Jewellery inspired by the Beach community to Toronto, Canada.
RUBY BLUE CO. came to be when Shah Ruby and her family moved to the beach neighbourhood in Toronto. Shah fell in love with the area's abundant natural beauty and close-knit community.
Surrounded by her muse, Mother Nature, Ruby draws inspiration from her neighbourhood to craft her eco-friendly jewellery. With over 20 years of experience designing custom pieces for clients and celebrities alike, Shah is dedicated to continuing to develop her craft. She is proud to have a business model that is kind to the environment through the use of biodegradable packaging and eco-friendly materials used in her designs. Shah also loves giving back to various charities and is co-founder of kid2kid.
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