Unofficial Guide to Etsy Analytics

Description

Google Analytics is a powerful tracking tool that needs to be in every serious seller's tool kit - but the sheer amount of information that pours in can be overwhelming. Google has hundreds of help pages, but none of them are written specifically for tracking your Etsy traffic.

This guide will show you how to get the most for your Etsy business from Google Analytics:

- Tells you which numbers are the most reliable, and which ones you can safely ignore

- Shows you how to use Google's latest features to distill the most important data

- Teaches you how to track your advertising campaigns and compare how effective they are

- Answers the most commonly asked questions about setting up and using Google Analytics

No previous experience with Google Analytics is assumed - the guide starts with "The Basics" of setting up a new account and linking it to your Etsy shop.

From the basics, you will learn how to customize your Analytics profile to your Etsy shop.

A section on reading your Analytics reports explains how you can piggyback on Etsy's own internal tracking system to trace your traffic from within Etsy, and how to read the various types of reports in your account.

The section on advanced techniques explains how you can create custom reports and segment your data into meaningful chunks to better understand where your traffic is coming from.

A complete and up-to-date list of Etsy's reference codes is included to help you decipher those confusing URLs in your reports.

A FAQ is included, with answers to the most common Analytics questions raised in the Etsy forums.

Currently over 40 pages long, the guide will continue to be updated in its online version. You will always have the latest version at no additional cost.

Upon purchase, you will receive an invitation by e-mail to view the guide online as a Google Document. From this page, you will be able to download the guide to your own computer in the format you choose (including HTML, PDF, Open Office, and Word)

Stop using Google Analytics as just a fancy view counter - take charge, and use it to improve your business and succeed on Etsy!

Added on Nov 22, 2009

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