Etsy's Handmade Blog
Trends: Promoting through the Sampler

The Sampler
is a way for indie artists and crafters to get the word out about their small businesses. We thought this might be an interesting lens through which to look at trends in creative and entrepreneurial promoting.
We asked Home of the Sampler's Lynn Kysh and Marie Kare about any trends she's spotted over the holiday push.

Many Etsians subscribe to and submit to the
Sampler. Here's what absolutelysmall had to say about it: "Working with the Sampler has been delightful! I've been featured on blogs because of it. It's also been a really great stepping stone for me taking Absolutely Small seriously as a business. (Serious is a relative term, however.) Plus, I love receiving the Sampler in the mail. It's like a grab bag of mystery presents! I'm in it this month again. It's the only place outside of Etsy where you can score one of the new Chickenpants Limited prints."

Read on for Lynn and Marie's picks!


I'm noticing a lot of artists/photographers sending in prints or ACEOS of their art.  Here are some Etsians who've submitted and whose work we admire:
absolutelysmall.etsy.com
aliciabock.etsy.com
artbynorm.etsy.com
curioush.etsy.com
futurowoman.etsy.com

Check out this amazing photo by curioush.
 

Marie and I are noticing a lot more letterpress which is interesting. Are they all taking the same class together or have tiny little letter pressing machines in their houses?
joiestudio.etsy.com
lizardpress.etsy.com
 
 
 
And personally, I looooooove these robots! I think they're for way HOT!

ittybittiesforyou.etsy.com

Sampler Town was busy this holiday season! Keep your eyes peeled for the Boston (and the surrounding area) Sampler and brand new Samplers Select.

Give a shout-out in the comments if you've ever submitted to the Sampler!

Oh, ps!
lizardpress had this to say about the Sampler and other ways to promote your biz:

"What is great about the Sampler, is that real live samples go out — the beauty of letterpress is that it takes a bite out of the page, you can feel and touch the letters, this 3-D quality is difficult to appreciate on a screen, no matter how fantastic the photo quality. By printing extra cards to send the Sampler, my cards get in the hands of potential purchasers and if they use them (some of my customers don't — they tell me they are going to frame them and that's ok too!), then the receiver is also seeing my work.

I've done two issues of the Sampler so far, they send samples to their regular subscribers, but a select few also to media people and I love finding my cards pop up on blogs across the net — MAKE magazine and craftypod.com are a couple of the blogs my work got to! Also, Marie from the Sampler contacted me to do a card for their upcoming Winter White Sampler Select, so that is an extra bonus!

For promoting on the ground, letterpress is really big in San Francisco and we are lucky to have the San Francisco Center for the Book (www.sfcb.org) that is a great network of letterpress, bookbinding and paper craftspeople which are great sources of information as well as finding out venues to market letterpress items. The SFCB and other bay area organizations the Pacific Center for the Book and the Bay Area Book Artists put on a few fairs that I've had great success at--customers come looking for cool letterpress stuff!

On the web, bloggers linking to other bloggers have been great to get the word out — sfgirlbybay.blogspot.com ordered my 2007 Book Arts and Printers' Fair poster off of Etsy and had a photo of it on her blogspot and I had a rush of orders for it over the next week. The same is true with my 2008 calendar that was featured in the Storque!"

Ooo! pps.
artbynorm had this to say about using ACEOs:
"It's challenging for a visual artist to promote one's own artwork. Artwork is such a personal thing - it's not something a buyer usually stashes in a drawer or closet and only brings out when the mood moves them. Art is something a person often looks at everyday. Buyers often have to see the artwork many times before they buy it — I guess the feeling is that if you see it 10 times and still love it, it's ok to hang in your livingroom!

