Most successful etsy shops have ....
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aspirational. I've noticed a lot of shops have a certain 'look' (whether it's arty, vintage, eco, whatever) that corresponds to a kind of 'Vogue does shabby chic' - if that makes any sense at all! I see the 'this item made it to the front page of Etsy' loads on this type of shop. It's what I aspire to anyway!
Posted at 7:04 pm Feb 5, 2011 EST