As you may have already noticed if you clicked the Coming Soon link in the header, we are going to increase your visibility as a shop owner across the site and release the ability to change your shop name! Instead of being just a username/shop name, shop owners will be represented as a person who owns a shop. Shop owners can enter their full name, if they choose to, which will be displayed with their shop name and link when they participate in Forums, Teams and other areas of the site. We plan to launch these changes on October 18, 2011.
There are a few reasons we're making these changes.
1. Currently, the fact that a username/shop name represents a person and a shop can cause confusion. If you click on a username (which is also a shop name), it can be unclear if you'll end up on the shop homepage or the shop owner's profile page. One example of this is the username/shop name link at the top of the sidebar on listing pages, which currently links to the shop owner's profile. As a part of these changes, we will update listing page so the shop name, which links to the shop homepage, is called out at the top of the sidebar, with information about the shop owner displayed below.
2. Shop owners want to promote their shop wherever they go on Etsy (like in the forums!). Currently, when you participate in Forums or Treasury, it isn't immediately clear if you own a shop. By separating the shop name and username, we can represent you as a person who owns a shop and give your shop more visibility.
3. The ability to change your shop name is a hugely requested feature. By separating the person from the shop, we can clearly represent people and shops and enable shop name changes. Starting on October 18th, you can change your shop name if you wish!
We know there will be questions and we hope the blog post (www.etsy.com/blog/news/2011/names-and-shops-on-etsy/) answered many of them, but here are a few additional questions we wanted to cover:
Q: What are you doing to make sure people know about these changes?
A: We know these are big changes and we wanted to make sure as many people as possible know about the changes. We are sending an email to all members that includes a heads up about these changes (expect to receive this email this week). The next time you sign in, we will display an overlay that communicates the changes and provides a live preview of how you and your shop will be represented. You can also access the overlay by clicking the Coming Soon link in the header.
Q: What if I participated in Forums, Treasury, or a Team Discussion in the past and I don't want my full name associated with my old forum posts or treasuries?
A: Don't worry! The changes to how we represent people and shops in Forums, Treasury, and Team Discussions apply going forward, which means all the treasuries and forum posts you made before October 18th, 2011 will stay as they are with your username.
Q: What about my privacy? I don’t want to use my full name!
A: You don't have to. Using your full name on Etsy is always a choice. You can remove your full name and be represented with your username by going here: www.etsy.com/your/profile or clicking the Coming Soon link in the header. You also have a choice with how you use your full name. You can use your first name, last name, initials, or a nickname.
Q: Do I have to change my shop name? Or claim my current shop name? Can someone use my shop name?
A: You don’t have to change your shop name and if you want to keep your current shop name, you won't need to do anything. Starting on October 18th, members will be able to change their shop names, but will NOT be able to choose a shop name that already exists.
Q: If I change my shop name, will my username also change?
A: No, when you change your shop name, your username will remain the same.
Q: Can I see examples of how my full name and shop name will appear?
A: Certainly, check out this FAQ: www.etsy.com/help/article/1295
If you have any other questions, please post in this thread.