Etsy Journal

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Fresh Holiday Trends for 2017

The eight hottest home decor and gifting trends to have on your radar this holiday season.

Photo by: Light + Paper

The Etsy Trend Guide is a compilation of fresh trends our expert is noticing across Etsy and the industry as a whole: what sellers are creating, what shoppers are loving, and what’s hot right now in the wider market. These Etsy holidays trends are based on some of the top searches within the holiday decor and gifting categories on over the past year. Holidays fanatics the world over can rejoice: The most wonderful time of the year has arrived. If you’ve been stocking up on gifts for loved ones since July, furtively listening to carols in your car, and “checking on” the overstuffed bins of festive decorations stashed in the basement on the daily, it’s officially safe to come out of hiding—the rest of the world is ready to embrace the spirit of the season. And this year, that spirit is all about making the holidays truly your own. From one-of-a-kind decorations to thoughtful, customized tokens of appreciation for everyone on your list, personal is the name of the game. Today we’re rounding up the freshest home decor, gifting, and wrapping trends of the 2017 holiday season—and thanks to the more than 1.9 million sellers on Etsy* there’s no shortage of creative ways to give them your own unique twist. Even better? Making personalized purchases from independent designers is the gift that keeps on giving: 36% of shoppers who purchase customized or personalized gifts online reportedly feel happier.** If that’s not a reason to feel jolly, I don’t know what is.

Trending holiday home decor

The new classics

With the holiday decorating season in full swing, it’s time to take stock of your December standbys and prepare to deck your halls with all your favorite festive touches—and consider adding some new ones. This year’s most popular decor staples offer shoppers just the right amount of traditional warmth and festive cheer with a unique, modern update. Whether you’re looking to avoid those pesky pine needles with an eco-friendly cardboard tree or try a new spin on a classic with wooden mistletoe, your home will recall the magic of holidays past—and still impress visitors with fresh, of-the-moment details.

Sophisticated stockings

Why should Christmas trees get all the shine? Stockings are just as exciting—and may I remind you, they’re literally full of presents. Yet year after year, most families pull out the same traditional red and white models that, of course, offer a nod to nostalgia but aren't exactly pushing the mantel style envelope. This holiday, shoppers are looking to sass up the family stockings. Mix things up with chunky knits, faux fur, or a trending tropical or constellation print.

Moody tablescapes

Matte black, crushed velvet, and dark tropical looks have been trending in the realm of home decor since this summer and it seems they’re here to stay. With searches for velvet furniture and decor on the rise, holiday tables will be a bit more shadowy and sophisticated this season, decked out in matte tableware, soft, stonewashed linens, and natural elements like dried cranberries and eucalyptus. Thanks to a darker color palette and a decidedly moody vibe, your guests will never wonder whether you've accidentally seated them at the kids' table.

Trending holiday gifts

Deluxe pet gifts

Is your fur baby at the top of your holiday list? If so, you’re not alone. We’ve consistently seen year over year growth in the pet category, confirming what we’ve known all along: Pets are indeed members of our families. Whether you’re in the market for a plush personalized dog bed or a chic cat collar, or hoping to commission a custom pet portrait modeled after one of your favorite photos, Etsy has over 196,000 purr-fect gift options for the animals and animal lovers in your life.

Cosmic appeal

Let the stars be your guide when selecting gifts for your family and friends this season. The cosmic trend has been going strong on Etsy, with 'celestial' clocking in as one of the year's top searches. You'll find moons, stars, and zodiac themes gracing all kinds of highly giftable items: mugs, pillows, ring dishes, jewelry and more. These stellar finds are sure to make someone’s holiday wish come true.

Hometown pride

For the friend who can’t help boasting how much better the weather/architecture/beer/biscuits are back home, there’s no better gift than one that keeps a little piece of their favorite city or state close to their hearts at all times. Ranging from detailed paper-cut maps to hand-hammered wire necklaces to candles with scents that capture the unmistakable smell of a beloved place, the more than 26,000 options for custom state gifts on Etsy prove: There’s just no place like home.

Treat yo’self

Happy me! Do you ever really need a reason to gift yourself? Absolutely not. And during the holidays, when you’re already scouring the internet for all the most special gifts for the people you love, you’re bound to run across plenty of fabulous little somethings that scream your name. That’s why one of my favorite holiday gift trends this year is all about adding yourself to your shopping list. Whether you discover an insanely beautiful velvet suit or the perfect shimmery hair brooch to wear to an upcoming holiday party, don’t be afraid to treat yo’ self. You deserve it.

Trending presentation ideas

Creative wrapping

Adding a unique touch to your gift wrapping is a must this holiday season. Your giftees all hold a special place in your heart, so show them just how much you care by making the packaging as charming as the present itself. You’re sure to blow their minds with creative presentation options like kraft paper customized with personalized stamps or easy-to-assemble printed boxes for gift cards. Looking to really go above and beyond? Swap a typical bow for an ornament tied to the top of a gift for a final flourish that will live on after the big day.

Shop holiday

*As of September 30, 2017 **Research findings are based on a nationally representative study conducted by Lightspeed Research fielded across the U.S. during October 2017. For this survey 1003 U.S. adults were asked various questions about their attitudes and feelings towards personalized gifting.
Dayna Isom image
Dayna Isom

Dayna Isom Johnson is Etsy’s resident trend expert. Always on the hunt for the latest and greatest products, Dayna keeps her finger firmly on the pulse of the hottest market trends, up-and-coming Etsy designers, and sellers with exciting stories.

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