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An Update on Marketplace Integrity

Kruti Patel Goyal avatar Admin
It’s been a while since our last update*, and the Marketplace Integrity and Trust & Safety teams (known internally as MITS) have been hard at work on the initiatives we outlined in June. As a reminder, the goals of the MITS teams are to ensure that all of the shops and items listed on Etsy meet our policies and to ensure that buyers and sellers treat one another with respect. I wanted to take a couple moments to fill you in on our progress and let you know how you can continue to help.

First things first, we’ve hired six new people who have already made a tremendous impact. Our incredible engineers have built new tools that enable us to review accounts in question four times faster than before. We’ve continued to invest in technology to automatically identify** questionable accounts more quickly and accurately than ever. We are also proactively sweeping the marketplace alongside our members.

We’re really proud of the results we’ve achieved over the last six months. We are identifying two-and-a-half times more questionable accounts through our automated systems, and our team is now reviewing seven times more accounts overall each week. Most importantly, we’re reviewing those accounts and responding to your emails more quickly than ever, with most replies within 24 hours. Some of you have mentioned in the Forums that you’re seeing the impact of these efforts in terms of faster replies to your emails*** and suspicious shops being reviewed more quickly****. Thanks for noticing. We’re grateful to those of you who help us out. Impressively, we have almost 1,300 members from around the world who report shops and listings every week.

If you’re wondering how you can help, it’s easy! First, read through our DOs & DON’Ts. If you see listings that don’t appear to be complying with our rules, just click on the “Report this item to Etsy” link at the bottom of every listing page. This isn’t about being a tattletale, its about maintaining Etsy as the place you know and love.

So what happens when you report an item? Our specially trained team reviews shops and listings and evaluates them based on a detailed set of guidelines. As you might imagine, we can’t go into much detail about this process because we don’t want to give those who are intentionally breaking Etsy’s rules an easier way to get around them. However, our process may include contacting sellers to understand who is involved in their shop and how their items are produced, from raw materials to finished products. Keep in mind that things aren’t always as they appear, which is why every case is reviewed thoroughly so that every member is treated fairly and consistently. Please don’t be discouraged if something you report is not removed from the site or if we contact you to learn more about your shop and products.

Maintaining our standards of handmade and vintage quality is what makes Etsy such an inspiring marketplace. We really appreciate your help to keep it that way!

See the full blog post here: www.etsy.com/blog/news/2012/an-update-on-marketplace-integrity/


Links:
* www.etsy.com/blog/news/2011/maintaining-our-marketplace-integrity/
** www.etsy.com/blog/en/2010/tech-update-scram-resellers/
*** www.etsy.com/teams/7714/ideas/discuss/9583812/
**** www.etsy.com/teams/7714/ideas/discuss/9349637/


Please share your thoughts and questions in this thread.

18 Highlighted Responses

Corinne avatar Admin
Elizabeth from mimiandlucy says
This is good news and yes, we have seen more shops that don't belong on Etsy being removed. However, when you close a shop or send them that email that they are not following particular rules, can you *please* tell the shop in specifics what they are doing wrong?
I'm just thinking of recent forum posts where a shop is closed, apparently due to copyright infringement and the shop owner comes here to start a thread asking why because they received no notice. I applaud shops being closed because they are selling copyrighted materials without a license but you really need to tell them the specific reason.

**********

Hi Elizabeth,

Etsy takes intellectual property matters very seriously. If we remove material based on a proper notice of infringement, we send a very detailed email to the affected members. Our policy is here, www.etsy.com/policy/ip, which states, "If Etsy removes or disables access to content in response to an infringement notice, Etsy will make reasonable attempts to notify the Member that Etsy has removed or disabled access to the material. Repeat offenders will have all material removed from the system and Etsy will terminate such Members"
Andrew Peterson avatar Admin
Sally B from ChronologieVintage says
Thank you!

In addition to tracking down shops that are not following the guidelines, hope you, as the MI team, will also consider setting something up on the front end of Etsy to let prospective sellers know what the rules are.

I do get the impression that a lot of people who sign up to sell here just don't know what's allowable. Sure, we all click the box saying we agree to the TOUs, but I remember at least a few instances where people have said publicly (in the forums) that they never read the TOUs.

