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Story by
marymary
Published on January 12, 2009 in Spotlight |
Photo by |
Corrina of Piddix has been selling on Etsy for just over two and half years. What started as a innocent creative outlet turned into a full time job through the many hours of trial and error required to find what system worked best for her Etsy success. With Piddix quickly growing into the work of one full time job in itself, Corrina and her husband got creative with their own schedules. Their Etsy store now allows both to work only part time; this way they can both have equal time at home with their little one, hence making Piddix one full time job and their other part time work an equivalent. Keep reading to find out how this creative couple came up with their system.
When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
Not at all. When our son, Declan, was born in December 2006, my husband and I both took some time off from working full-time at our non-profit jobs to be with him. We lived off of vacation-time and savings, and I started selling on Etsy during Declan’s naps. Three months later we both went back to work part-time, still supplementing our wages with savings with no concrete plan in place for once the savings ran out. Luckily, within a couple of months my sales on Etsy really picked up, especially once I started selling digital collage sheets. By January 2007, piddix had become a major part of our income—allowing both Brian and I to work part-time at jobs that we love, while also swapping days that we stayed home with Declan. I feel incredibly fortunate that we are both able to get out of the house for our “real jobs” a couple days per week, and that we both are able to be at home with Declan as well. It’s a great balance.
What was the deciding factor resulting in pursuing Etsy as your full time job?
It was very important to Brian and I that at least one of us stay home with Declan. But I also worried that if I quit working outside of the home and focused solely on etsy, I might go a little stir-crazy. Brian is also an amazing father, and if he worked full-time while I stayed home with Declan, I feared he’d miss out on all of the one-on-one time they were able to spend together. By more-or-less splitting one full-time regular job while also working on etsy, we get the best of both worlds.

Did you do anything to prepare ahead of time?
We definitely had a small nest egg saved up, but no concrete plan at first for what to do once that money ran out. As piddix has grown during the past two years I’ve registered as an LLC, taken an entrepreneurial business class, and created a business plan.
What are the most effective ways you have promoted and marketed your Etsy business? What's your best marketing tip?
- If you read the “success stories” and “quit your day job” series on the Storque (and I must admit I’m quite addicted to them), one of the major themes that comes through is that word-of-mouth is a powerful tool. For example, piddix was mentioned on modish and in the Storque “How-to-handbook” and sales definitely shot up.
- Partnering with another etsy seller turned out to be a great marketing strategy. I created a custom collage sheet for littleputbook’s scrabble tile tutorial and that resulted in a ton of new sales and customers.
- I’ve found that having a high quality product with great customer service is essential. Probably half of my sales are repeat customers. Every once in a while I’m correcting individual pixels until my eyes are blurry, I am tempted to cut corners. But then I’ll get some kind comment out of the blue from a customer and it motivates me to continue to work hard to create a high-quality product, which definitely pays off in the long run.
- And perhaps one of my best marketing strategies was a total accident. Early on I created a how-to website for selling on Etsy. It wasn’t meant to be promotional for piddix at all, just something I wanted to try out. But as more and more people have found it, many readers have come over to my Etsy shop as well.
What have you found to be unsuccessful promotion or something that's just not working for your shop?
- My blog is sad and lonely. I was never good at keeping a journal or diary and I think blogging is just not for me.
- I’m also not a big “Sale! Sale! Sale!” person, so that’s a bit of a mixed bag. I offer treats to readers of my newsletter, but in general I like to let the quality of my work speak for itself rather than offering super-sale prices all the time.
- I’ve tried selling about 20 different types of items through piddix—from rings, to necklaces, to hats, to collage packs and so on. Some items definitely worked better than others (my “inspiration kits” in vintage glass jars were heavy, a pain to pack and ship, and I couldn’t give them away!). I think the process of trying things out on Etsy and then getting feedback and learning from it has been part of the fun.
Would you walk us through what a typical workday might entail?
I am not a morning person, so while Declan and Brian get up around 7:20 am to get their day going...
- I pull myself out of bed around 8:45, turn on my computer, quickly send out and re-list any collage sheets I sold the night before, and get ready for the day.
- At 9 Brian heads off to the bus and I get to play with Declan. Often Declan and I will spend our mornings at a “book babies” class at the library or at the zoo.
