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Considering that you have many items that are customizable I am not surprised you get many questions.
You never know really! I know for a fact that answering potential buyers questions promptly does often convert into a sale.
That's why if you get questions come up it's best to add that information to your listings - give people the chance to buy while they're still in the mood to ;-)
Questions are an opportunity to get the sale. I think a polite and confident push is in order. I don't mean slimey salesperson push, but a genuine "hey I stand behind my product, people love it for this and that reason and you will too" attitude.
I was shopping earlier and it wasn't even a salesperson, but another customer who saw I picked up something she loved and explained its benefits. That's all it took.
I think if sellers responded to their questions in a timely and confident way, they're more likely to get the sale. Not saying always, but service goes a long way.