Custom designed jewels handmade in Australia since 1993

Avoca Beach, New South Wales · 0 Sales


Custom designed jewels handmade in Australia since 1993

Avoca Beach, New South Wales 0 Sales On Etsy since 2014

Virginia Riley

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Virginia Riley


Unique special occasion costume jewellery handcrafted with Swarovski crystals.

I first launched Virginia Riley Designs range of jewellery in 1994 and the business grew very quickly to become one of the leading suppliers of handcrafted costume jewellery in Australia. Over 160 stores throughout Australia and New Zealand were stocking the range. Responding to demand, over time the range became more focused on weddings and Virginia Riley jewels were featured on the covers of bridal magazines like Modern Wedding, Bride to Be, Complete Wedding and Studio Bride.

In 2001 I opened a retail store in the beautiful Strand Arcade in Sydney to provide a more customised service to my clients. Within a short time we had a queue out the door every Saturday morning! It was a lot of work for my team and I but we had so much fun. I loved meeting my customers, creating their dream jewellery and sharing such an exciting time in their lives.

In 2004 I was blessed with my first child and the business continued to grow but it was quite difficult juggling it all. Despite the success and enjoyment I got from being so involved in the business it didn't leave much time to be a Mum. In the middle of 2006 just before I had my second child I closed the store and business to focus on motherhood, a decision I have never regretted :)

Now, 7 years later with three beautiful children, I feel ready to launch my jewellery business again. A website is almost complete that will contain the current range but here on Etsy I am going to be offering many unique one-off pieces that have been carefully boxed in storage all this time.

I have so many lovely designer pieces in stock, many too intricate to be made again. So check back often as I will be adding more and more and pricing it all to sell, usually half the original retail price. Please don't hesitate to ask me any questions and thanks for reading this very looong introduction!

Kind Regards,

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