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wholesale pricing? How to price products for re-sellers?
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Original Post
I get approached by shops and boutiques for wholesale prices but I almost always blow them off because I have no idea how much I should price my stuff....how much percent off I should give them? How oes this work? I am no feeling that I may be losing good opportunities to get to a bigger audience so want to explore wholesale.
Any experience here? I would love to hear your thoughts.
Posted at 8:38 pm Feb 22, 2012 EST
Responses
Take a read on this blog. it is long but follow the blog and read it in your own time.
etsy-extended.blogspot.com/2011/04/what-is-real-costs-to-make-craft...
Posted at 8:51 pm Feb 22, 2012 EST
Not everyone can afford to do wholesale. My work, for example, is too time consuming to do that, especially the needle felting. If I were to increase my prices so that I could then offer a reduced price for wholesale that would still pay me for my time, no one would buy at retail, it would be too expensive. If I offer a reduction on my existing prices, I would be getting way below minimum wage. So I just have to resign myself to the fact that my Etsy prices are already "wholesale".
Posted at 8:55 pm Feb 22, 2012 EST
I buy at several handmade wholesale gift shows regularly. The price I pay a vendor is then multiplied by 2.2 to come up with the retail price. I buy for 2 brick and mortar gift shops. When I look at wholesale merchandise, I ask myself "Will my customers pay twice this price?" To sell wholesale you have to buy your supplies wholesale and in large enough quantity to keep your prices reasonable.
Posted at 8:59 pm Feb 22, 2012 EST
My site is a boutique sourcing consultancy which helps bring handmade items to brick-and-mortar boutiques. Generally, boutiques will expect to pay 1/2 what you retail for (let's say, on Etsy). In other words, they will buy from you, and will want to charge double that in a boutique. If your cost structure can handle it, it is a great way to increase sales quickly (selling a large quantity to 1 boutique owner, vs. selling 1 item to several individuals), and is a great way to gain exposure. If interested, check out my site www.sourcinghandmade.com. I work with crafters, artisans, and indie designers...I create their line sheets, consult on pricing and product descriptions, etc., all to help get their products into boutiques...while at the same time helping boutique owners save time & money sourcing products. My direct email is info@sourcinghandmade.com. Thank you.
Posted at 10:21 pm Feb 22, 2012 EST
@ Pam - that was really helpful for me too! Thanks! :)
Posted at 5:30 pm Feb 24, 2012 EST