Learn the fascinating story (and canny marketing) behind the gorgeously swirled colors of these collectible pieces.

In my travels, I often come across small pottery vase with marbleized decorations in warm, earthy colors. Known as "Nemadji Indian pottery," the bright, swirling designs of this distinctive pottery were created with a single goal in mind: to catch a tourist's eye. These cannily marketed goods played on an implied link to Native American handicraft and served as generic “Indian pottery” sold everywhere from the Grand Canyon to the Alamo and beyond during the 20th century.

Vintage Nemadji Pottery from Left Coast Revivals, $38
Nemadji Tile & Pottery Co. of Moose Lake, Minnesota, began producing their swirled pottery in 1929. A distinctive product and clever marketing were the roots of their success. The name “Nemadji” is an Ojibwe word meaning “left-handed,” but was easily misunderstood to be the name of a tribe. In the information sheet that accompanied their pots, Nemadji stressed that their wares were made with the same clays and shapes used by Native Americans. The connection of this marbled style of decoration with Native American production was more assumption than fact, but Nemadji was happy to encourage the idea. In reality, Eric Hellman, a Nemadji employee and Danish immigrant, came up with the idea to decorate the vases using simple house paint.
Though early pots were hand-thrown, most Nemadji pottery was molded from either a colored or white clay, fired and left in a bisque (unglazed) state. Different colored paints were floated on top of a vat of water and a small bit of vinegar was added to help separate the paints. Using a technique similar to marbling paper, the fired vase was hand-dipped into the water and swirled in the floating colors. The pieces did not have to be refired and dried quickly, creating uniquely decorated pots every time.
