As a girl I was always sewing little clothes for my dolls. First with glue and staples, then with needle and thread, and finally with my mom's old Elna sewing machine. When I grew up I studied photography and sculpture in Israel and in the Netherlands. Later on I worked as a graphic designer, mostly for the television industry (quiet often on children's TV programs). But my passion for fabric and sewing and crafting never subsided. I took a course in pattern making and when my first child was born I bought my first sewing machine and started making clothes for him and his little friends, and later on for my second and third daughters.
when more and more friends and friends of friends started to ask to buy my garments, the next stage of opening my own shop here on Etsy seemed only natural.