Etsy Journal

Explore ideas and inspiration for creative living

Featured Shop: William White

by William White

Jan 24, 2014

"I make traditional, hand-crafted jewelry using techniques and processes that haven't changed in hundreds of years. " – William White


My name is Will. I design and make jewelry in Cornwall, which is on the farthest southwest tip of England. My shop is called William White.
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I make traditional, hand-crafted jewelry using techniques and processes that haven't changed in hundreds of years. Each one of my designs goes from paper and pencil to work bench, and I choose not to use computers in my design or production process. It's not that I'm against technology, it's just that I prefer the look and feel of handmade jewelry. With each new design, I hammer, file and solder the metal into shape and then set the stones by hand.
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A couple of years ago, I was asked to design some jewelry based on the theme of scientific research. One of my favorite rings came out of that project: my particle collision ring (above). It takes inspiration from the groundbreaking research into particle-physics at CERN in Switzerland. The Hadron Collider is considered one of the great engineering milestones of mankind, and it's pretty inspirational stuff!
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My whole working life I have turned ideas into objects. From my training in product design at Glasgow School of Art to designing new vacuum cleaners for Dyson, I've always been a maker. I have a feeling that will never change.
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Etsy has given me the perfect platform to build and grow my business, and it has also given me a huge sense of flexibility. I have been able to I relocate to a beautiful part of England, and I now live and work in a beautiful village by the sea. I love my life here.
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The most unexpected reward of my business has been making wedding and engagement rings. It has to be the most important piece of jewelry you can own, and I get to make it. Knowing that my jewelry gives someone a great deal of pleasure, or is a symbol of two people's love for each other is a great feeling. All photographs by William White.
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William White