Maybe the main points of the TOUs could be made a little more clear, or obvious. Or a couple steps could be added to the signing-up process to try to educate people a little more.

**********

Hi Sally,

Great point here. We're planning to make some changes to better surface our overall marketplace rules and values more for new sellers hoping to use the site. Etsy is relatively unique as a marketplace so honest mistakes certainly happen.
Andrew Peterson avatar Admin
loopy from loopyboopy says

Great news.

Kruti, can you tell us...is the content team proactive, in that they themselves research the site for shops that are in not in compliance or is it only shops that are flagged by members that are investigated.

This often comes up in the forums and would be nice to get a clarification

thanks so much

*********

Hi Loopy. Thanks for your comment.

Flags are definitely not the only thing that triggers an investigation. We have automated detection systems that find potentially bad behavior and we also proactively review shops on a regular basis. There's a lot of shops out there, so we still miss things. But we know we're getting much better.
Terri from Untwistedsister

This is welcomed progress for all of us. Thank you. I have read a few forum posts where confused shop owners have been shut down and don't seem to be aware of why or have any warning.

Is there a process which sellers should be aware of prior to a shut down? Is there an appeals process? All those things would go a long way for a shopowner that may have been shut down incorrectly.

******************

Thanks Terri for asking about an appeals process. We're sorry to hear that shop owners are confused. We value working with all members and are happy to clarify our process.

We notify sellers via their contact email when they have violated an Etsy policy and make sure they are aware of and understand the policy. In addition, we will notify a seller if his/her shop is closed. Sellers often reply and we respond to their requests to have their accounts reviewed again. Cases will vary and we ask sellers to answer questions that provide additional transparency into their shop listings. If sufficient evidence is provided and changes can be made we will reinstate accounts. We always appreciate responses from members and glad to work with them to ensure a safe and trusted marketplace.
Andrew Peterson avatar Admin
loopy from loopyboopy says

Thats reallyl fantastic to hear Andrew!!

I've seen flaggers get a bit of backlash from being "tattlers" I always understood Etsy encouraged its users to help them police the site by flagging and reporting and do so when I see something that looks fishy.

I will carry on, knowing I'm not being a tattle tail:)

thanks again for your hard work!

*********

We're all working together :) Thanks!

Oh and nice to see you again in the forums Loopy. It's been a while since I've been here.
Andrew Peterson avatar Admin
Janet aka Felton from FeltOnTheFly says

Dear Admin, do multiple flags help, or hinder? I've seen posts in the forums, on facebook and in blogs where lots of people are encouraged to 'REPORT THIS SELLER!!!!'

If you get bombarded with a bazillion reports, does it slow you down? Does it draw your attention more quickly? Or is it just annoying?

*********

Hi Janet,

While we can see the number of flags on a given item or shop, we review every flag that comes in. More flags doesn't slow us down at all and is certainly not annoying!

Thanks again for your help if you're one of our active flaggers :)
Corinne avatar Admin
Tori from toriska says
I have noticed resellers getting caught and stopped faster. So that is awesome. But almost every week there are multiple posts about shops getting closed down without warning and their emails ignored. Of course we in the forums are only hearing one side, but the sheer volume of incidents like that is really worrisome. So I hope your team is taking measures to increase communication with the shops in question before just closing them down.

*********
Hi Tori,

Often policy violations are simple mistakes. When we see that a Shop or listing is in violation we email the Seller, cite our policy, and ask that he or she edit the listings rather than deactivating a Shop. If a Shop is deactivated for multiple policy violations an email is sent as well.
Andrew Peterson avatar Admin
felicesereno from FeliceSereno says

admin, do you ever run a search for, say, Louise Vuitton bags and see how many fakes and new ones pop up (this is just a hypothetical) for for gift baskets, or 20c listings that are really not for sale? surely that would speed up the process

*******
Hi felicesereno,

Thanks for the comment.

We've typically had a huge bank of member flags to work from but as we've added more people and can do more reviews, we've been looking for more and more ways to proactively look for items that don't fall within our policies. As Kruti said ,"We can’t go into much detail about this process because we don’t want to give those who are intentionally breaking Etsy’s rules an easier way to get around them." But rest assured, we're doing a much better job finding and reviewing the marketplace.
Andrew Peterson avatar Admin
ananemone from ananemone says

Good to know there is some progress being made, and that you have added more people to help with the problems.

