Arts Business Institute
Finding Outside Opportunities
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Everyone here (pretty much) has an Etsy shop with items to sell . . .
But what else are you doing to sell your work? Are you pursuing other opportunities online? In person? How are you finding ways to connect and sell?
Here's an article which was published a while back on the ABI blog -
"Branching Out Beyond Etsy"
Have you tried any of these?
Posted at 9:23 am Aug 27, 2012 EDT
I do show, have done commissions, I've done consignment in galleries, I also teach which I didn't see in your list of making your art sustainable.
I never saw etsy as a way to make a living exclusively but as a way to add to my income. Local sales had tanked back in 2008 so I came online to find other buyers. Sadly selling online is not the additional income I foresaw. I didn't even have large goals, I figured 2 sales a week were an attainable goal but the only time I meet that goal is during the Holiday buying season. The rest of the year sales are horrible.
Posted at 10:42 am Aug 27, 2012 EDT
It is very few people who can make a living just off a shop on any one venue (whether it be etsy, artfire, zibbet, craftstar, etc). Usually, those people did not start out that way, but, over time, built up a business that can be maintained that way.
I started selling jewelry before the internet, and well before online shopping. Over the years, I have done a combination of consignment shops (they were very very big, and very profitable, in the 90's), wholesale, online selling, craft fairs, and even had a sales rep going around the country selling for me.
You need to try, as much as possible, to sell in as many different ways as possible. When you limit yourself to just one way to sell, you limit yourself to just one possible way to make money.
The old adage about not putting all your eggs in one basket definitely applies here. Diversify, diversify, diversify.
Posted at 10:47 am Aug 27, 2012 EDT
I agree with www.etsy.com/people/GalleriaDiGiani
I think Etsy is great, but I treat it as just one of my "shops" that I am in. Additionally, we wholesale our magnets to gift shops, museums, resorts, wineries and other retail locations and have been doing so for over 20 years. Like Galleria DiGiani, we have done all the same things to bring in business...the internet has just added additional "points of light" for marketing our magnets.
The Magnificent Magnet
Posted at 9:33 am Sep 2, 2012 EDT