That said, the Sampler was a great way for me to spread the word about my artwork. I offered ACEO's so that people would have the chance to put up a little piece of Norm and "test drive" it. ACEO's are the perfect size - they are small enough that you can put it anywhere - you don't need "that special place". Also, since my ACEO's are #'d, they are essentially collectible. I will only print 100 of each painting. When I'm rich and famous one day, they maybe worth big $$ — and hopefully people will hold on to them that long to say 'I knew her when...'"

Tags ACEOs, business, Competitions & Opportunities, letterpress, photography, promos, promoting, robots, Sampler, selling, Trends
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16 comments     Login to add your own!

Jan. 16, 2008 at 7:29 p.m. samann1121

Yep, I've submitted to the Sampler and might do so again some day. It's a fun concept!

Jan. 16, 2008 at 7:47 p.m. scarywhitegirl

EtsyRain, the Seattle street team, just sent in a BIG Sampler contribution.

Also, we <3 ArtByNorm also! :)

Jan. 16, 2008 at 8:05 p.m. EternalSunshine

I was part of the Brooklyn Sampler, the one that sold out in mere hours I think!

Jan. 16, 2008 at 8:26 p.m. imakecutestuff

Yay NORM! EtsyRain TOtally hearts ArtbyNorm! Norm is rad. Norm is cool. Norm is utterly Norm! :D

Jan. 17, 2008 at 9:17 a.m. byrobinlynne

I'm a Sampler vet! Kinda..

I've been in one before (November 07 whut.) and will be in the one for February too. Yay! Go Sampler!!

It's fun times.

Jan. 17, 2008 at 10:41 a.m. Beadoodles

I've done it, and highly recommend it. I got amazing press each time I've contributed, but the most noteworthy was when a writer for an AP service contacted me for photos! (Thank you Media Sampler)

It's fun to brainstorm cost effective samples and eye catching packaging! Though I can't contribute every month, I have a goal of doing so at least twice a year.

Jan. 17, 2008 at 12:08 p.m. futurowoman

Wow, I'm so honored to be name-checked in this article, thank you! The Sampler has been a great experience for me, and I can't wait to take part again! Thanks for all you do to promote artists and makers!! :)

Jan. 17, 2008 at 2:15 p.m. SweetStella

I've contributed to the Sampler before! It was a great experience and I hope to resume my contributions after my little side-project is finished: I am helping to coordinate a City Sampler to represent Columbus, Ohio.
Check it out: http://www.homeofthesampler.com/city/...

Jan. 17, 2008 at 11:05 p.m. LiSoCards

This sounds fantastic! I can't wait to check out their site.

Jan. 18, 2008 at 9:37 a.m. IttyBittiesForYou

Thank you so much for including my robots in this article! The Sampler was a wonderful experience--hard work!--but totally worth it!

Jan. 18, 2008 at 8:06 p.m. curioush

Thank you so much for including me in this!

I am an avid Sampler recipient and hope to contribute again soon. The Sampler is so fun.

Jan. 20, 2008 at 10:24 a.m. BreadandBadger

I've contributed to the Sampler a bunch of times and had fantastic results! I've gotten press from blogs and two magazines (VenusZine and Vogue Knitting). It's hard to promote your work without shelling out big bucks for ads that don't always work, but The Sampler is different!

I'm honored to have contributed some one of a kind robot shot glasses for the debut Sampler Select:
http://www.homeofthesampler.com/sampl...

Feb. 14, 2008 at 10:58 p.m. LASdesigns

I was part of the Seattle street team (etsyrain) sampler. I just got my Feb. in the mail last week and blogged about my favorite goodies.
It was so fun!
I think I'll do it again as an individual as soon as I can...

July 28, 2008 at 9:02 a.m. lorisstylinghairstuf

Just found this and love it! A great way to see the different products on here :D

Aug. 9, 2008 at 3:05 p.m. lynann

What a great way idea, i'll just have to get some samples together to contributed. well thats my next couple of hours planned :-)

Sept. 22, 2008 at 12:05 a.m. UniqueElephant

sounds like fun and I love samples.

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