Lessons from Etsy Success, Sydney
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I can’t take credit for any of these ideas, these are just the highlights of the notes I made.
Chad Dickerson – Etsy CEO – Finding Your Courage
• Courage comes from doing, from ignoring all the logical reasons not to do something when something inside still gnaws at you to do it anyway.
• Start anywhere, just start. And then persist. Don’t be afraid of hard work. Recognise that nothing is failure, just learning how not to do something.
• Be prepared to go our own way. Listen to and trust yourself. When in doubt go with your heart.
TMOD – Georgie & Milenka – www.tmod.com – Transforming Creative Ideas into a Viable Business
Believe in your ideas, think outside the box, recognise all ideas are possible, don’t immediate discard what can become great ideas
Be open to change. Adapt to the market, see what sells and maximise. Where possible, use design across multiple mediums
Be creative, wild and reject fear
Valerie Khoo – Sydney Writers’ Centre – Boosting Creative Businesses with Networking and Profile Building
Three avenues: social media, real life networking, traditional media exposure
Always be yourself but remember to represent your brand in order to build rapport and trust
Establish relationships: with peers in similar and complementary industries, with customers and prospects, with influential people like bloggers and journalists. Build a community where your customers are and DON’T SELL
Real life connections: pretend events are “your party” and introduce yourself to everybody, have a clear ‘elevator pitch’ and DON’T SELL
Traditional media: provide all the information they’ll need (stockists, prices, photos, colour options), be aware of lead times and get the right person, give them a reason to feature you (hooks, angles, seasonality, award, trend, celebrity endorsement)
Heidi Adnum and Lara Hutton – Photographer and Stylist – Basics of Product Styling and Photography
1) Well lit (the right source of light and not too harsh (subtle shadows only))
2) Well exposed (aperture – lens width, shutter – lens speed, ISO – sensitivity to light (100 low light inside, 1000 sports quick moving)
3) In focus and sharp (set focal point with aperture and correct distance between camera and subject)
4) A showcase (good composition and styling, clear from distractions, well framed and good perspective)
Keep it simple, practice, read the camera manual and experiment! Record settings to track what works.
1) Style appeal (would you buy it??)
2) Favourite setting (choose setting that works for your products)
3) Basic rules (instant appeal, eyes move left to right, simplicity, groups of 3, shapes and/or colours together)
4) Action Plan (research – create a mood board, challenge traditional approaches, think laterally, create a set up to work again and again)
Fine line between success and failure. Would it make your target audiences magazine? The appeal is decided in three seconds.
Great backgrounds: pale grey, white, timber, white paper
Lexi Kentmann (potty mouth mama) & Jo Walker (Frankie) – DIY Media & PR: A Practical Guide
Editors are time and attention poor, make it easy for them to include you, give all the information, follow up politely, press releases should be 300-400 words at best, start with low-res images – make high res available for download, remember lead times. Great, simple photos make it easier to get included.
Posted at 6:11 am Jun 7, 2012 EDT