Relevancy and SEO for All Etsy Shops
May I have a listing review please?
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May I have an SEO critique on this item please?
Posted at 9:32 am Apr 2, 2012 EDT
**** Please don’t change any of your listings yet based on this review until Mary has a chance to go over it. I’m just getting some of the typing done for her ahead of time but she’ll come up with more keywords and then she can suggest a final title. ****
The first step in any successful SEO strategy is keyword research, both brainstorming for keywords and researching the keywords that you think will work and then choosing the ones that work the best.
The title for this listing is:
“Teacup Soy Candle in Strawberries and Cream Scent, Handmade Mother's Day Gift”
The title tag for this listing that Google sees is:
<title>Teacup Soy Candle in Strawberries and Cream by LeapofFaithCandles</title>
For the title tag, Etsy cuts down the listing title to 42 - 60 characters depending on the length of the shop name. For this listing title Etsy is cutting off everything after “cream”.
The title tag is the first piece of information that Google reads about your web page. For Google it's a very good idea to place your best keywords in the front of the listing to make sure that it is seen in Google search results. Placing Keyword phrases at the beginning of listing titles also work better on Etsy.
After reading through the listing description I came up with several possible keywords. I tried these keyword phrases on Google's Adwords: adwords.google.com/select/KeywordToolExternal?forceLegacy=true and came up with these search counts:
[soy candle] 1600 880
[soy wax candle] 390 210
[teacup candle] 210 58
[candle teacup] 12 -
[strawberry candle] 73 28
[scented candle] 1600 590
[scented teacup candle] - -
[cup candle] 22 -
[candle in cup] 12 -
[handmade candle] 140 46
[mothers day candle] 16 0
[natural candle] 260 36
[unique candle] 73 46
The number on the far right is the number of local (USA) searches last month for each of these keyword phrases.
Use the best of these keyword phrases in the beginning of your listing title, along with a few other keyword phrases from the above lists as well as your own further research using Google's Adwords Tool.
There are many possible keywords for you to choose from. For your listing above, a title with a few targeted keyword phrases should work better and keyword phrases with few or no searches should be dropped from the title or moved to the end of the title.
Suggested new LONG listing title:
Soy Candle, Strawberry Scented Candle, Soy Wax Candle, Teacup Candle, Mother’s Day Gift
With this new title you would have several good keyword phrases:
Soy wax candle
Mother’s Day Gift (I would only use this in April and May)
Suggested new SHORT listing title (70 characters or less):
Soy Candle, Strawberry Scented Candle, Soy Wax Candle, Teacup Candle
Read more about long and short titles here: www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...
Use exactly these same keyword phrases in the tags for that you are using in the listing title, using one tag for each keyword phrase whenever possible.
For Google, use all of these keyword phrases in the listing description as well. Or use at least the Primary Keyword Phrase one or more times in description.
Follow these guidelines for all of your listings:
- use one to four keyword phrases in the listing title, exactly as they appear in the keyword research report. Do not break up or rearrange the words.
- only use keywords that you find in your keyword research or keywords very close to what you find if you don't find exactly the words that describe your listing.
- whenever possible, use keywords that overlap other keywords
- use exactly the same keyword phrases in the listing tags
- use exactly the same keyword phrases in the description (for Google)
When choosing the Primary Keyword phrase (the one at the beginning of the title), keep in mind that shoppers become much more specific in their use of keywords when they are ready to buy.
Be sure to eliminate as much duplicated text as possible in listing descriptions so that none of your listings are caught in Google's Duplicate Content Filter. You can read more about duplicate content here: www.etsy.com/teams/7722/business-topics/discuss/8523243
Etsy is not using the listing description at this time but Google reads all of the text on each web page and does use all the text for SEO.. For Google it is important to emphasize one keyword phrase over all the others. This is called the primary keyword phrase and is usually the first keyword phrase in the listing title.
For this listing, the primary keyword phrase is mostly likely "candle” and this keyword phrase should be used at least 2 - 5 times in the listing description, depending on how long the description is.
ALSO, add relevant keywords that you have researched to the shop title that would work better than the words you now have.
For more on Keywords and how to use Google's Keyword tool, READ:
Work on building backlinks to move your listings up higher in Google search results - www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...
Can you come back after you have made changes for SEO and let us know how they worked out (Give it at least one week for Google to respond)?
Do you have any questions about any of this?
Again, please don’t make any changes until Mary has a chance to look this over.
Posted at 10:54 am Apr 3, 2012 EDT