The Best Towels Buyers Love Wrapping Up In

Let's be honest, many of us hold onto our towels long after their glory days are behind them. If your towel is looking a little thin these days, consider the soft, absorbent towels of your favorite hotel or spa—and what it would be like to have those decorative bath towels and hand towels in your home.

From stepping out of the shower to stepping into the sun, these are the best towels for all your needs. Get ready to surround yourself in a little touch of luxury with every use!

Best bath towels

There’s nothing quite like wrapping yourself in a soft towel after hopping out of the shower (bonus points if it’s still warm from the dryer and matches your shower curtain!). These bath towels can help elevate your bathroom to become the ultimate spa experience.

1. Best Turkish bath towel

SHOP: Kleopatra Turkish bath towel from Confetti Mill, $55

Deriving their name from centuries-old Turkish bath houses, peshtemal towels are highly absorbent and quick drying. They're also lightweight, making them easy to travel with. Buyers choose these towels for their handwoven softness and special details like the hand-loomed tassels created by local craftspeople.

2. A personalized bath towel

SHOP: Custom embroidered bath towel from Organic Towel, from $32

Whether you live alone, have a big family, or just want his and hers towels, the best personalized bath towels add that special something to your decor. Make this personalized towel a perfect fit for your bathroom aesthetic by customizing everything down to the font and thread color.

3. A waffle linen bath towel

SHOP: Yellow linen waffle woven bath towel from Alabatis, from $30

After a long day at work or finishing up a particularly relaxing weekend, you can look forward to luxuriating in the subtle golden tones of this waffle linen bath towel. Oh-so-soft and made from naturally dyed linen, this towel makes bath time that much more cozy.

4. A tempting terry cloth towel

SHOP: Block-printed terry cloth bath towel from Chezshipra, from $26

This block-printed terry cloth towel has sweet and delicate blossoms on one side, and soft cotton on the other. Not only is it soft and absorbent, it comes in multiple sizes so you can have a matching set throughout your bathroom.

Best kitchen towels

Add color and personality to your kitchen with these fabulous dish and tea towels. Perfect for a housewarming gift, the best kitchen towels are personalized or uniquely designed—just like these picks.

5. Best kitchen towel for home and gifting

SHOP: Indigo block-printed tea towel from Julie Peach, $20 for one

A tea towel is our pick for the best kitchen towel because of its versatility. Use this beautiful towel with its abstract cashew print as a hand towel in your own kitchen or use it as a unique wrapping option for a bottle of wine, fresh baked cookies, or other treat for your next hostess gift. Tea towels are a functional pick for kitchens because their flour sack-like material is absorbent but thin so it dries quickly.

6. A custom recipe keepsake

SHOP: Custom recipe cotton tea towel from Blue Mountain Bags, $60 for a set of 4

Make a meaningful memory last forever with these custom recipe tea towels designed with your loved one’s handwriting. Now, Grandma's cookies, Dad’s grilled cheese special, or Mom’s homemade pasta sauce will be a part of your kitchen forever.

7. A dish towel trio

SHOP: Color blocked dish towel set from Render Goods, $30 for a set of three

These color blocked dish towels bring pops of mustard, sage, and rose to your kitchen with some geometric touches. Can’t choose your favorite hue? Don’t worry, this comes in a pack of all three so you can change your dish towel based on your mood.

8. A personalized tea towel gift

SHOP: Personalized flour sack tea towel from Our Rustic Home Decor, $12

Celebrate the newlyweds (or the new home!) with this personalized tea towel. Made from 100% cotton, these flour sack tea towels add a charming sentimental touch to any kitchen.

9. A linen towel set

SHOP: Waffle tea towel set from meetraLinen, from $38

For a more rustic and organic look, try these waffle linen kitchen hand towels. Soft enough for your hands but absorbent enough for dish duty, these lovely linens can do it all.

Best face towels

Skincare mavens know that you shouldn’t use the same towel for your face as for your hands, so having a dedicated face towel for your morning and evening routine can help your skin look clearer and brighter. From waffle linen to organic cotton, these face towels are ideal for removing makeup or freshening up after your workout.

