In February 2013 I began designing and making modern dolls houses and dolls furniture, it turned out to be too much of a niche even though the houses were of a stunning quality and great efforts had been taken to ensure that every detail was perfect. The short story is that they never sold, and they now serve as an (expensive) toy for my four year old son.
Despite feeling knocked back, I simply could not hold back my creative side, and I began to wonder what parents might really need. A dolls-house is something that children may "want" but not what they need. To address this, I started Johnson's Gifts in the tremendously hot summer of 2013 and I've never looked back.
I hope you get as much joy from these gifts as I do from making them.