Strategic Promotion for Success Team
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Is there something specific in your shop you want input on? Maybe it's your policy, titles, item tags, photos, an item description. Post your questions here. Everyone is encouraged to answer!
Please be specific so everyone can focus on your issue and give you some useful feedback. You may share a listing link IF IT PERTAINS TO YOUR QUESTION.
Posted at 12:18 pm Apr 8, 2012 EDT
I set up shop just a few weeks ago and a general critique would be really helpful! More specifically, I've been wondering if I set my prices in the right area. I read that the most successful shops sell products between $10 - $30 but I also don't want to discourage people from buying by setting the price too high (or too low to suggest low quality, for that matter). Thoughts?
Posted at 10:37 pm Apr 8, 2012 EDT
@Emily, welcome to Etsy and the SPS team! As far as pricing, you are really the only one who knows if your pricing is right. There are a number of different formulas for figuring pricing. One is: (cost of materials x 2) + ($/hour x hours to produce the product) = wholesale price. Wholesale x 2 = retail price. And remember to count the time it takes to photograph, write listings, gather materials, go to the post office etc. Your time in producing your items is more than just making the piece. That said, your prices seem on target to me...maybe a little low on the hand turned earrings and cuffs.
It might help if you included some dimensions in your descriptions. For instance, is the notebook an 8.5 x 11 or is it smaller, larger. I can kind of tell from the scale of the candy wrappers but having actual dimensions listed is always a good thing.
In general, for your ear cuff titles I would suggest including the size before the hyphen. For Etsy search optimization (SEO) the first three words of your title are exact-match critical. Think of what people will be searching for and make sure those three words come first in your title. Instead of Ear Cuff - XL ... try Ear Cuff XL - etc. There are lots of articles about SEO relevancy. The Seller Handbook is a great place to start with it.
I think you're really on the right track with your photographs as far as composition. And I love that you're using a live model to display the earrings and ear cuffs! You may want to work on the mechanics of picture taking a bit. It looks like you're using a flash for photography. The lighting is 'hot' and it just doesn't do your jewelry justice. You also may want to experiment with the macro setting...on most cameras it's represented by the tulip or flower. This allows you to place the camera very close to the item and get very detailed shots.
Hope this helps. Most of all, Enjoy your Etsy experience!
Posted at 8:52 am Apr 9, 2012 EDT
@Sienna, Your jewelry is so lovely! It's so difficult to capture the detail and sparkle of jewelry in photos but your do this very well!
I can appreciate that you are trying to create a backdrop and setting for your jewelry but I do think some of your backdrops are pretty busy and detract from your items.
This is an example of what I mean:
I think the amount of texture the light and grass give in the background distracts from your earrings...which are beautiful!
I really think you're hitting the mark spot on with this photo:
The cup is blurred in the background and makes a very nice, clean setting for your earrings...and it's more interesting than a solid, sterile white background. I do think the white background makes your pieces pop and shows them off very well.
I also like the way the earrings hang on the cup rather than laying flat. It gives them some movement, if that makes sense.
Posted at 1:09 pm Apr 9, 2012 EDT
I too have been tweaking my shop nonstop! It seems, there's always something left to improve on and I can't seem to put my finger on it quick enough. I personally feel my shop lacks something special in llisting photos and consistency - seems I always tend to drift! I just cant wrap my brain around it...
Posted at 3:01 am Apr 15, 2012 EDT