Business Topics
"Gift Card" as search term
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Original Post
Hi all, I've just started offering printable items in my shop, starting with gift tags and cards (the little ones that function like tags). The problem is I don't want to identify them as, say, Christmas cards or birthday cards because people using those terms will likely be searching for full-size cards. But the term "gift card" is also used to describe those cards you pay cash for and give to someone as a gift, like Etsy Gift Cards.
So the question is what search terms would you use if you were looking for little cards to attach to gifts? Like these:
Not a TVP, would really like some input.
Many thanks!
Posted at 9:12 pm Dec 14, 2012 EST
Responses
Bumping because it got buried literally within 60 secs and I don't think anyone has seen it. Apologies if bad forum etiquette!
Posted at 9:46 pm Dec 14, 2012 EST
I would call them 'gift tags' - I think that's what I would search for, even if they were the little foldable ones like tiny cards.
Posted at 9:51 pm Dec 14, 2012 EST
Thank you R. Rizzi! That leaves me with this question: I do have "gift tags" in the title -- would moving the term to the front of the title make the listing more relevant? Or does word placement in titles not matter?
Posted at 10:05 pm Dec 14, 2012 EST
I'd be calling them gift tags myself.
I wouldn't search for gift cards as to me a gift card is something like a store gift card.
Posted at 10:06 pm Dec 14, 2012 EST
Yep, i would call them gift tags too! :-)
Posted at 10:09 pm Dec 14, 2012 EST
Thanks for the feedback, crochetgal and Trish! Very helpful.
Anyone know the answer to the title question?
Posted at 10:12 pm Dec 14, 2012 EST
I would probably go with 'printable Christmas gift tags...etc" Having it in both the title & tags is important, but I would use the most accurate terms at the front, yes.
Posted at 10:18 pm Dec 14, 2012 EST
Thanks so much, R. Will definitely make that change.
Posted at 10:25 pm Dec 14, 2012 EST