Controlnew (CTRL+N) an Indonesian brand that emerged in early 2018 with a mission to enter the sustainable fashion industry. Addressing the issue of fabric waste and recognizing the potential to repurpose it.
Controlnew has made fabric waste the primary material for all of its products. Each product is crafted spontaneously and expressively, utilizing the available fabric waste. As a result, every item appears unique and distinctive. Controlnew creates art through the process of crafting each product. This begins with sorting fabric waste and then creatively assembling it to form a larger pattern sheet.
Controlnew was inspired by the Japanese Boro technique, which involves repurposing old, worn-out cloth. This method repairs tattered and holey fabrics by adding patches. This unique approach offers a fresh perspective, emphasizing the value of a piece of cloth by maximizing its use and mending it through patching, combining, and sewing. The Boro concept, which contrasts sharply with the fast fashion industry, is challenging. As a result, Controlnew is committed to upholding the principles of sustainability and slow fashion.
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About ControlnewID
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Each product is crafted spontaneously and expressively, utilizing the available fabric waste -
This begins with sorting fabric waste and then creatively assembling it to form a larger pattern sheet.
Shop about video description
Shop members
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Afif Musthapa
Owner, Artist
Afif do the research and develop each products. The fathers of all the artworks~
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Accepted payment methods
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Frequently asked questions
Care instructions
Because upcycled fabrics can come from mixed materials, vintage textiles, or fabric offcuts, gentle care helps preserve color, stitching, shape, and durability.
General Care Tips:
- Handle gently to protect handcrafted stitching and patchwork details.
- Avoid excessive heat, harsh detergents, and prolonged soaking.
- Expect slight variations in texture or fading over time — this is part of the character of upcycled products.
Gift wrapping and packaging
Our handcrafted products can be sent directly as gifts to your recipient.
The packaging is using bamboo woven basket, You can add a short personalized note for the recipient. We will include it inside the package.
Disclaimer
1. Each product shipped will not be exactly the same as the one shown in the photos in terms of composition and patchwork details.
2. Every product is made based on the available fabric waste materials, so each piece will look similar but not identical. This uniqueness is part of its character.
3. Each product comes with a one-time lifetime repair warranty. After the first repair, additional repairs are available for a service fee.