items.hope more and more friend focus asia style item.when i saw your success i have confidence to do my business like you.i live in shanghai china. hope make friends with you.
JulieWebb
Wow! Great work and excellent interview. Thanks for sharin'! :)
RetroGlamorous
Beautiful work!! That Dog & Cat in the first Photo are HILARIOUS!! :P
ShimmeringSky
Congratulations! You do beautiful, detailed, whimsical work that really appeals to me (and lots of others!) - your story is really inspirational and you give great advice ('start small - work HARD'). If you can accomplish all this, I'm sure you can get your kitty and pup to play nice.... ;-)
MiasMunchies
Love their work! I enjoy reading how their day is broken down and what they do :)
inkadinkadoodle
I found your shop a long time ago and just love your work! I hearted you so I can purchase from you some day. Christmas is coming and I think your work would make lovely gifts - congratulations on your shop.
baconsquarefarm
Incredible shop and wonderful story, how they met~ on the net~ turned there love of design-creating into a successful shop on Etsy.
I'm wondering how I missed this lovely shop but they are in my favorites now, Christmas is around the corner~!
Congrats to you both for being able to stay at home and make a living doing what you enjoy~ Your pets are adorable as well. Off to shop~!~!
quesadillaap
BY FAR my favorite quit your day job story! A love story, and a tale of using what you know to do things you love! I feel inspired today.
simplyworn
what a lovely story....keep up the hard work and I wish you both all the best.
sleepypillow
Thanks for sharing your story. You two look so sweet together!
ArtisticIntentions
It's always so inspirational to read these articles - thank you guys so much for sharing! Best of luck in growing your shop even more. I hope to write my own "Quit Your Day Job" article one day! Congratulations!!
SimplySassySupplies
What a great story! Very inspiring..and Love the furry friends!
JeannineRobertsRoyce
October is the 6th anniversary of quiting my day job! So I enjoyed this story immensely. I especially enjoyed their detailed schedule. Would love to hear from others about scheduling time.
DaysLight
Thanks for sharing your life story as well as your Esty story - inspiring!
breadandroses
This is the best Quit Your Day Job feature to date. Congratulations to Beon & Candy! Happy to hear about artists in other countries, so bring us more.
Thank you for the words of wisdom:
"we can never know what will happen next but we choose to enjoy what we are doing right now and live happily".
BeautifulSoaps
Very nice article, you two work so great side by side! I think that would be my biggest obstacle :-) Love the look on kitty's face!
empressjade
That snarly ginger kitty caught my eye.... poor doggy looks like he's gonna get it! Super cute handmade items in this shop, thanks for featuring a great husband and wife team!
dragonhouseofyuen
what a wonderful couple of people - such a great interview Beon - and Candy!!
so real and so meaningful and I sat here reading it with a smile on my face :)
ps I love your gorgeous dog MaoBao who is looking so lovingly at one of your cats - who seems to have their ears pinned back! (perhaps they are not friends??)
thank you and to your continued success on etsy and in life!
houseofeden
items are cute! love how the cat is staring the dog down in the featured pic of you both! :) the cat looks upset...i love your cat and dog! :)
imnotyrbabe
What a lovely couple! Love your work..all lovely ^^ Thank for sharing ^^
kirkus
i adore products! thanks for sharing your wonderful story with us! :)
asianartjewels
Thanks for sharing your inspiring story! I'm from Singapore too... Hope I can be like you too! :)
mulch
What a great story!
THANK YOU ETSY FOR GIVING US A GREAT PLATFORM TO SHOWCASE WHAT WE LOVE TO DO.
aprilfoss
What a sweet story:) I LOVE how you are a husband and wife team. I can't imagine my husband sewing:) I have had him stuff some owls for me tough;)
Congratulations and best wishes!
leatherprince
Thank you to everyone who read our article and leave us comments, we are glad to have the chance to share our story in Etsy, thank you...Mary.
Knottywoodart
Congratulations to you both!!
We love your your items... Thank You!
Doug and Sandra Larson
psitsinthedetails
i bought a few of your items last year and i love them!
congratulations to both of you on your etsy success!!!
seesong
I appreciate the advice and your earnest approach to your craft. And your pets are SOOOO CUTE! It's inter-species romance!!!
djstoreroom
Congrats on the success you received on your hard work!! Great to know fellow singaporeans are doing so well!!~
RomanceCatsAndWhimsy
What an amazing story -- so inspiring! What a fantastic idea -- love your products! Who would think that you would meet the love of your life and your business partner on-line! :) Thank you for sharing your story.
ossaStudio
beautiful craftsmanship. the figurines are so playful and happy
gilstrapdesigns
I love the article your lether items are really unique and cute. Articles like this inspire me to keep on and strive for what I want and can do.
victorianartist
Your items are adorable. You do good work and are an inspiration to us just getting started.
TheAntiquatedCrow
I love that picture at the top where the dog and cat are starring each other down.
AndersonCrafts
Those are sooo cute! When I look at them, one of the attractions is that they look like they would feel nice in your hand. I can imagine holding the little turtle and running my thumb over his back to sooth nerves.
marquina
I love your key chains! They are adorable! And your sewing is beautiful work!
adorebynat
I hearted your shop long time ago and always enjoy browsing your cute designs. I hope I soon can purchase one. Thanks for the inspiration and Congrats!
doublebrush
Really nice work. Cute designs and quality workmanship that shows in each photo!
CindyRodriguez
I love your designs! You have a wonderful shop, congratulations on your success! Thank you for the inspiration to keep at it!!
zazaboutique
Just bought a ladybug iPhone case - my friend is going to LOVE it! Lovely reading the story - such nice people!
MaggieInTheMay
A heart warming story! All the best to Beon and Candy. Thanks Etsy for featuring Singapore, the little island nation in the Far East. I have to go and check out leatherprince now.
hardlydavidson
loved reading your story. great looking products too. all the best.
laura1953
A main stumbling block for me is health/dental insurance. If I quit my day job, it will become a significant monthly expense. (As is the case for many others in my position!)
Do you know of any insurance companies that cater to small business owners or craftspeople/artists? Your input would be greatly appreciated!
Thanks, and best of success and happiness in your work!
Laura





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