- Around noon Declan and I grab lunch. While driving home Declan falls asleep (or at least that’s the plan), and then I carry him to his bed and get to work.
- Nap-time is crunch time. With luck, I’ll have from 1-4 pm to fulfill new orders from that morning, sending out the collage sheets via email and re-listing items. I then answer convos, work on new sheets, and scan new items. I often check my email remotely at The ReBuilding Center, just to see if anything needs my immediate attention. Then, depending on how quickly I finish up, I may even have time for a quick nap myself.
- Once Declan is up we’ll grab a snack and head out of the house again to run errands (the term “stay-at-home mother” has never quite fit). I may take Declan to an antique store or Powell’s Books—looking for new images to scan.
- At 5:30 we pick Brian up from work and usually head off to dinner. We know all the good happy-hour specials and dinner deals. Afterwards, we all go home to hang out.
- Declan’s bath time starts at 7:45 pm, and Brian puts him to bed around 8:15 or so.
- From 8:15 to midnight is when I get most of my Etsy work done. Evenings are definitely when I feel the most creative, so I save most of my graphic design work for then. Even though I’ve worked on Etsy pretty much every single day for the past two years, it’s still exciting.
What do you enjoy most about having both a day job and working on Etsy? Is there anything that’s difficult?
Ummm. Can I say traveling to Hawaii? It’s pretty amazing, but my whole family has been able to travel around the country visiting different archives. I spend a day or two scanning away or taking photographs, and then the rest of the time I can enjoy a vacation and work on my Etsy shop remotely.
But truly the best part has been being able to hold on to a day-job that I love with wonderful people. I’ve been at The ReBuilding Center six years and it’s an absolutely amazing group of folks. Most of my income is from Etsy, and I know that some day in the future I may have to leave TRC to focus on piddix full time, but I’m hoping to prolong that change as long as possible.
Time management has been huge to be able to balance both jobs. I have to plug the book, The 4-Hour Work Week here (by Timothy Ferriss). I’ve gotten it to the point where I can send out a person’s order within a minute. Without all of the time-saving devices that I’ve built into my day—even little things like having my most-used programs automatically launch when I start my computer—there’s no way that I could make it all work.
If you could go back in time, what advice would you give yourself, knowing what you know now?
I highly recommend the business class I took. It was through Mercy Corps Northwest and was part of an “individual development class” program. In addition to a very-helpful six-week course, they offer a three-to-one match for capital expenses. Basically, if I save $900, they’ll give me an additional $2700 to spend on piddix. Many states have similar programs that you can find by searching for “IDA programs” and the name of your area. Mine was specifically for entrepreneurs but there are lots of other options as well.
And I don’t know if I’d do anything differently if I could go back in time or even give myself any advice. Being the nerd that I am, learning and trying to figure things out is part of the fun.
What goals do you wish to accomplish in the coming year?
It’s a long list:
1. Create and list more new digital collage sheets and more new sizes (Christmas, Wizard of Oz, mermaids, and underwater creatures are probably next).
2. Several new CDs, both collections of collage sheets but also compilations of larger, full-sized images.
3. Put together more physical collage packs of original images, grouped by theme (such as birds or anatomy).
4. Start going to craft fairs again. I miss that interaction. Now just to figure out what to make….
5. Stabilize sales to a level similar as last summer (some of my best months ever).
6. Be featured in a How-To Photoshop book this coming spring (yea!).
7. Take several new graphic design classes plus purchase a new camera, scanner and other capital expenses, all paid for through the small-business class I took.
8. Continue to build out my how-to website and flickr pages to show what can be made from my images.
9. Be taken on as a pro-bono client of a local law-firm. Researching copyrights for all of my images is incredibly important to me and it would be nice to have an entire law firm to work with in addition to my current East coast lawyer.
10. Have fun.
Is there anything else you'd like to share?
It may sound cheesy, but I have the best customers on Etsy. Hands-down. I don’t know what it is, but there’s something about people who purchase collage sheets—perhaps because they’re crafters themselves—that makes them kind and thoughtful. And I love seeing the creative items they all make. Thanks to them, and to Etsy, for letting this all work out.