10. Reusable makeup remover pads

SHOP: Cotton and bamboo reusable makeup remover pads from La Petite Leonne, from $17

Before you wash your face, removing any makeup you might be wearing is key—but why use disposable cotton pads when you can go zero-waste with these reusable, washable makeup remover pads? Made from organic cotton and bamboo, buyers love how soft and gentle they are on the skin.

11. An organic cotton face towel

SHOP: Organic cotton face towel from Yarnmal, $17 for one

This organic cotton washcloth is made with skincare in mind: The subtle texture gently exfoliates your skin while you wash off your face at the end of the day—making you feel even more refreshed post cleansing.

12. A natural linen face towel

SHOP: Waffle linen face towel from Thing Stories, from $21 for a set of four

Made from natural linen and not bleached or dyed, this face towel is great for sensitive skin types. The waffle texture and simple design makes these almost too beautiful to use—almost. And because this face towel is neutral, it's easy to pair with any style of linen shower curtain to add to your luxe bathroom setting.

Best hand towels

Whether it’s a fancy monogrammed towel or a decorative hand towel, adding in special details to your bathroom can make it feel more you. Try these lovely picks to add to your bathroom rack.

13. A boho geometric towel set

SHOP: Geometric towel set from Render Goods, $30

Add some symmetry to your life with this geometric hand towel. A little bit boho, a little bit mod, this towel set is the best of both worlds.

14. A sage green linen hand towel

SHOP: Sage melange linen hand towel from ROSA Linen, $15

If you’re looking for the best hand towel for a luxurious bathroom aesthetic, look no further than this gorgeous linen number. With its soothing sage green color, this towel is best complemented with a buttery handmade soap and a scented candle on the vanity.

15. A monogrammed hand towel

SHOP: Monogrammed hand towel from Addies Things, from $12

Transform your bathroom into a 5-star hotel with this monogrammed towel. Purchase it for yourself or gift it for a wedding or housewarming party—either way, you have good taste.

Best microfiber towel

Ultra-soft and perfect for cleaning up messes or drying your (or your pet’s!) hair, microfiber towels are highly absorbent and practical to have on (and in) hand.

16. A microfiber towel for your pup and more

SHOP: Personalized microfiber towel for dogs from Back Road Mutt Co, $18

Buyers are raving about the soft texture, color, and size of these microfiber towels. These are designed with your pup in mind, but don’t let us stop you from using it around the house—or for yourself!

Best beach towels

A must-have travel accessory if you ask us, a well-designed beach towel is essential for lounging on the sand or drying off from an ocean swim. And if you really want to level up, a custom beach towel adds a whole lot of flair and personality to your vacation luggage.

17. Best beach towel with tassels

SHOP: Shibori-dyed beach towel from Sage Homestead Shop, $50

Just like no two views of the ocean are ever quite the same, these wave-hued Turkish towels are hand-dyed using the Japanese shibori technique, infusing each towel with its own unique pattern. Buyers praise this shop's dye work and the softness of their towels. Pack this indigo beauty for your next beach trip.

18. A striped monogrammed beach towel

SHOP: Monogrammed lightweight beach towel from Simply Embroidered Boutique, $24

These nautical striped custom beach towels are both sophisticated and playful, making them an excellent addition to the kiddo’s beach tote—along with some sunglasses and sand castle gear.

19. A graphic and geometric towel

SHOP: Bold patterned beach towel from Josie Creas, $89

If you’re going to enjoy some summertime fun, you might as well bring a joyful print with you. This bold microfiber beach towel is bright and colorful, so you’ll be feeling the sunshine even as the clouds pass through.

20. A tie dye oversized beach towel

SHOP: Tie dye beach towel from Minty Gift Shop, $23

This oversized beach towel is a boho beauty with its blue tie dye touches. Great for a coastal vacation—but don’t forget the sunscreen!

How do we pick the best towels?

As Etsy Journal editors and contributors research and curate shopping guides for some of the best-loved items on Etsy, we thoughtfully consider the creativity, customization, and craftsmanship that go into each product. We also consider buyer reviews, item ratings, and customer service, and tap the expertise of our in-house merchandising and trends experts to uncover high-quality finds for every budget. You can find more information about each item in the seller’s listing details and can take a look at their individual shop policies and reviews, too.