For me, it seems like there are still a few categories of items that are not Etsy-legal and/or are listed in the wrong area that you could clear out very easily with just a simple search every now and again. I'll convo you a list so as not to call out here.

*********

This would definitely be helpful ananemone. As you know, the marketplace is large so we don't always know exactly where to look. Guidance in the form of flags is always helpful but overall categories are helpful as well. Thanks!
Andrew Peterson avatar Admin
Runz from RunzwithScissors says

felicesereno from FeliceSereno says
i agree with worksofwhimsy - all the shipping upgrades and 'advertising' should just be removed. I had someone tell me that his six gazillion listing was just so he would come up first when a specific category was listed
Surely that can easily be done rather than relying on flagging (we actually work too LOL)
====

yes!

@Andrew --

And that is something Etsy can do proactively.

An intern could search by price from low to high, and go through all the advertisements and color swatches and whatevers.

In 90% of the case, the sellers know it's not allowed, but they see others do it and so continue. So, unless ALL are flagged, there will always be a boatload of 20 cent (or less!) listings to clog the search and encourage more to do it.

********
Hi Runz,

Totally something we can and do proactively.

I also think this is a deeper issue with our system that we don't allow things like upgraded shipping via a tool in the interface instead of having to use a separate listing for it. We've talked about this internally and I know some other admin are working to solve issues like this. More to look forward to :)
Andrew Peterson avatar Admin
Faro from OhFaro says

glad to see etsy try and tackle resellers.

how about stopping retaliatory feedback from sellers as well.

*********

Hi Faro,

More to come on that one in the future. It's on our radar.
Kruti Patel Goyal avatar Admin
weezieduzzit from weezieduzzit says

Hi Kruti, could you address the issue of non-vintage in the vintage category? There are many items that have been reported with proof that the item is not vintage (such as a link to the manufacturers website clearly stating that they started their business less than 20 years ago or information from USPTO.gov showing when the trademark was applied for an granted.) Those items are still listed here on Etsy.

How are these reports handled and why are the items not being taken off of Etsy? What do people need to provide your team with when reporting to make sure these items are not allowed to continue on Etsy?
******************

Hi weezieduzzit,

Thanks for your questions! Vintage is an important category for us and we've actually just made some changes to how we investigate and evaluate these reports. As I said in the post, we can't go into too much detail about the specifics, but we do ask members to prove that items listed as vintage are more than 20 years old. Though we have several sources we reference already, the information you provide in reports is always helpful.

So please keep watching the category and let us know when you come across items that don't appear to be vintage so we can follow up, and let us know if you see any improvement as well!
Jaime DeLanghe avatar Admin
KoutureCrochet from KoutureCrochet says Edited on Feb 6, 2012

You know, The etsy article doesn't mention one word about how to improve its customer service, and why it's letters to sellers about minor and innocent infacrations often brought on by etsy's illogical and sometimes contradictory rules are so hostile and threatening.

.......

I think we can all agree that we are in it to catch the bad guys and not the unsuspecting Etsy seller!

The points you bring up are completely valid. I've even brought up some of them a few times myself :)

The good news is, as Andrew's been hinting, we've got good things in store! Education, for both Etsy members and Etsy admin, can go a long way toward proactive policy enforcement. As we make it easier for the good sellers to find, understand, and follow our policies, we can spend time where it's most effective--that is, catching the most serious offenders!


Jaime DeLanghe avatar Admin
Ann from PrettyVagrant says
Thanks for the update! I also see people posting in the forums about not receiving their items, and when they search for the store they are gone and the seller won't respond to emails....I would hope there was a way to for etsy to support the buyers...if even if just a email letting them know the shop was shut down so they could take the proper actions with PayPal before it is too late.

---

Hi Ann,

Thanks for bringing this up! Even if a seller is no longer active on Etsy, a buyer can file a non-delivery report. If the seller's shop has closed, we'll let them know as soon as the report is generated.