Thanks to Corrina for sharing her story and business with us! Check out the related items below to see some of her work.
You can find some of our previous Quit Your Day Job posts here.
| Tags | art, collage, piddix, quit your day job, sellers, selling, supplies |
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120 comments Login to add your own!
Beadymonkey
Piddix is one of my favorite Etsy Sellers, I am so thrilled to see how successful they have become and wish them much more success in the future!
clevergirl
Yay piddix!
Wonderful to hear how an Etsy seller balances family and work and Etsy successfully!
Congrats!
whiletheyplay
The most gorgeous collage collections EVER!
All the best to you this new year! :)
russianforest
Inspirational as always! Corrina seems like a very kind and helpful person by nature. Congratulations to her!
cholulajewelry
I love reading these stories, and I'm completely fascinated by these digital collages! I may have to bookmark piddix for the future :)
additionsstyle
What great balance they have found in their business. Its great to read stories of people who are having such success.
Sinta
Great feature :) I love to hear about success stories! All the best!
boutiquepinkdesigns
Piddex is awesome! I just discovered her last year and have bought some collage sheets and they are just beautiful. it is so nice to hear about her story and her family and that she is such a success at what she loves to do.
bluetricycle
Congrats to Piddix on their Etsy success! Beautiful collage images : )
beadworkbyamanda
That's just awesome! I don't think I have what it takes to be full-time but that's why I'm in college!
Best of luck in this new year!
CoventryRoad
This is the most informative article in the history of the QYDJ series, I think! Thank you!
LadySadieByLocklear
Best wishes! You have done a fabulous job with your shoppe!!
limitz
Hmmm..is it OK to say I'm jealous ? :-)
Sounds great, and I wish you all the luck, it seems you on the very good right track!
creativecraftings
I love reading inspirational stories just like yours! I would love to get to that point with Etsy one day. Well I have your store bookmarked and I may be purchasing your collages in future freelance projects.
MysticGypsyEmporium
Thanks for sharing this! So inspirational! I wish you even greater success in 2009!
daisylouise
Congrats, Piddix! I, too, am totally addicted to the Quit Your Day Job series...
sillylittlelady
I am completely addicted to the quit your day job articles, and they inspire me more and more every time!
dragonhouseofyuen
What a lovely interview Corrina! - so good to read, and so great to see a photo of people you work with in the real world!
here's to your continued success!
kind regards,
Annette
beladonnajewels
You do have lovely shop. Congrats on your success! Your interview was very inspiring.
lanilokikazoo
This is so inspiring. My daughter and I are just getting started on Etsy. She is the creative optimistic force behind Lani Loki Kazoo and I'm the admin/marketing person. We working great as a team and this alone has made the whole Etsy thing a wonderful experience!
Thank you for sharing and I wish you much continued success!
RaeGun
Thank you so so much for sharing all the good stuff that you've learned, I will definitely be checking out that book!
handbagcave
I am definitely addicted to Quit your Day Job series too. Wish your business gets better and better. Great story :)
piddix
Thank you so much everyone for your very kind comments. I wish you all much success.
And here's a shout-out to some of the talented estians featured in the fourth photograph above (the shadow-box made from a reclaimed drawer).
Bird Magnet and Alice in Wonderland buttons by RunAliceRun and her other store PipingHotPapers:
http://www.etsy.com/view_listing.php?...
http://www.etsy.com/shop.php?user_id=...
"Penelope" ACEO by Gypsyskies:
http://www.etsy.com/shop.php?user_id=...
1x2 Glass Pendant Necklace by Prettified:
http://www.etsy.com/shop.php?user_id=...
Little Red Riding Hood pendant by urbanbead:
http://www.etsy.com/view_listing.php?...
PurotuPearls
Thank you for sharing all those great tips! Good luck in the new year!
sherrytruitt
Thanks for sharing your story. Continued success and balance in the new year.
thecraftpantry
YAY, great article! Corrina is F A N T A S T I C!!!!
I love piddix, one of the best shops on Etsy!
urbanbead
Way to go Corrina! I love this article, so inspiring!!
Thanks for the shout-out as well!!!
crabbyredhead
Good for you Corrina! You deserve all good things.
