After seeing several other Etsian shop keeper's external website shops, I've decided to set up one myself. Many of their shops look really great. Some link back to Etsy, some don't bc they have a separate collection of items or sizes.
I'm working now to set up a shop using Weebly.com
, link to Etsy, have a special collection not to Etsy, as well as link to my Blog. Weebly has a free version and paid versions. Zibbet.com
will allow you to list 10 items free.
I think it is wise to have a shop outside of Etsy. It takes time to get established so it is best to promote both. Besides you never know what is going to happen when you put all of your "eggs in one basket."