Thanks for your all your feedback and suggestions. As always, we’re listening and appreciate your honest opinions. We had the chance to speak with Google this morning, and wanted to give an update on some of the main concerns brought up in this thread.
1. “Why are non-US sellers left out of Google Product Listing Ads?”
After hearing your feedback, we spoke with Google in hopes of working out more inclusive terms, and are happy to announce that we can now include all English listings that ship to the US in Google Product Listing Ads! When Google Shopping launches in October, all English language active listings that ship to the US, irrespective of seller country, will be eligible to be syndicated. We will be making these changes over the course of the week. Google has requested that we remind all our sellers that to be included in Google Shopping you must abide by their policies around tax and shipping (support.google.com/merchants/bin/answer.py?hl=en&answer=188484#US
2. “Etsy should only provide new features if everyone is able to benefit, not just the US”
We strive to make the Etsy experience consistent to all our sellers near and far, but there are many factors that influence our launch strategy, and which features are enabled for whom. Unfortunately, we cannot always roll-out features to everyone at once. However, we strongly believe that the entire seller community benefits from the additional traffic and new visitors.
3. “Etsy should be advertising just as much internationally as in the US”
While we typically don’t disclose how much we spend on marketing or our various ad placements, we shared this launch because we know there’s a sensitivity with Google Product Listing Ads since we are linking directly to sellers’ listing pages. Google Product Listing Ads is just a small share of the marketing we are currently running for the remainder of 2012. We’re also developing more marketing campaigns internationally and in US for the coming holiday season, and we’re dedicated to driving new Etsy users all over the globe!