Very inspiring.Love your designs + will be back many,many times.Thanks!
kasade
Lovelovelove Piddix! I can always find just the right digital collage sheet there1
beadgoddess61
I love Piddix! They have the best collage sheets here on Etsy. I especially love all the Japanese Woodblock collages. I will continue to buy from Piddix!!! Congratulations!
CraftydsCreations
Congratulations Corrinna and family, this was fun reading the behind the scenes part of your business. You really have wonderful collage sheets with gorgeous color to them.
I hope you have continued success in something you do so wel.
Scarletfae
Yay Corinna...congratulations! I'm a repeat customer and Corinna really does take any copyright questions very seriously. So cool to see you in the "Quit your day job" series!
Jawbreakers
I love piddix. Great images and even better customer service!
yummihouse
You're images have improved my crafting life by one thousand percent. All you're hard work has made a lot of people happy!
walkingchick
Piddix always enjoy and love your articles your emails are always so full of good information and your images are great to use. love love your trees actually love everything. You are always so full of great information. learn something new everytime and am inspired. thank you for the great work. hugs rm
mimisroses
I loved reading this. It was so nice to see that you can have it all without having to sacrifice what is important. You also pointed me in the right direction and answered some questions I had. Thanks!
TheSingingBird
This is a really inspiring article with so many great tips, thank you! :)
jodypham
that was such an inspiring interview. it makes me so happy to know how many etsy sellers are able to make a living doing what they love. :D
BlossomStamps
Very inpspirational. I've purchased several times from Piddix (through my other shop). Her products are stunning and she is a lovely person to work with. Good luck on your goals for the year!
AvalonAdornments
Absolutely love Piddix products! Great selection and super customer service! congrats on being a featured seller!
AnomalousBits
Yay! I Love Piddix / Corrina :) Her images make me look good! ~*~ It's Soooo Cool that you've been featured ~*~
customfancypaws
Great Collages Piddex! I was laid off of my day job and you have encouraged me to make itsy a full time stay at home business.
behjat
You are so inspiring. Stories like yours motivates me to keep doing what I love to do and to someday be a success story like yours...congratulations!!
KarenFabiano
I LOVE Piddix! She is quick at getting your collage sheets to you and they are ALWAYS top quality! She also checks out the copyrights and makes sure everything is "good to go" so you can use them for resale! Plus, she's local and a small biz! What more could you ask for? Check out her site - you'll be addicted too!
baconsquarefarm
One of my favorite sellers on etsy, congrats and continued success piddix. Great story, enjoyed it~!
TrilliumArtisans
Great article! We love the Rebuilding Center and Mercy Corps Northwest's IDA programs. Corrina, you are an inspiration! Maybe you can come speak at one of our artisan meetings some time...
yeahilikeit
This was a wonderful article. As someone just starting on etsy, its exciting to know the possibilities! I'm also a mom at home with my kids, and I'm really hoping to build my business into something that allows me to stay home with them until they are in school (or even longer!).
KellyBaldwinDesign
Sounds like the Piddix life is full of balance, enthusiasm and heart. Way to go!
Analiese
Congrats - you are my favorite place to go for collage sheets - that is awesome :)
lovelysweetwilliam
Inspiring article - amazing to find the balance, and great hear about some one who has made it work so well, hope it keeps going well especially when Declan drops his long afternoon nap! Keep up all the amazing work!
LadybugLimited
Great story about a work-at-home mom-- thanks for the inspiration!
CapCreations
I love piddix! Piddix was already in my favorite shops. This was a fun interview to read!
romantictreasures
GREAT interview! Piddix, what a fabulous shop you have. I only have ONE criticsm.. Your work space looks waaayy too tidy..LOL Continued good luck!
jemily
awesome and glad you can make your living doing what you love...i will keep dreaming! :)
PinkWaterFairy
brilliant and inspiring article, and I LOVE your images :)
LaurieSarahDesigns
This is so inspiring to me! I am well on my way to "quitting my day job". I used to sit in a cubicle and crunch numbers all day as an accountant. Now I sit at my own desk with my 3 beautiful children playing at my feet. I still have some accounting work, but hopefully soon, I'll only play with gemstones! Thank you for the encouragement...
the2cs
Great story Piddix! Congrats and thanks for all the good advice. My best wishes for continued success.
