purecute

Beautiful clothes for beautiful little girls...

Brisbane, Queensland · 66 Sales

purecute

Beautiful clothes for beautiful little girls...

Brisbane, Queensland 66 Sales On Etsy since 2014

5 out of 5 stars
(18)

Shop owner

purecute

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Announcement   Creating clothing that inspires our children to play, to dream and to be wild.
Beautiful basics, delicious designs. Hand crafted with love.
Weaving fairytales from fabric for babies, girls and princesses...

Announcement

Creating clothing that inspires our children to play, to dream and to be wild.
Beautiful basics, delicious designs. Hand crafted with love.
Weaving fairytales from fabric for babies, girls and princesses...

purecute

Contact shop owner

purecute

Golden Baby Anklet Cuffs
AU$12.00
Girls Feather Crown in Black Swan
AU$50.00
Girls Silk Head Wrap in Waterlily
AU$15.00
Girls Flamenco Party Dress in Black
AU$70.00
Girls Flamenco Dance Skirt in Ferrari Red
AU$50.00
Girls Strapless Summer Beach Blouse
AU$35.00
Girls Feather Crown in White Swan
AU$50.00
Girls Singlet Cherub Chemise
AU$35.00
Girls Summer Beach Party Dress in Silver Stripes
AU$50.00
Girls Head Wrap Scarf in Lilac Crushed Silk
AU$15.00
Golden Lace Crown
AU$30.00
Girls Beach Party Dress in Ivory
AU$50.00
Baby Girls Butterscotch Bloomers
AU$35.00
Baby Girls Clay Bead Necklace in Shell Pink
AU$37.00
Baby Girls Ruffle Bum Bloomers - Black or White
AU$45.00
Girls Golden Summer Singlet
AU$40.00
Handmade Girls Bespoke Flamenco Dress
AU$75.00
Girls Flamenco Dress in Golden Ombrè
AU$80.00
Baby Girls Heavenly Haltersuit Onesie Rompers
AU$45.00
Hand Knitted Legwarmers with Rose Sequins
AU$50.00
Girls Flamenco Party Skirt in Sugar Pink
AU$50.00
Girls Flamenco Party Dress in Aqua Blue Ombré
AU$75.00
View all 48 items

Reviews

Average item review
5 out of 5 stars
(18)
View all 18 reviews

Updates

Our next ombré combo - Blueberries & Cream - coming this week!! Xx

Tagged in this photo

Girls Flamenco Party Dress in Pink Ombré
AU$75.00

About

Life is a fairytale... and so is the dress code. x

It all started with Olivia.
As a little girl, I lived in hand-me-downs. My grandmother was a fearless clotheshorse, and her cast-offs were the stuff of fairytales.

The layers, the prints – the sheer decadence! I’m sure I didn’t come close to the glamour I hoped to catch, but I tried.

Truth be told, I probably looked ridiculous. I’d wear dresses half tucked into pants, yet the question that still tickles me is “well, why not?”.

I itch to design pieces to be frolicked in – pieces that are just a little bit different… and that are utterly loved by their little owners.

Years later, it’s this hunger to dress-up – to bring something remarkable to the everyday – that drives me to create the pieces I do.

Launching myself into full-fledged mummy-hood meant I desperately needed to share my passion and imagination with my daughter, and so over the weeks, months and years, Pure Cute was built.

I like to think of Pure Cute as our own little masterpiece. Nothing I make ever survives the rounds of the design process if Olivia doesn’t adore it.

And I know the garments lucky enough to last through her reckless adventures are as childproof as mere threads can bear.

It’s the joy and freedom of childhood that Pure Cute clothing evokes.

Pieces that are practical, comfortable & durable (for those of us taking care of them). Pieces that swish and flutter and wrap up our little ones for the adventures of the day ahead.

I lovingly hand craft each garment I design in our studio. I’m in love with the textiles I discover around me – natural fibres like cotton, silk and linen, and those not-so-organic – but too pretty to discount fibres -luscious tulle and lace.

It’s my wish to create clothing that inspires our children to play, to dream and to be wild.

Our babies are pure cuteness-

Our world and our Wonderland.

It’s our job & our joy to fit them for their fairytale.

It’s time to get their get-up on..!

Jemima & Olivia

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Shop members

  • Jemima

    Owner, Designer, Creator

    It’s my wish to create clothing that inspires our children to play, to dream & to be wild. I lovingly hand craft each garment I design. Beautiful little Olivia is my daughter, muse & assistant. She brings joy , wonder & disarray to our home studio.

  • Olivia

    Muse, Garment Tester

    Fussy, idealistic & always dreaming... Nothing I make ever survives the rounds of the design process if Olivia doesn’t adore it. And I know the garments lucky enough to last through her reckless adventures are as childproof as mere threads can bear.

Shop policies

Last updated on 16 November, 2015
Our babies are pure cuteness-
Our world and our Wonderland.
It's our job & our joy to fit them for their fairy tale.
It's time to get their get-up on..

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  • Accepts Etsy gift cards
Shipping
We are over the moon to announce we will be shipping WORLDWIDE this Christmas!