If the buyer checked out using PayPal, we'll also send them a reminder, telling them how to file a claim to get their money back before PayPal's 45 day window closes.

Jaime DeLanghe avatar Admin
Runz from RunzwithScissors says:

But what about the resellers who basically cut and run? A buyer might not discover that they're gone until their item doesn't appear, and by then, the seller might have cleaned out their paypal account and moved on! It seems that it would be more fair to let the very recent buyers know when a shop has closed.

---

Thanks for the welcome! Let me say, we don't like to see buyer's end up in this situation either and proactive measures, like the email you mentioned, are worth considering.

I think the real solution though is reviewing shops quickly in order to prevent a "cut and run" situation from ever developing. And that's something we're definitely committed to doing.
Andrew Peterson avatar Admin
Gabby says

How about integrity amongst admin? When you tell people that you warn before closing a shop, to give them a chance to comply before shutting them down, that is absolutely 100% not true.

You give resellers more opportunity to comply than you do long time sellers.

Your integrity needs to be above board or there is no integrity.

*********
Hey Gabby,

Thanks for your concern. Fairness and standardization for our MITS teams is paramount to making the process of investigation as easy and straightforward as possible.

That being said, we don't want to get too standardized because we can't treat each case that has unique circumstances uniquely. There are millions of members using our site every day and we try to do the best job we can at ensuring each investigation gets the time they deserve so that we can reach the right resolution.
Andrew Peterson avatar Admin
Ann from PrettyVagrant says

I....like many have gotten a email that was very vague over a honest mistake. Freaked me out and made me think that every listing had a issue and I didn't sleep a wink. It would be nice If the emails had more clarity about the issues and listing(s) that have the issue.....we all make mistakes. It ended up being being just one listing, but I was in freak out mode until I heard back since I had no idea which one(or how many) it was.

*********
Hi Ann,

I'm sorry about the stressful experience! The language of our communication is something we've focused on changing to make it more clear what members need to change to fix the problems. Investigations are somewhat of a necessary yet uncomfortable thing. At the very least we hope to make it clear and easy. There are still things we want to improve but we've gotten good feedback about the changes we've made so far.

Thanks for sharing your experience.
lowe40 from lowe40 says

I haven't been around much cuz of RL things going on, and I haven't read this whole thread, however, I agree with several comments made here-
PLEASE be as specific as possible about the violation, not just "you've violated our listing policy on xxxxx. Fix this or we wil xxxx" Tell me the specific item (or types of items-like craft kits say, not just craft items) that I've violated the policy with.Otherwise I have no idea which of my 200+ items are in violation. IF you have had a REAL person check out my shop, telling me WHAT the EXACT problem is shouldn't be a PROBLEM. However if you have a program that "checks out" shops, giving specifics wouldn't be as easy.

**********

Thanks for sharing your thoughts.

We're always looking to improve our communications. It's very important to us that we can educate our members on the criteria for listing items by providing examples. In our communications, we aim to highlight the policy violation and give a specific example or examples. In some cases where the shop contains the same items we will simply specify the violation. As you can imagine, it's also not possible for us to review all your listings and we therefore ask that members help us by reviewing items in their shop as well.

Thanks to all members who let us know when we are not clear. We craft each email and add the specific examples but sometimes we do forget to include them ;-)

193 Responses

Fantastic news!
Thank you for the updates!

Great! Thanks for the updates!
This is good news and yes, we have seen more shops that don't belong on Etsy being removed. However, when you close a shop or send them that email that they are not following particular rules, can you *please* tell the shop in specifics what they are doing wrong?
I'm just thinking of recent forum posts where a shop is closed, apparently due to copyright infringement and the shop owner comes here to start a thread asking why because they received no notice. I applaud shops being closed because they are selling copyrighted materials without a license but you really need to tell them the specific reason.
Wonderful! Thank you for letting us know.
Thanks for updating us!
this makes me happy. :)
Great! Thanks for the update.
This is welcomed progress for all of us. Thank you. I have read a few forum posts where confused shop owners have been shut down and don't seem to be aware of why or have any warning.

Is there a process which sellers should be aware of prior to a shut down? Is there an appeals process? All those things would go a long way for a shopowner that may have been shut down incorrectly.

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