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looking for a shop? at the bottom of the search page

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It is hard commenting without calling out but I am disappointed with my results when I searched. This is my main shop and I got sick of going through pages and gave up yet my other shop I have just started was one of the three. I guess I shouldn't complain, but I don't understand how it works.
I noticed that if you alter your shop title to start with the keyword used to come up with that particular search you can manipulate where your shop is. For example, my shop title used to read "HandKnit Hats and Original Knitting Patterns" and when I looked up "knit hats" I did not show up for a couple of pages for those shops. Then I switched to "Knit Hats and Original Knitting Patterns" and showed up as shop #3. I just noticed today that someone else figured it out too and now I am #4. Also, if you have the keyword in your shop name it seems to make a difference as well.

It doesn't bother me, but I do think it should rotate those names and give more people a fair shake ..but then, how many people really notice and click on them?
Welcome to Etsy...
I did a search for "hipster purse." I was the first shop at the bottom of the page. The second was a shop with "hipster" in the shop name, but sold toddler items. Not one purse. So for a buyer it is a waste of their time to go the second shop.

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