BeadRee
This was informative and inspiring! Piddix is one of my favorite shops on Etsy, and Corrina is one of my favorite sellers. She is always so helpful and patient, answering all my questions and sending my orders in such a timely way. What a pleasure!
karuski
This was great reading! So good to hear that copyright things are taken seriously and pointed out clearly to a buyer! Lovely shop:)
quickstop711
What a nice feature. Success stories always instill a bit of hope in all of us. Congrats Piddix!
sassyteedesigns
Great story and great collage sheets. I have purchased a few myself. thanks
marionjoy
i have worked with piddix collage sheets many times and always found them to be of the highest quality... corinna is always prompt with sending new sheets and gives me good feedback on the digital artwork i make which include her images... i have gone back again and again to purchase sheets from piddix and am sooo pleased she is getting the recognition she deserves... well done corinna.. you deserve everything you get, you work hard...
panyizsuzsi
Good luck! I think this is the best thing you can do when you have family!
poorpitifulpearl
just marked you as a favorite seller PIDIX. Awesome! Im so inspired by other full time esty'ers and Moms. I have a 2.5 yr old... and so i totally get the "crunch time nap thing" ... when you love doing what you do, us busy moms will find the time.. Many Blessings to you on your journeys,
CraftyHandmade
Yay, Corrina! What a great article! You are an inspiration!
PDXfabricdeli
Funtastic story...and hopefully one day I'll be among the quit your dayjob crowed.
Mokupepe
I always enjoy these stories but I especially like that I learn and take away with me something new to use. Thank you and the best to you Corrina and your family!
fibresmith
Having done some scanning and resizing myself, I can appreciate what a great product you produce.
Hearing how you spend your days is a reminder that with some hard work and motivation we can work at the job we truly love. Thanks for the reminder!
laceandlinks
What an inspirational interview! Good luck and thank you :)
LinogirlCeramics
Thank you. I'm new to Etsy and i feel more prepared now, especially waiting for your first sale on Etsy!
Cheers
factorycat
I discovered Piddix thanks to this informative article. Corinna's product is genuinely wonderful. After using Piddix sheets, my other, more mass commercial clip art seems rather grainy and bland. And she's a genuinely nice and personable seller, too. Thanks, Corinna!
JennyStench
Love it. Corrina is amazing. I love all her pictures she's made available to us etsians. Thank you!
getsmitten
What a wonderful real life story of making your etsy life work so well with family life. A real inspiration, congratulations Corrina & Brian both on your work ethics & your fabulous image sheets - they rock!
sarawestermark
I loved reading this article. Thanks for sharing your story of success with us!
CREATEHAPPINESS
I love you store-thanks for writing the article, it is very helpful
Our2hands
I think that it's wonderful and uplifting stories such as this that helps other Etsians and just crafters in general see that it is possible to realize a dream or a goal. Thank you for sharing yours with all of us!!!
MyJunkyTrunk
Great interview! Thanks for sharing your inspiring story. Much continued success!
sophiori
Thank you for giving such generous advice and
also, for being passionate and appreciative towards your work and followers.
Lots to put into practice here!
adorebynat
Love Corrina!
It's so great that I finally am able to see the face behind Piddix.
positivity2006
As someone who is just hopping aboard the etsy scene, your creativity, drive and devotion to your family are all such an inspiration to me! Many thanks, and best wishes for continued success!
Tumbleweedrose
The real winner in your home business is your son. Hooray for you!
artpalooza
Great. I liked to hear how you started by playing and then it added to you, your family and income.
My friend and I get on Etsy while we are on the phone with each other and discuss all the fun things we find.
Etsy is great! I'm glad there are becoming more creative outlets for the artist's out there.
ShinyMoonBeams
Very interesting. Sounds like a lot of work, but we sure appreciate it. You're definitely a busy mom with a passion.
christinejscott
Practical and real. So many "quit your day job" type articles (non-eatsy) are full of "what if's" and unrealistic info.
artzyamy
Corrina- I loved your article! I have just opened my etsy site so it has been encouraging for me to read. Thank you!





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