Etsy Journal

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Featured Shop: Inbal Carmi

by Karen Brown

Sep 17, 2018

After a career creating costumes for the stage, this designer launched a charming collection of Halloween-ready ensembles inspired by her own brood.

Photo by: Davina Zagury

Like many successful creative entrepreneurs, Israel-based costume designer Inbal Carmi didn’t begin her professional career as a maker. “I used to have a whole different life,” she says. “I worked at an advertising agency, and my job was to make the dreams of the creative department come true.” Until one day when Inbal decided to chase her own dreams instead. "I knew advertising wasn't my destiny," she says. "I left for the unknown, without any idea what my next step would be."

Explore the Inbal Carmi collection

Her next step presented itself shortly thereafter when Inbal attended a fashion show at a local costume design school. "It was love at first sight," she recalls. "I enrolled and studied there for three years. It provided me with opportunities to design for opera, theater, and dance, and I discovered a fascinating world I simply loved.” Today, Inbal channels the skills she honed creating costumes for the stage into sewing her charming line of handmade, Halloween-ready children’s costumes, with her own brood serving as fit models and sample testers. “I have three amazing kids who inspire everything I do,” she says. “Making outfits for them touches on so many things I love deeply: nostalgia, crafts, and textiles. Now, my kids’ costumes are the prototypes for everything I make in my studio.” Read on to learn about the "Grandma Test" and Inbal's big celebrity fan—and shop the Inbal Carmi collection.
Inbal in her studio, holding her son
In your shop's About section you write, “Once upon a time, in a land far, far away, mothers used to sew their children’s costumes.” Was that your experience growing up? Yes. On my birthdays as a child, my mom would sew special themed outfits I’d dream up just for the day. I used to come up with some crazy ideas—my costume choices were not always conventional, to say the least. I remember one year I chose a magician’s silver suit, with a shiny tuxedo and an undershirt with an embroidered bow tie! My mom made it all happen. You have some mother-child designs listed in your shop today. Were your children the inspiration for those pieces? Absolutely. For my first collection, I imagined myself wearing an apron with my daughter, who was three years old at the time. I used embroideries I had collected over the years, mixing old, new, and recycled fabrics. One of the aprons featured the nesting doll matryoshka, which immediately became a success and later developed into a costume. I love the fact that it bonds mothers and daughters. Last year the actress Katherine Heigl chose my costumes for her entire family. That was indeed a highlight for me. She asked if I had a man-sized matryoshka so the whole family could dress up together, so I created an apron with a head scarf that also fits men. The whole family taking part in celebration like that is always great fun. Halloween is a big costume day in many countries, but what are other occasions when your costumes would be appropriate? I've learned that people celebrate festivals and carnivals all over the world in costume, and many local traditions include dressing up. In many places, costumes are also worn at home. For example, a child might celebrate their birthday at a circus party, dressed as a clown, or with a jungle party, and be dressed as a tiger. But dressing up doesn't require any special occasion. You can be a princess anytime you want—on your birthday, on the weekend, whenever.

Inbal working on her golden queen costume in her studio

Inbal working in her studio alongside her three children
Are you noticing any new trends in the world of Halloween costumes? I truly don’t pay attention to trends. When choosing a new character to design, I put it through the “Grandma Test.” I ask myself: Would my grandmother know this character? If the answer is yes, the character can join the collection. But my real bosses are my kids. Every year during Purim I try to make their dreams come true and their costumes become the prototypes of the next collection. What are some of your most popular pieces? Over the past year, the matryoshka has been in very high demand and is without a doubt the most popular one. The peacock is another; it was one of my first costumes and is a very good seller. My daughter wore the prototype seven years ago, and I still enjoy making it. I notice that buyers can purchase single pieces, such as hats, or entire costumes. Do you have any recommendations about when to buy separate pieces versus whole outfits? I enjoy interpreting a character as a whole and creating a complete look, but I will always allow my customers to choose whether they want a full costume or just part of one. My hats are unique and sometimes wearing them with a simple white dress is perfect. I'm always thrilled to receive photos from customers who combine one of my pieces with their own to create a personalized look.
Inbal working on a pair of costume butterfly wings

Assorted colorful thread and scissors in Inbal's studio
Some of your costumes have classic themes, but they still feel very contemporary. How do you give them that twist that makes them fresh? I believe kids should stay kids for as long as possible and enjoy their time to be naive and childlike. That’s why I focus on fairytale and nature-inspired characters. The twist comes from my process of creating. I try to convey the true essence of the animal or the character, and not just its appearance. For example, my tailored animal costumes are my own interpretations of the fairytale world. The black swan and the black cat have a dramatic, up-to-date feel to them. They fit girls who want to dress up a little differently. And the white swan could easily have been a dress of just feathers, but instead I chose to focus on the swan’s body structure—on its long neck and thicker body. I conveyed this by using rich fabrics that add volume to the outfit and imitate the abundance of feathers. Tell us about your materials—you mention that they are “all natural.” I prefer timeless fabrics like cotton and linen, and I like to choose fabrics that reflect the character or the animal I am designing. That’s why I prefer single-color, patternless, natural fabrics. The pattern is created through the design.
Inbal adjusting a costume on her son

Inbal working on a matryoshka doll costume

Inbal in her studio with her three children
What sets a handmade costume apart? Quality sewing requires time and patience. I make my choices the way a mother would, and consider every little detail. Sewing linings takes a lot of time, but I won’t compromise the kids’ comfort. My daughter, Rona, is extremely sensitive to textiles. If she doesn't like the feeling of a fabric against her skin, I'll add another layer of cotton lining to keep it feeling soft and natural. I want to show other families the same consideration and take the same care with their children’s costumes. What would you like to do next as a designer? I want to expand my collection so that my costumes can be worn by all ages and genders and allow entire families to dress up together. I want to offer the patriosko—the masculine version of the matryoshka that Katherine Heigl ordered. I'm also working on a birthday and special events collection and I'm hoping to launch a bridesmaid collection next year, too. The dresses, like the costumes, are classic, timeless, and of uncompromising quality. Follow Inbal Carmi on Instagram and Facebook. Studio and process photographs by Gali Lahav. Model photographs by Davina Zagury.

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Karen Brown

Karen Brown is an award-winning designer and creative director of the Center for Ecoliteracy. Her work has been included in the Smithsonian Institution and Cooper-Hewitt National Design Museum, and featured in The New York Times, Architectural Digest, House Beautiful, and on Today on NBC. She believes that the handmade movement is a fundamental force for transforming society and the economy.